Wayfair insider plans sale of 4,997 Class A shares on NYSE

Wayfair insider Jonathan Blotner filed a notice of proposed sale of Class A common stock under Rule 144.

Rhea-AI Filing Summary

Wayfair insider Jonathan Blotner filed a notice of proposed sale of Class A common stock under Rule 144. The filing covers 4,997 Class A shares to be sold through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of 528,882.48, against 106,879,786 Class A shares outstanding. These shares were acquired on 01/01/2026 through restricted stock vesting from the issuer as compensation, with payment also dated 01/01/2026. The filing also notes a prior sale during the past three months, where Blotner sold 4,061 Class A shares on 11/10/2025 for gross proceeds of 439,188.94.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for Wayfair (W) disclose?

The filing discloses that Jonathan Blotner intends to sell 4,997 Class A shares of Wayfair under Rule 144, and provides details on how and when these shares were acquired and will be sold.

How many Wayfair (W) shares are planned to be sold and on which exchange?

The notice covers 4,997 Class A shares of Wayfair to be sold on the NYSE through Fidelity Brokerage Services LLC.

What is the aggregate market value of the Wayfair (W) shares in this Form 144?

The 4,997 Class A shares covered by the notice have an aggregate market value of 528,882.48 as stated in the filing.

How and when did the seller acquire the Wayfair (W) shares being sold?

The seller acquired the Class A shares on 01/01/2026 through restricted stock vesting from the issuer, with the consideration described as compensation paid on the same date.

How many Wayfair (W) shares are outstanding according to this notice?

The filing states that there are 106,879,786 Class A shares of Wayfair outstanding.

Were there any recent prior sales by the same Wayfair (W) insider?

Yes. During the past three months, Jonathan Blotner sold 4,061 Class A shares on 11/10/2025 for gross proceeds of 439,188.94.

Who is the broker for the planned Wayfair (W) share sale in this Form 144?

The planned sale will be executed through Fidelity Brokerage Services LLC, located at 900 Salem Street, Smithfield, RI 02917.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 01/05/2026 - 12:02 PM EST Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001994593
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Blotner Jon
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	4997	528882.48	106879786	01/05/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2026	Restricted Stock Vesting	Issuer			4997	01/01/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan Blotner 4 Copley Place Boston MA 02116	Class A	11/10/2025	4061	439188.94

144: Remarks and Signature

Remarks
Date of Notice	01/05/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/12/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Joshua Schmitt, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Jonathan Blotner.
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)