Was the Vera Bradley (VRA) CEO’s equity grant an open-market share purchase?

No, the CEO’s 147,929-share grant was not an open-market purchase; it was an equity award at $0 per share. The filing describes it as a grant of restricted stock units subject to vesting and forfeiture, reflecting compensation rather than a cash investment in shares.

Vera Bradley (VRA) CEO receives 147,929-share equity award in Form 4/A

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

4/A

Rhea-AI Filing Summary

Bickley Ian reported acquisition or exercise transactions in this Form 4 filing.

Vera Bradley, Inc. reported that Chief Executive Officer Ian Bickley received a grant of 147,929 common shares on March 12, 2026 as equity compensation at a price of $0 per share, with the award structured as restricted stock units subject to vesting and forfeiture. Following this grant, he holds 989,558 shares directly. This Form 4/A is an amendment that corrects the previously reported transaction price, clarifying that the grant carries no purchase price for the CEO.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Bickley Ian

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Grant/Award	Common Shares	147,929	$0.00	--

Holdings After Transaction: Common Shares — 989,558 shares (Direct)

Footnotes (1)

[object Object]

Key Figures

Equity grant: 147,929 shares Grant price: $0 per share Post-grant holdings: 989,558 shares

3 metrics

Equity grant 147,929 shares Common shares granted March 12, 2026

Grant price $0 per share Corrected price for restricted stock unit grant

Post-grant holdings 989,558 shares Total common shares held directly after transaction

Key Terms

restricted stock units, vesting, forfeiture, Form 4, +1 more

5 terms

restricted stock units financial

"a grant of restricted stock units subject to vesting and forfeiture"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

vesting financial

"restricted stock units subject to vesting and forfeiture"

Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.

forfeiture financial

"restricted stock units subject to vesting and forfeiture"

Form 4 regulatory

"the reporting person filed a Form 4 which inadvertently reported a price"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

grant, award, or other acquisition financial

"transaction code description: Grant, award, or other acquisition"

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Form 4 Insider Transactions: What Each Field Means →

04/07/2026 - 04:10 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bickley Ian

(Last)

(First)

(Middle)

12420 STONEBRIDGE ROAD

(Street)

ROANOKE

INDIANA

46783

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vera Bradley, Inc. [ VRA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)
03/16/2026

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Shares	03/12/2026		A		147,929	A	$0⁽¹⁾	989,558	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. On March 13, 2026, the reporting person filed a Form 4 which inadvertently reported a price associated with a grant of restricted stock units subject to vesting and forfeiture. In fact, as reported in this amendment, the price should be $0 for such grant.

	/s/ Alyson Bohren, attorney-in-fact for Ian Bickley	04/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Vera Bradley (VRA) report for CEO Ian Bickley?

Vera Bradley reported that CEO Ian Bickley received a grant of 147,929 common shares on March 12, 2026. The award reflects restricted stock units subject to vesting and forfeiture, representing equity-based compensation rather than an open-market share purchase.

How many Vera Bradley (VRA) shares does the CEO hold after this Form 4/A?

After the reported grant, CEO Ian Bickley holds 989,558 Vera Bradley common shares directly. This total includes the 147,929-share equity award reported in the filing, which is structured as restricted stock units subject to vesting and forfeiture conditions.

What correction does this amended Form 4/A make for Vera Bradley (VRA)?

The amended Form 4/A corrects the price associated with the CEO’s restricted stock unit grant, confirming it should be $0. The original Form 4 mistakenly showed a price for the award, and this amendment clarifies that no purchase price applies to the grant.

What type of security was granted to the Vera Bradley (VRA) CEO in this filing?

The filing reports a grant of common shares tied to restricted stock units for the CEO. These units are subject to vesting and forfeiture conditions, meaning the full benefit depends on satisfying specified requirements over time rather than immediate, unrestricted ownership.