Vera Bradley SEC Filings

Vera Bradley reported weaker sales and earnings for the fiscal periods ended August 2, 2025. For the thirteen weeks, net revenues fell 24.6% to $70.9 million and the company recorded a net loss of $(4.7) million. For the twenty-six weeks, net revenues fell 24.4% to $122.5 million and net loss was $(38.1) million, which included a $(15.2) million loss on the sale of Pura Vida reported as discontinued operations.

The company completed the sale of Creative Genius (Pura Vida) on March 31, 2025 for total consideration of $3.5 million, including contingent consideration estimated at $2.5 million. Gross profit and SG&A both declined in absolute terms, while SG&A as a percentage of sales increased due to deleveraging. Cash used in operating activities was $23.3 million for the twenty-six weeks, and the company had $10.0 million borrowings with $65.0 million availability under its credit agreement as of August 2, 2025.

Other notable items: a full valuation allowance on U.S. deferred tax assets affected the effective tax rate; the board approved a $30.0 million share repurchase program (no purchases made as of August 2, 2025); management granted material restricted stock units during the period; and the company is disputing a $4.6 million purchase price adjustment claim related to the Pura Vida sale.

Vera Bradley, Inc. (VRA) – Form 4 insider filing

Director Ian Bickley reported the award of 233,463 common shares on 07/03/2025, coded “A” for an acquisition. The filing notes the shares are restricted stock units (RSUs) subject to vesting and forfeiture; no cash consideration was paid (price $0). After the grant, Bickley’s direct beneficial ownership stands at 327,091 common shares. No derivative securities were involved and no sales were disclosed. The transaction was filed individually and does not alter any other insider’s position.

Vera Bradley CFO Martin Layding reported significant insider trading activity on June 12, 2025. Key details of the transaction include:

• Acquired 414,439 restricted stock units (RSUs) at a price of $1.87 per unit
• These RSUs are subject to vesting conditions and potential forfeiture
• Additionally owns 250 shares indirectly through the Layding Family Trust, benefiting the reporting person and his wife

The Form 4 filing, signed by attorney-in-fact Alyson Bohren on June 26, 2025, indicates a significant equity-based compensation grant to the CFO. This type of award typically serves as a long-term incentive and aligns executive interests with shareholders. The transaction was reported within the required SEC disclosure timeframe.

Vera Bradley has filed a Form 3 (Initial Statement of Beneficial Ownership) disclosing the appointment of Martin Layding as Chief Financial Officer, effective June 12, 2025. This regulatory filing represents Layding's first disclosure of securities ownership as an insider.

Key ownership details:

• Beneficially owns 250 shares of common stock indirectly through the Layding Family Trust, which benefits the reporting person and his spouse
• No derivative securities (options, warrants, etc.) reported
• Filing status: Individual filing (not joint)

The Form 3 was signed by Alyson Bohren as attorney-in-fact for Martin Layding on June 26, 2025. This filing fulfills the initial disclosure requirements under Section 16(a) of the Securities Exchange Act of 1934 for new corporate insiders.

Vera Bradley Chief Administrative Officer Mark C. Dely reported the acquisition of 128,755 restricted stock units (RSUs) on June 24, 2025. The RSUs were acquired at a price of $2.33 per unit and are subject to vesting and forfeiture conditions.

Following this transaction, Dely's direct beneficial ownership increased to 363,946 shares. The transaction was reported through Form 4 filed on June 28, 2025, and was executed in compliance with SEC regulations. The filing was signed by Alyson Bohren as attorney-in-fact for Dely.

This equity-based compensation grant suggests continued alignment between executive interests and shareholder value. The RSUs represent a significant addition to the executive's holdings, potentially indicating the company's commitment to retention and long-term performance incentives.