Vital Farms insider has 412 shares withheld for tax

Vital Farms’ chief supply chain officer had a small number of shares withheld to cover taxes, leaving him with 37,738 directly held shares.

Rhea-AI Filing Summary

Vital Farms, Inc. (VITL) reported that Chief Supply Chain Officer Joseph Michael Holland had 412 shares of common stock withheld on September 2, 2026 to satisfy a tax withholding obligation related to equity compensation. The shares were valued at $10.12 per share, and he now holds 37,738 shares directly.

No transactions were reported under a Rule 10b5-1 trading plan, and the filing shows no open derivative positions.

Insider Trade Summary

Tax Withholding: 412 shares

Tax Withholding 1 txn

Insider Holland Joseph Michael

Role Chief Supply Chain Officer

Type	Security	Shares	Price	Value
Tax Withholding	Common Stock F1	412	$10.12	$4K

Holdings After Transaction: Common Stock — 37,738 shares (Direct)

Footnotes (1)

1. F1. Shares withheld by the Issuer to satisfy withholding tax obligation.

Key Figures

Shares withheld for tax liability: 412 shares Withholding valuation price: $10.12 per share Shares held after transaction: 37,738 shares +2 more

5 metrics

Shares withheld for tax liability 412 shares Common stock withheld on September 2, 2026 to satisfy tax obligation

Withholding valuation price $10.12 per share Value used for the 412 withheld shares on September 2, 2026

Shares held after transaction 37,738 shares Directly held Vital Farms common stock by Holland following the transaction

Exercise-price-or-tax-liability share count 412 shares Total shares reported in the filing as used to satisfy tax liability

Insider transactions counted as dispose 1 transaction One tax-withholding disposition reported in the transaction summary

Key Terms

withholding tax obligation, Payment of tax liability by delivering or withholding securities, Rule 10b5-1

3 terms

withholding tax obligation financial

"Shares withheld by the Issuer to satisfy withholding tax obligation"

Payment of tax liability by delivering or withholding securities financial

"transaction code description states Payment of tax liability by delivering"

Rule 10b5-1 regulatory

"Document-level checkbox indicating whether trades were under a Rule 10b5-1 plan"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

FAQ

What insider transaction did VITL report for Joseph Michael Holland?

Vital Farms reported that Chief Supply Chain Officer Joseph Michael Holland had 412 shares of common stock withheld on September 2, 2026 to satisfy a tax withholding obligation related to equity compensation.

At what price were the VITL shares withheld for tax purposes?

The 412 Vital Farms shares were valued at $10.12 per share when they were withheld to satisfy Holland’s tax withholding obligation on September 2, 2026.

How many Vital Farms (VITL) shares does Joseph Michael Holland hold after this transaction?

After the tax-withholding transaction, Chief Supply Chain Officer Joseph Michael Holland directly holds 37,738 shares of Vital Farms common stock.

Was the VITL insider transaction part of a Rule 10b5-1 trading plan?

No. The filing indicates no Rule 10b5-1 trading plan was reported for this tax-withholding transaction involving Joseph Michael Holland’s Vital Farms shares.

Did Joseph Michael Holland sell Vital Farms (VITL) shares on the open market?

No. The Form 4 describes a tax-withholding disposition, where 412 shares were withheld by Vital Farms to satisfy a tax liability, rather than an open-market sale.

Were any derivative securities reported for the VITL insider in this Form 4?

No. The filing’s derivative section is empty, indicating no derivative transactions or positions were reported for Joseph Michael Holland in this Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/04/2026 - 04:55 PM Accepted by SEC EDGAR 09/04/2026 - 04:55 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Holland Joseph Michael

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE A100

(Street)

AUSTIN TEXAS 78704

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Supply Chain Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/02/2026		F(1)		412	D	$10.12	37,738	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares withheld by the Issuer to satisfy withholding tax obligation.

	/s/ Francis Cullo, Attorney-in-Fact	09/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)