Vera Bradley (VRA) CEO adds 28,901 shares via revocable trust

Filing Impact

(High)

Filing Sentiment

(Positive)

Form Type

Rhea-AI Filing Summary

Vera Bradley, Inc. Chief Executive Officer Ian Bickley reported an open-market purchase of common shares. An entity associated with him, the Ian Bickley Revocable Trust, bought 28,901 common shares at a weighted-average price of $3.87 per share, with individual trades ranging from $3.44 to $4.27. Following this purchase, the trust holds 135,623 common shares indirectly. A separate holding entry shows Bickley with 1,088,610 common shares held directly. The filing also clarifies that prior Forms 4 during April 8, 2025 to April 7, 2026 had incorrectly shown certain shares as directly owned; these are actually held indirectly in the revocable trust, for which Bickley and his wife serve as trustees, and he disclaims beneficial ownership except to the extent of his pecuniary interest.

Insider Trade Summary

Net Buyer: 28,901 shares ($111,847)

Net Buy 2 txns

Insider Bickley Ian

Role Chief Executive Officer

Bought 28,901 shs ($112K)

Type	Security	Shares	Price	Value
Purchase	Common Shares	28,901	$3.87	$112K
holding	Common Shares	--	--	--

Holdings After Transaction: Common Shares — 135,623 shares (Indirect, See Note.); Common Shares — 1,088,610 shares (Direct, null)

Footnotes (1)

The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $3.44 to $4.27, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each price within the range. The reporting person notes that certain Forms 4 previously filed during the period from April 8, 2025 to April 7, 2026 incorrectly reported all Common Shares as held directly by the reporting person. The shares reported in Column 5 are in fact indirectly owned and held by the Ian Bickley Revocable Trust, for which the reporting person and his wife serve as trustees and the reporting person is the sole beneficiary. This Form 4 sets forth the form of beneficial ownership for the shares held in the Ian Bickley Revocable Trust. The reporting person disclaims beneficial ownership of the shares held in the Ian Bickley Revocable Trust except to the extent of his pecuniary interest therein.

Key Figures

Open-market purchase: 28,901 shares Weighted-average price: $3.87 per share Trade price range: $3.44–$4.27 per share +2 more

5 metrics

Open-market purchase 28,901 shares Common Shares bought on June 12, 2026

Weighted-average price $3.87 per share Price for 28,901 Common Shares

Trade price range $3.44–$4.27 per share Range for multiple purchase transactions

Indirect holdings after purchase 135,623 shares Common Shares held by Ian Bickley Revocable Trust

Direct holdings 1,088,610 shares Common Shares held directly by Ian Bickley

Key Terms

weighted-average price, indirectly owned, beneficial ownership, pecuniary interest

4 terms

weighted-average price financial

"The price reported in Column 4 is a weighted-average price."

indirectly owned financial

"The shares reported in Column 5 are in fact indirectly owned and held by the Ian Bickley Revocable Trust"

beneficial ownership financial

"The reporting person disclaims beneficial ownership of the shares held in the Ian Bickley Revocable Trust"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

pecuniary interest financial

"except to the extent of his pecuniary interest therein."

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Form 4 Insider Transactions: What Each Field Means →

06/16/2026 - 09:08 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bickley Ian

(Last)

(First)

(Middle)

12420 STONEBRIDGE ROAD

(Street)

ROANOKE

INDIANA

46783

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vera Bradley, Inc. [ VRA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Shares	06/12/2026		P		28,901	A	$3.87⁽¹⁾	135,623	I	See Note.⁽²⁾
Common Shares								1,088,610	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $3.44 to $4.27, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each price within the range.

2. The reporting person notes that certain Forms 4 previously filed during the period from April 8, 2025 to April 7, 2026 incorrectly reported all Common Shares as held directly by the reporting person. The shares reported in Column 5 are in fact indirectly owned and held by the Ian Bickley Revocable Trust, for which the reporting person and his wife serve as trustees and the reporting person is the sole beneficiary. This Form 4 sets forth the form of beneficial ownership for the shares held in the Ian Bickley Revocable Trust. The reporting person disclaims beneficial ownership of the shares held in the Ian Bickley Revocable Trust except to the extent of his pecuniary interest therein.

	/s/ Alyson Bohren, attorney-in-fact for Ian Bickley	06/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Vera Bradley (VRA) report for Ian Bickley?

Vera Bradley CEO Ian Bickley reported an open-market purchase of 28,901 common shares at a weighted-average price of $3.87. The shares were acquired indirectly through the Ian Bickley Revocable Trust, increasing that trust’s holdings to 135,623 shares.

At what prices did Ian Bickley buy Vera Bradley (VRA) shares?

The weighted-average purchase price was $3.87 per Vera Bradley share. Individual trades occurred at prices ranging from $3.44 to $4.27, and the filing notes the CEO can provide exact share counts at each price upon request.

How many Vera Bradley (VRA) shares does Ian Bickley hold after this Form 4?

After these transactions, Ian Bickley is shown with 1,088,610 Vera Bradley common shares held directly. The Ian Bickley Revocable Trust, associated with him, holds an additional 135,623 common shares indirectly, subject to his pecuniary interest disclosure.

What ownership clarification does this Vera Bradley (VRA) Form 4 provide?

The filing explains that earlier Forms 4 from April 8, 2025 to April 7, 2026 mistakenly reported certain shares as directly owned. Those shares are actually held indirectly by the Ian Bickley Revocable Trust, where Bickley and his wife are trustees.

Does Ian Bickley disclaim beneficial ownership of some Vera Bradley (VRA) shares?

Yes. The Form 4 states that Ian Bickley disclaims beneficial ownership of shares held in the Ian Bickley Revocable Trust, except to the extent of his pecuniary interest. This clarifies how much economic benefit he may derive from those indirectly held shares.