[Form 4] Vera Bradley, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Vera Bradley, Inc. (VRA) – Form 4 insider filing

Director Ian Bickley reported the award of 233,463 common shares on 07/03/2025, coded “A” for an acquisition. The filing notes the shares are restricted stock units (RSUs) subject to vesting and forfeiture; no cash consideration was paid (price $0). After the grant, Bickley’s direct beneficial ownership stands at 327,091 common shares. No derivative securities were involved and no sales were disclosed. The transaction was filed individually and does not alter any other insider’s position.

Insights

Securities Analyst

TL;DR: Routine RSU grant raises director's holdings; immaterial to VRA's valuation.

The Form 4 shows a standard board compensation event rather than open-market buying. While the added 233,463 RSUs align the director’s incentives with shareholders, the award price of $0 and the vesting conditions mean the economic impact is deferred. Relative to Vera Bradley’s total shares outstanding (not provided here), this stake change is likely small, implying limited earnings-per-share dilution or balance-sheet effect. Therefore, I view the filing as neutral for valuation and trading dynamics.

Corporate Governance Expert

TL;DR: Regular equity compensation; strengthens alignment but carries standard forfeiture risk.

The RSU grant reflects typical governance practice for independent directors, encouraging long-term focus. The filing confirms Bickley now owns 327,091 shares directly, signalling meaningful skin in the game. Because the award is subject to vesting, it also provides a retention mechanism. No red flags—such as accelerated vesting or preferential terms—are disclosed. Consequently, the event is governance-positive yet not materially significant for broader shareholders.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bickley Ian

(Last) (First) (Middle)

12420 STONEBRIDGE ROAD

(Street)

ROANOKE IN 46783

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vera Bradley, Inc. [ VRA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/03/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Shares	07/03/2025		A		233,463(1)	A	$0	327,091	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents grant of restricted stock units subject to vesting and forfeiture.

	/s/ Alyson Bohren, attorney-in-fact for Ian Bickley	07/08/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Vera Bradley (VRA) disclose in this Form 4 filing?

Director Ian Bickley received 233,463 restricted stock units on 07/03/2025, increasing his direct ownership to 327,091 common shares.

How many VRA shares does Ian Bickley now beneficially own?

Following the RSU grant, Bickley directly owns 327,091 common shares.

Was any cash paid for the shares acquired by the director?

No. The filing lists a $0 price, indicating the shares were awarded, not purchased.

Were derivative securities involved in the transaction?

No derivative securities were reported in Table II of the Form 4.

Is the RSU grant subject to vesting conditions?

Yes. The explanation states the shares are restricted stock units subject to vesting and forfeiture.