Wayfair insiders file Rule 144 notices including 112,861-share entry

Wayfair, Inc. (W) reports proposed sales of Class A common stock under Rule 144 by related parties, including multiple notices from Conine Family Foundation and a notice from Steven K. Conine.

Rhea-AI Filing Summary

Wayfair, Inc. (W) reports proposed sales of Class A common stock under Rule 144 by related parties, including multiple notices from Conine Family Foundation and a notice from Steven K. Conine. Largest single notice lists 112,861 shares for $8746700.84 on 04/23/2026.

Key Figures

Largest listed notice shares: 112,861 Proceeds for 112,861-share notice: 8746700.84 7139-share notice proceeds: 560786.26 +2 more

5 metrics

Largest listed notice shares 112,861 listed on 04/23/2026

Proceeds for 112,861-share notice 8746700.84 USD proceeds shown for 04/23/2026

7139-share notice proceeds 560786.26 listed on 04/24/2026

Broker-dealer line 5,000 Fidelity Brokerage Services LLC entry with $455,950.00

Broker-dealer proceeds 455950.00 USD shown with Fidelity Brokerage Services LLC

Key Terms

Rule 144, Founders Shares, Broker-dealer

3 terms

Rule 144 regulatory

"Class A | 04/23/2026 | 112861 | 8746700.84"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Founders Shares financial

"Class A | 01/01/2002 | Founders Shares | Issuer"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Broker-dealer market

"Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917"

A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who filed these Rule 144 notices for W?

Conine Family Foundation and Steven K. Conine are the reporting parties listed for the Rule 144 notices of Class A shares in these entries.

How many shares and proceeds are in the largest listed notice?

112,861 shares are listed with proceeds of $8746700.84 on 04/23/2026 as the largest single notice reported.

What other sale notices and amounts are reported?

Other notices include 7,139 shares for $560,786.26 on 04/24/2026 and multiple smaller notices of 4,000 and 1,000 shares with listed proceeds in the filings.

Are these shares Company-issued or secondary/resale?

The filings list Class A shares as either Founders Shares or compensation-related securities and the rows indicate transfers or sales by the reporting parties rather than an issuer primary offering.

Is a broker-dealer identified for any of the notices?

Fidelity Brokerage Services LLC is listed alongside a line showing 5,000 shares and $455,950.00, indicating a broker-dealer entry in the filing data.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/10/2026 - 10:13 AM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	5000	455950.00	111018505	07/10/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			5000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	04/10/2026	4000	295040.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	04/14/2026	1000	75000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	04/23/2026	112861	8746700.84
Steven K. Conine 4 Copley Place Boston RI 02116	Class A	04/24/2026	7139	560786.26
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	05/11/2026	4000	263840.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	05/27/2026	1000	75000.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	06/10/2026	4000	278080.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	06/11/2026	1000	75000.00

144: Remarks and Signature

Remarks	Todays trade and sales on 04/10/2026, 04/14/2026, 05/11/2026, 05/27/2026, 06/10/2026 and 06/11/2026 occurred in the Conine Family Foundation account of which Steven K. Conine is an Account Stakeholder.
Date of Notice	07/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/11/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)