Vital Farms (VITL) supply chain chief buys 12,484 shares at $8

Rhea-AI Filing Summary

Vital Farms, Inc. Chief Supply Chain Officer Joseph Michael Holland bought additional company stock in an open-market transaction. On May 14, 2026, he purchased 12,484 shares of common stock at a weighted average price of $8.00 per share, through multiple trades between $7.98 and $8.01. Following this purchase, he directly owns 38,150 shares of Vital Farms common stock.

Insider Trade Summary

Net Buyer: 12,484 shares ($99,872)

Net Buy 1 txn

Insider Holland Joseph Michael

Role Chief Supply Chain Officer

Bought 12,484 shs ($100K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	12,484	$8.00	$100K

Holdings After Transaction: Common Stock — 38,150 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares purchased: 12,484 shares Purchase price: $8.00 per share Post-transaction holdings: 38,150 shares +1 more

4 metrics

Shares purchased 12,484 shares Open-market purchase on May 14, 2026

Purchase price $8.00 per share Weighted average price for the May 14, 2026 trades

Post-transaction holdings 38,150 shares Direct ownership after the reported purchase

Price range $7.98 to $8.01 per share Range of individual trade prices underlying weighted average

Key Terms

open-market purchase, weighted average price, Common Stock

3 terms

open-market purchase financial

"he purchased 12,484 shares of common stock in an open-market transaction"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Common Stock financial

"he purchased 12,484 shares of common stock at a weighted average price"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Holland Joseph Michael

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE A100

(Street)

AUSTIN TEXAS 78704

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Supply Chain Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/14/2026		P		12,484	A	$8(1)	38,150	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.98 to $8.01 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

	/s/ Francis Cullo, Attorney-in-Fact	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Vital Farms (VITL) report for Joseph Michael Holland?

Vital Farms reported an insider share purchase by Joseph Michael Holland. On May 14, 2026, he bought 12,484 shares of common stock in open-market trades around $8.00 per share, increasing his direct holdings to 38,150 shares.

How many Vital Farms (VITL) shares did Joseph Michael Holland buy and at what price?

He purchased 12,484 Vital Farms common shares at a weighted average of $8.00. The trades were executed in multiple transactions within a price range from $7.98 to $8.01 per share, as disclosed in the Form 4 footnote.

What are Joseph Michael Holland’s holdings in Vital Farms (VITL) after the latest transaction?

After the reported purchase, Holland directly owns 38,150 Vital Farms shares. This post-transaction balance reflects his position following the May 14, 2026 open-market acquisition of 12,484 common shares at about $8.00 per share.

What type of transaction did Vital Farms (VITL) officer Joseph Michael Holland execute?

Holland executed an open-market purchase of Vital Farms common stock. The Form 4 identifies the transaction with code “P,” described as an open-market or private purchase, totaling 12,484 shares at a weighted average price of $8.00 per share.

How was the Vital Farms (VITL) insider trade by Joseph Michael Holland priced?

The insider trade used a weighted average price of $8.00 per share. According to the footnote, individual trades occurred between $7.98 and $8.01 per share, and the reporting person offers to provide detailed breakdowns of shares at each price upon request.