Welcome to our dedicated page for Vera Bradley SEC filings (Ticker: VRA), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Vera Bradley’s vibrant prints may look uncomplicated, but the numbers behind them aren’t. Each annual report 10-K unpacks how pattern development, raw-material costs, and dual retail-wholesale channels drive performance. If you have ever searched “Vera Bradley SEC filings explained simply” and landed on 200 pages of accounting language, this page is for you.
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- 8-K material events explained—supply-chain disruptions or leadership changes decoded.
- Proxy statement executive compensation—see how design leadership bonuses align with Project Restoration milestones.
- Earnings report filing analysis—quarter-over-quarter revenue by store format and online channel.
- Form 4 insider transactions real-time—buying and selling patterns before product launches.
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Vera Bradley CFO Martin Layding reported significant insider trading activity on June 12, 2025. Key details of the transaction include:
- Acquired 414,439 restricted stock units (RSUs) at a price of $1.87 per unit
- These RSUs are subject to vesting conditions and potential forfeiture
- Additionally owns 250 shares indirectly through the Layding Family Trust, benefiting the reporting person and his wife
The Form 4 filing, signed by attorney-in-fact Alyson Bohren on June 26, 2025, indicates a significant equity-based compensation grant to the CFO. This type of award typically serves as a long-term incentive and aligns executive interests with shareholders. The transaction was reported within the required SEC disclosure timeframe.
Vera Bradley has filed a Form 3 (Initial Statement of Beneficial Ownership) disclosing the appointment of Martin Layding as Chief Financial Officer, effective June 12, 2025. This regulatory filing represents Layding's first disclosure of securities ownership as an insider.
Key ownership details:
- Beneficially owns 250 shares of common stock indirectly through the Layding Family Trust, which benefits the reporting person and his spouse
- No derivative securities (options, warrants, etc.) reported
- Filing status: Individual filing (not joint)
The Form 3 was signed by Alyson Bohren as attorney-in-fact for Martin Layding on June 26, 2025. This filing fulfills the initial disclosure requirements under Section 16(a) of the Securities Exchange Act of 1934 for new corporate insiders.
Vera Bradley Chief Administrative Officer Mark C. Dely reported the acquisition of 128,755 restricted stock units (RSUs) on June 24, 2025. The RSUs were acquired at a price of $2.33 per unit and are subject to vesting and forfeiture conditions.
Following this transaction, Dely's direct beneficial ownership increased to 363,946 shares. The transaction was reported through Form 4 filed on June 28, 2025, and was executed in compliance with SEC regulations. The filing was signed by Alyson Bohren as attorney-in-fact for Dely.
This equity-based compensation grant suggests continued alignment between executive interests and shareholder value. The RSUs represent a significant addition to the executive's holdings, potentially indicating the company's commitment to retention and long-term performance incentives.
Vera Bradley (VRA) announced the departure of CFO Michael Schwindle, effective June 30, 2025, through a Release and Waiver Agreement dated June 19, 2025. The agreement outlines a comprehensive severance package including:
- Base salary through termination date
- Lump sum payment of $675,937.50
- COBRA premium reimbursement for up to 12 months
- Potential bonus payment of 1.25x FY2026 Cash Bonus Plan amount
- Accrued benefits and unreimbursed business expenses
In exchange, Schwindle agrees to release the company and specified affiliates from employment-related claims, subject to customary limitations. The agreement was signed by Chief Administrative Officer Mark C. Dely on June 25, 2025.
Vera Bradley director Robert J. Hall reported multiple acquisitions of common stock through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust in June 2025:
- June 16: Acquired 37,846 shares at average price of $2.07
- June 17: Acquired 30,993 shares at average price of $2.39
- June 18: Acquired 23,674 shares at average price of $2.19
Following these transactions, Hall's beneficial ownership includes 2,369,380 shares through the Baekgaard Trust, 185,389 shares held directly, and additional indirect holdings through various trusts and foundations. Hall disclaims beneficial ownership of certain reported shares. The transactions were executed at price ranges between $1.89-$2.40 across multiple trades.
Vera Bradley insider Anne Marie Ray reported multiple stock acquisitions through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust in June 2025:
- June 16: Acquired 37,846 shares at average price of $2.07
- June 17: Acquired 30,993 shares at average price of $2.39
- June 18: Acquired 23,674 shares at average price of $2.19
Following these transactions, Ray's total indirect holdings include 2,369,380 shares through the Baekgaard Trust, 31,358 shares via the Bradley Baekgaard Family Foundation, 338,187 shares through the Anne-Marie Ray Revocable Trust, and 34,065 shares via the Anne-Marie Ray 2017 Grantor Retained Annuity Trust #1. Ray is identified as a member of a 10% owner group of Vera Bradley.
Insider Trading Activity Report: Thomas Farrell Byrne II, a member of a 10% owner group at Vera Bradley (VRA), reported multiple stock acquisitions through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust in June 2025:
- June 16: Acquired 37,846 shares at $2.07 (weighted average)
- June 17: Acquired 30,993 shares at $2.39 (weighted average)
- June 18: Acquired 23,674 shares at $2.19 (weighted average)
Following these transactions, Byrne's indirect beneficial ownership includes 2,369,380 shares through the Baekgaard Trust, 31,358 shares via the Bradley Baekgaard Family Foundation, 333,057 shares through his Revocable Trust, and 34,065 shares via his 2017 Grantor Retained Annuity Trust #1. The filing notes that transactions occurred at various price points within specified ranges, with detailed information available upon request.
Insider Trading Activity Report for Vera Bradley shows significant stock acquisitions by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust, a member of a 10% owner group. The trust executed three separate acquisitions over consecutive days in June 2025:
- June 16, 2025: Acquired 37,846 shares at average price of $2.07 (range $1.89-$2.19)
- June 17, 2025: Acquired 30,993 shares at average price of $2.39 (range $2.30-$2.40)
- June 18, 2025: Acquired 23,674 shares at average price of $2.19 (range $2.14-$2.21)
Total beneficial ownership following these transactions increased to 2,369,380 shares held directly. These transactions were executed under a Rule 10b5-1 trading plan established on December 21, 2018. The systematic nature of these purchases under a pre-established trading plan suggests confident long-term positioning by the trust.
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