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[Form 4] Vital Farms, Inc. Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Peter Nicholas Pappas, identified as a director and an officer (CSO and President, Eggs) of Vital Farms, Inc. (VITL), reported a sale of common stock on 08/11/2025. The Form 4 shows 2,811 shares sold at $45.35 and reports 65,430 shares beneficially owned by the reporting person after the transaction. The filing also discloses acquisition of 500 shares on May 15, 2025 under the company employee stock purchase plan and corrects a prior one-share understatement in a December 2, 2024 filing. The Form is signed by an attorney-in-fact on behalf of the reporting person.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: An officer sold a modest block of shares; overall ownership remains substantial and filing corrects a small prior error.

The sale of 2,811 shares at $45.35 is a routine insider disposition recorded on 08/11/2025. After the transaction the reporting person retains 65,430 shares, indicating continued alignment with shareholder outcomes. The disclosure that 500 shares were acquired via the ESPP is a normal employee participation detail. The filing's correction of a one-share understatement improves record accuracy but has no material financial effect.

TL;DR: Disclosure is clear and corrects a clerical error; the insider sale is documented and consistent with standard insider reporting.

The Form 4 identifies the reporter as both a director and an executive (CSO and President, Eggs), making transparency around transactions important for governance. The statement includes the ESPP acquisition and a scrivener correction, which demonstrates attention to disclosure accuracy. The filing was executed via attorney-in-fact, a common administrative practice, and contains no indication of other governance issues or extraordinary transactions.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Pappas Peter Nicholas

(Last) (First) (Middle)
C/O VITAL FARMS, INC.
3601 SOUTH CONGRESS AVENUE, SUITE C100

(Street)
AUSTIN TX 78704

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CSO and President, Eggs
3. Date of Earliest Transaction (Month/Day/Year)
08/11/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/11/2025 S 2,811 D $45.35 65,430(1)(2) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Includes 500 shares that were acquired on May 15, 2025 under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c).
2. Due to a scrivener's error on the Reporting Person's filing on December 2, 2024, the number of shares beneficially owned was inadvertently understated by one share. This amount lists the correct number of shares beneficially owned.
/s/ Francis Cullo, Attorney-in-Fact 08/13/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for Vital Farms (VITL)?

Peter Nicholas Pappas, a director and officer (CSO and President, Eggs) of Vital Farms, filed the Form 4 (signed by attorney-in-fact).

What transaction is disclosed on the VITL Form 4?

The Form 4 reports a sale of 2,811 shares of Vital Farms common stock on 08/11/2025 at a price of $45.35 per share.

How many shares does the reporting person own after the transaction?

The filing reports 65,430 shares beneficially owned following the reported transaction.

Did the filing correct any prior errors?

Yes. The filing states a scrivener's error on a December 2, 2024 filing that understated beneficial ownership by one share and lists the corrected amount.

Were any shares acquired under an employee plan?

Yes. The filing discloses 500 shares acquired on May 15, 2025 under the issuer's Employee Stock Purchase Plan.
Vital Farms, Inc.

NASDAQ:VITL

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1.46B
35.15M
21.71%
94.17%
17.76%
Farm Products
Food and Kindred Products
Link
United States
AUSTIN