Vital Farms (VITL) CMO adds shares with open-market stock purchase

Rhea-AI Filing Summary

Vital Farms, Inc. executive Kathryn McKeon, the company’s CMO and GM, Butter, made an open-market purchase of 604 shares of Vital Farms common stock at $8.28 per share. After this buy, she directly holds 50,275 shares, indicating a modest increase in her personal stake.

Insider Trade Summary

Net Buyer: 604 shares ($5,001)

Net Buy 1 txn

Insider McKeon Kathryn

Role CMO and GM, Butter

Bought 604 shs ($5K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	604	$8.28	$5K

Holdings After Transaction: Common Stock — 50,275 shares (Direct, null)

Footnotes (1)

Key Figures

Shares purchased: 604 shares Purchase price: $8.28 per share Total shares after transaction: 50,275 shares +1 more

4 metrics

Shares purchased 604 shares Open-market purchase on 2026-05-14

Purchase price $8.28 per share Open-market transaction

Total shares after transaction 50,275 shares Direct ownership following the buy

Net shares bought 604 shares Net-buy direction in this Form 4

Key Terms

open-market purchase, Common Stock, Form 4

3 terms

open-market purchase financial

"made an open-market purchase of 604 shares of Vital Farms common stock"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Common Stock financial

"604 shares of Vital Farms common stock at $8.28 per share"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"In this Form 4 filing, Kathryn McKeon is identified as an officer"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McKeon Kathryn

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE A100

(Street)

AUSTIN TEXAS 78704

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CMO and GM, Butter

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/14/2026		P		604	A	$8.28	50,275	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Francis Cullo, Attorney-in-Fact	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Vital Farms (VITL) report for Kathryn McKeon?

Vital Farms reported that executive Kathryn McKeon made an open-market purchase of 604 shares of common stock. She bought the shares at $8.28 each, modestly increasing her direct ownership stake in the company.

How many Vital Farms (VITL) shares did Kathryn McKeon buy and at what price?

Kathryn McKeon purchased 604 shares of Vital Farms common stock at $8.28 per share. This open-market transaction reflects a direct investment and slightly raises her overall shareholding in the company.

What is Kathryn McKeon’s total Vital Farms (VITL) shareholding after this Form 4?

Following the reported transaction, Kathryn McKeon directly holds 50,275 shares of Vital Farms common stock. This total includes the recently purchased 604 shares acquired in the open-market transaction at $8.28 per share.

Was the Vital Farms (VITL) insider trade a purchase or a sale?

The reported Vital Farms insider trade was a purchase. Kathryn McKeon executed an open-market buy of 604 common shares at $8.28 each, increasing her direct ownership position to 50,275 shares.

What role does Kathryn McKeon hold at Vital Farms (VITL) in this Form 4 filing?

In this Form 4 filing, Kathryn McKeon is identified as an officer of Vital Farms, serving as Chief Marketing Officer (CMO) and General Manager, Butter. The reported transaction reflects her personal open-market share purchase.