[Form 4] Vital Farms, Inc. Insider Trading Activity
Peter Nicholas Pappas, identified as a director and an officer (CSO and President, Eggs) of Vital Farms, Inc. (VITL), reported a sale of common stock on 08/11/2025. The Form 4 shows 2,811 shares sold at $45.35 and reports 65,430 shares beneficially owned by the reporting person after the transaction. The filing also discloses acquisition of 500 shares on May 15, 2025 under the company employee stock purchase plan and corrects a prior one-share understatement in a December 2, 2024 filing. The Form is signed by an attorney-in-fact on behalf of the reporting person.
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Insights
TL;DR: An officer sold a modest block of shares; overall ownership remains substantial and filing corrects a small prior error.
The sale of 2,811 shares at $45.35 is a routine insider disposition recorded on 08/11/2025. After the transaction the reporting person retains 65,430 shares, indicating continued alignment with shareholder outcomes. The disclosure that 500 shares were acquired via the ESPP is a normal employee participation detail. The filing's correction of a one-share understatement improves record accuracy but has no material financial effect.
TL;DR: Disclosure is clear and corrects a clerical error; the insider sale is documented and consistent with standard insider reporting.
The Form 4 identifies the reporter as both a director and an executive (CSO and President, Eggs), making transparency around transactions important for governance. The statement includes the ESPP acquisition and a scrivener correction, which demonstrates attention to disclosure accuracy. The filing was executed via attorney-in-fact, a common administrative practice, and contains no indication of other governance issues or extraordinary transactions.