Vera Bradley SEC Filings

Vera Bradley, Inc. appointed Melinda Paraie as Chief Brand Officer, effective November 1, 2025. Paraie previously served as CEO of Cath Kidston, where she led a digital transformation and oversaw the brand’s sale, and spent over a decade at Tapestry (Coach) as Senior VP of North American Merchandising, contributing to a $1B+ sales increase outside North America. She also held senior roles at John Hardy and advised brands including The Body Shop, Adolfo Dominguez, and Vera Bradley.

Her compensation includes a $475,000 annual base salary and eligibility for the short‑term incentive plan at 65% of base salary. She will participate in the long‑term incentive plan, with a Fiscal 2027 Long‑Term Incentive Grant valued at $500,000. Upon employment, she will also receive an additional LTI grant valued at $525,000 and a cash payment of $150,000.

Vera Bradley, Inc. amended its asset-based revolving credit and security agreements with JPMorgan Chase Bank, N.A. on October 21, 2025. The update permits the sale of certain real property assets without requiring those proceeds to repay amounts outstanding under the facility, removes the prior ban on sale and leaseback transactions, and raises the limit on asset dispositions outside the ordinary course from $5,000,000 to $10,000,000 per fiscal year.

The related security agreement now grants a security interest in certain intellectual property and provides certain non-exclusive IP licenses in favor of the administrative agent. A subsidiary, Vera Bradley Designs, Inc., entered customary security agreements to implement these changes. The company filed the full amendment as an exhibit.

Vera Bradley, Inc. entered into Amendment No. 1 to its Rights Agreement with Equiniti Trust Company, LLC, as rights agent. The amendment extends the definition of the “Final Expiration Date” from October 11, 2025 to October 11, 2026.

The company announced the amendment in a press release. The change is reflected under a material modification to security holder rights and the amendment text is filed as an exhibit.

Dimensional Fund Advisors LP reported beneficial ownership of 1,343,671 shares of Vera Bradley Inc common stock, representing 4.8% of the class. The filing shows sole voting power over 1,309,691 shares and sole dispositive power over 1,343,671 shares. Dimensional states these shares are owned by a group of mutual funds, commingled funds and separate accounts it advises and expressly disclaims beneficial ownership aside from the reporting obligation. The statement certifies holdings were acquired in the ordinary course of business and not to influence control. The document is signed by Dimensional's Global Chief Compliance Officer on 10/09/2025.

Vera Bradley reported weaker sales and earnings for the fiscal periods ended August 2, 2025. For the thirteen weeks, net revenues fell 24.6% to $70.9 million and the company recorded a net loss of $(4.7) million. For the twenty-six weeks, net revenues fell 24.4% to $122.5 million and net loss was $(38.1) million, which included a $(15.2) million loss on the sale of Pura Vida reported as discontinued operations.

The company completed the sale of Creative Genius (Pura Vida) on March 31, 2025 for total consideration of $3.5 million, including contingent consideration estimated at $2.5 million. Gross profit and SG&A both declined in absolute terms, while SG&A as a percentage of sales increased due to deleveraging. Cash used in operating activities was $23.3 million for the twenty-six weeks, and the company had $10.0 million borrowings with $65.0 million availability under its credit agreement as of August 2, 2025.

Other notable items: a full valuation allowance on U.S. deferred tax assets affected the effective tax rate; the board approved a $30.0 million share repurchase program (no purchases made as of August 2, 2025); management granted material restricted stock units during the period; and the company is disputing a $4.6 million purchase price adjustment claim related to the Pura Vida sale.

Vera Bradley, Inc. (VRA) – Form 4 insider filing

Director Ian Bickley reported the award of 233,463 common shares on 07/03/2025, coded “A” for an acquisition. The filing notes the shares are restricted stock units (RSUs) subject to vesting and forfeiture; no cash consideration was paid (price $0). After the grant, Bickley’s direct beneficial ownership stands at 327,091 common shares. No derivative securities were involved and no sales were disclosed. The transaction was filed individually and does not alter any other insider’s position.