Venu insider buys 1,400 shares at $1.83

Venu Holding Corp’s CEO and chairman reported a modest open-market share purchase, increasing his already significant direct and trust-held ownership stake.

Rhea-AI Filing Summary

Venu Holding Corp (VENU) director, officer, and ten percent owner Jay W. Roth reported purchasing 1,400 shares of common stock on September 2, 2026 in an open-market or private transaction at $1.8295 per share. Following this purchase, he holds 9,276,364 shares directly.

Roth is also deemed to have indirect beneficial ownership of additional shares held through two trusts: 62,500 shares held by the JWR Living Trust dated November 19, 2012 and 999,720 shares held by the KMR Living Trust dated November 19, 2012, where he serves as trustee. No Rule 10b5-1 trading plan is reported.

Insider Trade Summary

Net Buyer: 1,400 shares

Net Buy 3 txns

Insider ROTH JAY W

Role CEO & Chairman

Bought 1,400 shs ($3K)

Type	Security	Shares	Price	Value
Purchase	Common Stock, par value $0.001	1,400	$1.8295	$3K
holding	Common Stock, par value $0.001 F1	--	--	--
holding	Common Stock, par value $0.001 F2	--	--	--

Holdings After Transaction: Common Stock, par value $0.001 — 9,276,364 shares (Direct); Common Stock, par value $0.001 — 62,500 shares (Indirect, By JWR Living Trust dated November 19, 2012); Common Stock, par value $0.001 — 999,720 shares (Indirect, By KMR Living Trust dated November 19, 2012)

Footnotes (2)

1. F1. These shares of common stock are owned directly by the JWR Living Trust dated November 19, 2012 (the "JWR Living Trust"), of which Mr. Jay W. Roth is a trustee. As a trustee, Mr. Roth is deemed to have indirect beneficial ownership of the securities held by the JWR Living Trust.
2. F2. These shares of common stock are owned directly by the KMR Living Trust dated November 19, 2012 (the "KMR Living Trust"), of which Mr. Roth is a trustee. As a trustee, Mr. Roth is deemed to have indirect beneficial ownership of the shares held by the KMR Living Trust.

Key Figures

Shares purchased: 1,400 shares Purchase price per share: $1.8295 per share Direct holdings after transaction: 9,276,364 shares +3 more

6 metrics

Shares purchased 1,400 shares Open-market or private purchase on September 2, 2026

Purchase price per share $1.8295 per share September 2, 2026 common stock transaction

Direct holdings after transaction 9,276,364 shares Common stock directly owned by Jay W. Roth after the purchase

Indirect holdings (JWR Living Trust) 62,500 shares Common stock held by JWR Living Trust dated November 19, 2012

Indirect holdings (KMR Living Trust) 999,720 shares Common stock held by KMR Living Trust dated November 19, 2012

Net shares bought in filing 1,400 shares Net buy direction across all reported transactions

Key Terms

indirect beneficial ownership, open market or private transaction, Rule 10b5-1, Living Trust

4 terms

indirect beneficial ownership financial

"Mr. Roth is deemed to have indirect beneficial ownership of the securities"

open market or private transaction financial

"Purchase in open market or private transaction"

Rule 10b5-1 regulatory

"No Rule 10b5-1 trading plan is reported"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Living Trust financial

"JWR Living Trust dated November 19, 2012"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did VENU report for Jay W. Roth on this Form 4?

Jay W. Roth reported purchasing 1,400 shares of Venu Holding Corp common stock on September 2, 2026 in an open-market or private transaction at $1.8295 per share, increasing his directly held position.

How many VENU shares does Jay W. Roth own directly after this transaction?

After the reported purchase, Jay W. Roth directly owns 9,276,364 shares of Venu Holding Corp common stock, as stated in the Form 4 for the September 2, 2026 transaction.

What indirect VENU holdings does Jay W. Roth report through trusts?

Jay W. Roth is deemed to have indirect beneficial ownership of 62,500 shares held by the JWR Living Trust dated November 19, 2012 and 999,720 shares held by the KMR Living Trust dated November 19, 2012, where he serves as trustee.

Was the VENU insider purchase made under a Rule 10b5-1 trading plan?

No. The Form 4 indicates no Rule 10b5-1 plan is reported for the September 2, 2026 purchase of 1,400 shares by Jay W. Roth.

What type of security did Jay W. Roth acquire in this VENU filing?

The filing shows that Jay W. Roth acquired Common Stock, par value $0.001, of Venu Holding Corp in the September 2, 2026 transaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/03/2026 - 04:14 PM EDT Accepted by SEC EDGAR 09/03/2026 - 04:05 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

ROTH JAY W

(Last) (First) (Middle)

C/O VENU HOLDING CORPORATION

1755 TELSTAR DRIVE, SUITE 501

(Street)

COLORADO SPRINGS COLORADO 80920

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Venu Holding Corp [ VENU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO & Chairman

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $0.001	09/02/2026		P		1,400	A	$1.8295	9,276,364	D
Common Stock, par value $0.001								62,500	I	By JWR Living Trust dated November 19, 2012(1)
Common Stock, par value $0.001								999,720	I	By KMR Living Trust dated November 19, 2012(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares of common stock are owned directly by the JWR Living Trust dated November 19, 2012 (the "JWR Living Trust"), of which Mr. Jay W. Roth is a trustee. As a trustee, Mr. Roth is deemed to have indirect beneficial ownership of the securities held by the JWR Living Trust.

2. These shares of common stock are owned directly by the KMR Living Trust dated November 19, 2012 (the "KMR Living Trust"), of which Mr. Roth is a trustee. As a trustee, Mr. Roth is deemed to have indirect beneficial ownership of the shares held by the KMR Living Trust.

	/s/ Heather Atkinson, as attorney-in-fact for Jay W. Roth	09/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)