New Telefônica Brasil (NYSE: VIV) CFO to take office in April 2026

Rhea-AI Filing Summary

Telefônica Brasil S.A. announced a planned change in its senior leadership, appointing Rodrigo Rossi Monari as Chief Financial and Investor Relations Officer. His term will begin on April 2, 2026 and run until the first Board meeting after the 2028 Annual General Meeting.

He replaces David Melcon Sanchez-Friera, who will leave the role on April 2, 2026 to assume new responsibilities as Chief Financial Officer at Virgin Media O2 UK, a joint venture between Telefónica S.A. and Liberty Global in the United Kingdom. The Board expressed strong appreciation for his contributions and formally welcomed the new executive.

Insights

Latin America telecom equity analyst

Telefônica Brasil discloses an orderly CFO transition with continuity ties to its parent group.

The company is rotating its Chief Financial and Investor Relations Officer role from David Melcon Sanchez-Friera to Rodrigo Rossi Monari, effective April 2, 2026. The outgoing executive moves to become CFO at Virgin Media O2 UK, a joint venture of Telefónica S.A. and Liberty Global.

This structure suggests the change occurs within the wider Telefónica ecosystem rather than signaling a break. The Board sets a defined mandate for the new CFO through the first Board meeting after the 2028 AGM, providing a clear medium-term governance horizon.

Investors may pay attention to future disclosures from the new CFO and Investor Relations Officer regarding capital allocation, dividend policy, and strategic priorities in upcoming meetings and reports, as these communications will shape how the leadership transition translates into financial and strategic execution.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of March, 2026

Commission File Number: 001-14475

TELEFÔNICA BRASIL S.A.
(Exact name of registrant as specified in its charter)

TELEFONICA BRAZIL S.A. (Translation of registrant’s name into English)

Av. Eng° Luís Carlos Berrini, 1376 -  28º andar
São Paulo, S.P.
Federative Republic of Brazil
(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F X Form 40-F

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):

Yes No X 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):

Yes No X 

 

TELEFÔNICA BRASIL S.A.

Publicly Held Company

CNPJ No. 02.558.157/0001-62 – NIRE 35.3.0015881-4

MATERIAL FACT

Telefônica Brasil S.A. (“Company”) (B3: VIVT3; NYSE: VIV), pursuant to and for the purposes of Article 157, paragraph 4, of Law No. 6,404/1976, and CVM Resolution No. 44/2021, hereby informs its shareholders and the market in general that, at a meeting held late yesterday, the Company’s Board of Directors appointed Mr. Rodrigo Rossi Monari to the position of the Company’s Chief Financial and Investor Relations Officer, for a term of office commencing on April 2, 2026, and ending on the date of the first meeting of the Board of Directors to be held after the Annual General Meeting of 2028, in replacement of Mr. David Melcon Sanchez-Friera, who will no longer serve as the Company's Chief Financial and Investor Relations Officer as of April 2, 2026 due to the assumption of new responsibilities as Chief Financial Officer at VMED O2 UK Limited (Virgin Media O2 UK), a joint venture between Telefónica, S.A. and Liberty Global, in the United Kingdom.

The Board of Directors ratified its highest esteem and distinguished consideration to Mr. David Melcon Sanchez-Friera, in recognition of his significant contributions and dedication throughout the period in which he served the Company, which will last up to the end of the day of April 1 2026, and wishes every success to the Company's new Chief Financial and Investor Relations Officer, Mr. Rodrigo Rossi Monari.

São Paulo, March 27, 2026.

David Melcon Sanchez-Friera

CFO and Investor Relations Officer

Telefônica Brasil – Investor Relations

E-mail: ir.br@telefonica.com

https://ri.telefonica.com.br/ 

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

			TELEFÔNICA BRASIL S.A.
Date:	March 27, 2026		By:	/s/ João Pedro Carneiro
				Name:	João Pedro Carneiro
				Title:	Investor Relations Director

FAQ

What leadership change did Telefônica Brasil (VIV) announce in this 6-K?

Telefônica Brasil announced that Rodrigo Rossi Monari will become Chief Financial and Investor Relations Officer. He replaces David Melcon Sanchez-Friera, with the transition effective April 2, 2026, marking a planned change in the company’s top finance and investor communications role.

When does the new Telefônica Brasil CFO’s term begin and how long will it last?

Rodrigo Rossi Monari’s term as Chief Financial and Investor Relations Officer begins on April 2, 2026. It will run until the first Board of Directors meeting held after the company’s Annual General Meeting of 2028, giving a clearly defined medium-term mandate.

Why is Telefônica Brasil’s current CFO leaving his position?

Current CFO and Investor Relations Officer David Melcon Sanchez-Friera is leaving the role to assume new responsibilities as Chief Financial Officer at VMED O2 UK Limited (Virgin Media O2 UK), a joint venture between Telefónica S.A. and Liberty Global in the United Kingdom.

How did Telefônica Brasil’s Board characterize the outgoing CFO’s service?

The Board expressed its highest esteem and distinguished consideration for David Melcon Sanchez-Friera. It recognized his significant contributions and dedication during his tenure, which continues through the end of April 1, 2026, and formally wished him success in his new position abroad.

Does this Telefônica Brasil (VIV) filing include financial results or earnings data?

No, this disclosure focuses on a management change, specifically the appointment of a new Chief Financial and Investor Relations Officer. It does not present revenue, profit, or other earnings metrics, but centers on governance and executive leadership at the company.