Vital Farms officer gets 15,184-share RSU award

Vital Farms, Inc. reported that Chief Supply Chain Officer Joseph Michael Holland had two equity transactions in common stock.

Rhea-AI Filing Summary

Vital Farms, Inc. reported that Chief Supply Chain Officer Joseph Michael Holland had two equity transactions in common stock. On March 5, 2026, he acquired 15,184 shares as a restricted stock unit (RSU) award at $0.00 per share, increasing his direct holdings to 25,666 shares. The RSUs vest in three equal annual installments beginning on March 5, 2027, conditioned on his continued service. On March 4, 2026, 969 shares were disposed of at $20.30 per share to satisfy withholding tax obligations, leaving him with 10,482 directly held shares after that tax-withholding transaction.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Holland Joseph Michael

Role Chief Supply Chain Officer

Type	Security	Shares	Price	Value
Grant/Award	Common Stock	15,184	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	969	$20.30	$20K

Holdings After Transaction: Common Stock — 25,666 shares (Direct)

Footnotes (2)

1. F1. Shares withheld by the Issuer to satisfy withholding tax obligation.
2. F2. Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did VITL executive Joseph Michael Holland report?

Joseph Michael Holland reported an RSU grant of 15,184 Vital Farms common shares and a separate tax-withholding disposition of 969 shares. Both transactions involved directly held stock and occurred on March 4 and March 5, 2026, according to the Form 4 details.

How many Vital Farms (VITL) RSUs were granted to Joseph Michael Holland?

He received a restricted stock unit award covering 15,184 shares of Vital Farms common stock. The award was recorded at a price of $0.00 per share and represents equity compensation that vests over time, subject to his continued service with the company.

When do Joseph Michael Holland’s Vital Farms RSUs begin vesting and over what period?

The RSUs granted to Joseph Michael Holland begin vesting on March 5, 2027. They vest in three equal annual installments, so the award is spread over three years, contingent on his continuous service with Vital Farms through each applicable vesting date.

What was the purpose of the 969-share disposition reported by VITL’s Chief Supply Chain Officer?

The 969 Vital Farms shares were withheld by the issuer to satisfy a withholding tax obligation. This transaction, priced at $20.30 per share, reflects a tax-withholding disposition rather than an open-market sale by the executive, according to the Form 4 footnote.

How many Vital Farms shares did Joseph Michael Holland hold after the RSU grant?

After the RSU grant of 15,184 shares on March 5, 2026, Joseph Michael Holland directly held 25,666 shares of Vital Farms common stock. This figure reflects his total direct ownership immediately following that equity award transaction as disclosed in the Form 4.

What was Joseph Michael Holland’s Vital Farms share balance after the tax-withholding transaction?

Following the March 4, 2026 tax-withholding disposition of 969 shares at $20.30 each, his directly held Vital Farms share balance was 10,482 shares. This total comes from the transaction details reported in the Form 4 for that specific withholding event.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 03/06/2026 - 04:55 PM EST Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Holland Joseph Michael

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE C100

(Street)

AUSTIN TX 78704

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Supply Chain Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/04/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/04/2026		F(1)		969	D	$20.3	10,482	D
Common Stock	03/05/2026		A		15,184(2)	A	$0	25,666	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares withheld by the Issuer to satisfy withholding tax obligation.

2. Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

	/s/ Francis Cullo, Attorney-in-Fact	03/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.