[Form 4] Veeva Systems Inc. Insider Trading Activity

Rhea-AI Filing Summary

Marshall Mohr, a director of Veeva Systems Inc. (VEEV), reported acquisition of 289 Class A shares on 09/01/2025 through vesting of restricted stock units (RSUs). The transaction is marked M(1) and is stated as exempt from Section 16(b) under Rule 16b-6(b). Following the vesting, the reporting person beneficially owns 5,110 Class A common shares and indirectly holds 866 RSUs remaining from a June 18, 2025 grant of 1,155 RSUs, with the remainder vesting quarterly subject to continued board service. The acquired shares were recorded at a $0 price reflecting conversion of vested RSUs to shares.

Insights

Corporate Governance Expert

TL;DR Director Marshall Mohr received typical RSU vesting, modestly increasing his direct holdings and maintaining alignment with shareholders.

The filing documents routine equity compensation activity: 1,155 RSUs were granted June 18, 2025, and one-quarter vested on September 1, 2025 yielding 289 shares converted at $0 price. The remaining 866 RSUs continue to vest quarterly contingent on board service. The transaction is reported under Form 4 and noted exempt under Rule 16b-6(b), which often applies to certain equity awards and their conversions. For governance oversight, this is a standard vesting event that increases insider ownership without indicating any unusual liquidity or hedging transactions.

Securities Analyst

TL;DR The report shows a small, non-cash increase in insider stake via RSU vesting; no sales or derivative exercises reported.

From a securities perspective, the filing records acquisition of 289 Class A shares via vested RSUs and reports total direct beneficial ownership of 5,110 shares plus 866 unvested RSUs. The acquisition price is listed as $0 because vested RSUs convert to shares rather than being purchased on the open market. There are no dispositions, option exercises, or sales disclosed. The exemption under Rule 16b-6(b) is noted, limiting short-swing profit exposure for this transaction. Overall, the transaction is immaterial to market supply or float.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MOHR MARSHALL

(Last) (First) (Middle)

C/O VEEVA SYSTEMS INC.

4280 HACIENDA DRIVE

(Street)

PLEASANTON CA 94588

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
VEEVA SYSTEMS INC [ VEEV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/01/2025		M(1)		289	A	$0	5,110	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(2)	09/01/2025		M(1)			289	(3)	(3)	Class A Common Stock	289	$0	866	D

Explanation of Responses:

1. Transaction Exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

2. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

3. On June 18, 2025, the Reporting Person was granted 1,155 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2025, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.

Remarks:

	/s/ Liang Dong, attorney-in-fact	09/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did VEEV director Marshall Mohr report on Form 4?

The Form 4 reports Marshall Mohr acquired 289 Class A shares on 09/01/2025 through vesting of RSUs; post-transaction he beneficially owns 5,110 shares and holds 866 unvested RSUs.

Why is the transaction price listed as $0 on the Form 4?

The $0 price reflects conversion of vested restricted stock units into shares rather than a purchase on the open market.

How many RSUs were originally granted and what is the vesting schedule?

On 06/18/2025 the reporting person was granted 1,155 RSUs; 1/4 vested on 09/01/2025 and the remainder vests equally on a quarterly basis subject to continued board service.

Is this transaction subject to short-swing profit rules under Section 16(b)?

The filing states the transaction is exempt from Section 16(b) pursuant to Rule 16b-6(b).

Did the Form 4 report any sales or derivative exercises by the director?

No. The Form 4 shows only the vesting/acquisition of RSUs into 289 shares and reports remaining unvested RSUs; no sales or option exercises are disclosed.