Vital Farms officer buys shares in open market
Vital Farms, Inc. Chief Supply Chain Officer Joseph Michael Holland bought additional company stock in an open-market transaction.
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Form Type
4
Rhea-AI Filing Summary
Vital Farms, Inc. Chief Supply Chain Officer Joseph Michael Holland bought additional company stock in an open-market transaction. On May 14, 2026, he purchased 12,484 shares of common stock at a weighted average price of $8.00 per share, through multiple trades between $7.98 and $8.01. Following this purchase, he directly owns 38,150 shares of Vital Farms common stock.
Insider Trade Summary
Net Buyer: 12,484 shares
Net Buy
1 txn
Insider
Holland Joseph Michael
Role
Chief Supply Chain Officer
Bought
12,484 shs ($100K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Common Stock | 12,484 | $8.00 | $100K |
Holdings After Transaction:
Common Stock — 38,150 shares (Direct)
Footnotes (1)
- F1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.98 to $8.01 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Key Figures
Shares purchased: 12,484 shares
Purchase price: $8.00 per share
Post-transaction holdings: 38,150 shares
+1 more
4 metrics
Shares purchased
12,484 shares
Open-market purchase on May 14, 2026
Purchase price
$8.00 per share
Weighted average price for the May 14, 2026 trades
Post-transaction holdings
38,150 shares
Direct ownership after the reported purchase
Price range
$7.98 to $8.01 per share
Range of individual trade prices underlying weighted average
Key Terms
open-market purchase, weighted average price, Common Stock
3 terms
open-market purchase financial
"he purchased 12,484 shares of common stock in an open-market transaction"
An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Common Stock financial
"he purchased 12,484 shares of common stock at a weighted average price"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Vital Farms (VITL) report for Joseph Michael Holland?
Vital Farms reported an insider share purchase by Joseph Michael Holland. On May 14, 2026, he bought 12,484 shares of common stock in open-market trades around $8.00 per share, increasing his direct holdings to 38,150 shares.
What are Joseph Michael Holland’s holdings in Vital Farms (VITL) after the latest transaction?
After the reported purchase, Holland directly owns 38,150 Vital Farms shares. This post-transaction balance reflects his position following the May 14, 2026 open-market acquisition of 12,484 common shares at about $8.00 per share.
What type of transaction did Vital Farms (VITL) officer Joseph Michael Holland execute?
Holland executed an open-market purchase of Vital Farms common stock. The Form 4 identifies the transaction with code “P,” described as an open-market or private purchase, totaling 12,484 shares at a weighted average price of $8.00 per share.
How was the Vital Farms (VITL) insider trade by Joseph Michael Holland priced?
The insider trade used a weighted average price of $8.00 per share. According to the footnote, individual trades occurred between $7.98 and $8.01 per share, and the reporting person offers to provide detailed breakdowns of shares at each price upon request.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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