STOCK TITAN

Wayfair (NYSE: W) lifts Q1 2026 revenue and boosts EBITDA margin

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Wayfair Inc. reported improved first quarter 2026 results, with net revenue of $2.93 billion, up 7.4% year over year, driven by U.S. revenue of $2.61 billion and international revenue of $319 million. Gross profit reached $880 million, a 30.0% gross margin.

The company still posted a net loss of $105 million (basic and diluted loss per share of $0.80), but Adjusted EBITDA rose to $151 million, a 5.2% margin versus 3.9% a year earlier. Free cash flow was negative at ($106) million, and net cash used in operating activities was $52 million.

Active customers grew to 21.4 million, up 1.4%, with last‑twelve‑months net revenue per active customer of $591, up 5.2%. Orders delivered increased 3.3% to 9.4 million, average order value rose to $312, and 64.7% of orders were placed via mobile devices. Cash and cash equivalents were $1.0 billion, and long‑term debt was $2.93 billion.

Positive

  • None.

Negative

  • None.

Insights

Wayfair shows solid Q1 revenue growth and stronger profitability, though losses and cash burn persist.

Wayfair delivered Q1 2026 net revenue of $2.93 billion, up 7.4% year over year, with U.S. sales at $2.61 billion and international at $319 million. Active customers rose modestly to 21.4 million, and spend per customer increased, indicating healthier engagement.

Profitability metrics improved meaningfully. Adjusted EBITDA climbed to $151 million, lifting margin to 5.2% from 3.9%, helped by higher contribution profit of $440 million and lower advertising spend versus last year. However, the company still reported a net loss of $105 million and negative free cash flow of ($106) million.

On the balance sheet, cash and short‑term investments totaled $1.06 billion against long‑term debt of $2.93 billion, and total stockholders’ deficit widened slightly. Subsequent filings may provide more detail on how management plans to balance growth investments, ongoing restructuring charges, and further debt reduction after $56 million of 2028 notes were repurchased in Q1.

Item 2.02 Results of Operations and Financial Condition Financial
Disclosure of earnings results, typically an earnings press release or preliminary financials.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Net revenue $2.93 billion Three months ended March 31, 2026; up 7.4% year over year
Net loss $105 million Three months ended March 31, 2026; loss per share $0.80
Adjusted EBITDA $151 million Q1 2026; 5.2% Adjusted EBITDA margin vs 3.9% in Q1 2025
Free Cash Flow ($106) million Three months ended March 31, 2026
Active customers 21.4 million As of March 31, 2026; up 1.4% year over year
Average order value $312 Q1 2026; up from $301 in Q1 2025
Cash and cash equivalents $1.00 billion Balance sheet as of March 31, 2026
Long-term debt $2.93 billion Balance sheet as of March 31, 2026
Adjusted EBITDA financial
"Net loss was $105 million and Non-GAAP Adjusted EBITDA was $151 million"
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
Contribution Profit financial
"Non-GAAP Contribution Profit was $440 million, or 15.0% of net revenue"
Contribution profit is the money left from sales after subtracting costs that change with production or sales (for example materials or direct labor); it shows how much each sale contributes to covering fixed expenses and creating overall profit. Investors look at contribution profit to judge product-level profitability, pricing strength and how quickly a business can reach break-even—like seeing how much of each paycheck is available to pay rent and build savings.
Free Cash Flow financial
"Net cash used in operating activities was $52 million and Non-GAAP Free Cash Flow was ($106) million"
Free cash flow is the amount of money a company has left over after paying all its expenses and investing in its business, like buying equipment or updating facilities. It shows how much cash is available to reward shareholders, pay down debt, or save for future growth. This helps investors understand if a company is financially healthy and able to grow.
Adjusted Diluted Earnings per Share financial
"Non-GAAP Adjusted Diluted Earnings Per Share was $0.26"
Adjusted diluted earnings per share is the company’s net profit per share after accounting for potential extra shares (from options or convertible securities) and removing one‑time or unusual items so the number reflects ongoing business results. Think of it like timing a runner’s steady pace after excluding a few unexpected stops; it gives investors a clearer view of sustainable profit available to each share. Investors use it to compare companies and judge underlying profitability and valuation without short‑term distortions.
Net Revenue Constant Currency Growth financial
"International Net Revenue Constant Currency Growth was 1.7%"
Contribution Margin financial
"Contribution Profit was $440 million, or 15.0% of net revenue"
Contribution margin is the amount of money left from a product’s sale after paying the costs that rise with each unit sold (like materials or hourly labor); it can be shown per unit or as a percentage of the sale price. Investors care because it shows how much each sale contributes to covering fixed expenses and generating profit — think of each sale as a slice of pie where the contribution margin is the slice available to pay the rent and add to earnings.
Net revenue $2.93 billion up 7.4% year over year
Net loss $105 million slightly improved from $113 million loss
Adjusted EBITDA $151 million up from $106 million
Adjusted Diluted EPS $0.26 up from $0.10
Active customers 21.4 million up 1.4% year over year
0001616707false00016167072026-04-302026-04-30

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
 
FORM 8-K
 
 CURRENT REPORT 
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
 
Date of report (Date of earliest event reported): April 30, 2026
 
 
WAYFAIR INC.
(Exact name of registrant as specified in its charter)
 
 
Delaware001-3666636-4791999
(State or other jurisdiction of
incorporation or organization)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
4 Copley PlaceBostonMA02116
(Address of principal executive offices)(Zip Code)
 
(617) 532-6100
(Registrant’s telephone number, including area code)
 N/A
(Former name, former address and former fiscal year, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) 
    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) 
    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading symbol(s)Name of each exchange on which registered
Class A Common Stock, $0.001 par value per share WThe New York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.





Item 2.02. Results of Operations and Financial Condition.
On April 30, 2026 Wayfair Inc. (“Wayfair” or the “Company”) issued a press release announcing its financial results for the quarter and year ended March 31, 2026. A copy of the press release is furnished as Exhibit 99.1 and is incorporated herein by reference.
The information furnished in this Item 2.02 (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly provided by specific reference in such a filing.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits
Exhibit No. Description
99.1 
Press Release issued on April 30, 2026
104 Cover Page Interactive Data File (embedded within Inline XBRL document)

2


SIGNATURE
 
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
 WAYFAIR INC.
  
  
Date: April 30, 2026/s/ ANDREW OLIVER
 Andrew Oliver
  Deputy General Counsel and Assistant Secretary
3

Exhibit 99.1

Wayfair Announces First Quarter 2026 Results,
Reports Strong Share Capture and a Return to Active Customer Growth
Q1 Net Revenue of $2.9 billion with 21.4 million Active Customers

BOSTON, MA — April 30, 2026 — Wayfair Inc. (“Wayfair,” “we,” or “our”) (NYSE: W), the destination for all things home, today reported financial results for its first quarter ended March 31, 2026.
First Quarter 2026 Financial Highlights
Total net revenue of $2.9 billion, increased $201 million, up 7.4% year over year
U.S. net revenue of $2.6 billion, increased $183 million, up 7.5% year over year
International net revenue of $319 million, increased $18 million, up 6.0% year over year. International Net Revenue Constant Currency Growth was 1.7%
Gross profit was $880 million, or 30.0% of total net revenue. Non-GAAP Contribution Profit was $440 million, or 15.0% of net revenue
Net loss was $105 million and Non-GAAP Adjusted EBITDA was $151 million
Diluted loss per share was $0.80 and Non-GAAP Adjusted Diluted Earnings Per Share was $0.26
Net cash used in operating activities was $52 million and Non-GAAP Free Cash Flow was ($106) million
Cash, cash equivalents and short-term investments totaled $1.1 billion and total liquidity was $1.5 billion, including availability under our revolving credit facility
“Our strong revenue performance in Q1 translated to noteworthy profitability. Our 5.2% Adjusted EBITDA margin in the first quarter is the best Q1 result we’ve delivered in five years and approaches what we reported in the first quarter of 2021. Our plan remains consistent: increasingly outperform the category to drive top-line growth, flow that growth through in a manner that maximizes EBITDA dollars and grows them faster than revenue, and deploy our excess cash to manage both our upcoming maturities and dilution,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair.

“While the home furnishings category experienced a choppy start to the year, we outperformed the market by a high single-digit spread in the first quarter, based on our estimates. Our scale enables us to deliver a customer experience that is difficult to replicate, supported by years of investment in our core offering, global logistics network, and technology platform. We are particularly encouraged by the pace at which our share gains are accelerating and remain excited about the opportunity ahead.”

Other First Quarter Highlights 
Active customers totaled 21.4 million as of March 31, 2026, an increase of 1.4% year over year
LTM net revenue per active customer was $591 as of March 31, 2026, an increase of 5.2% year over year
Orders per customer, measured as LTM orders delivered divided by active customers, was 1.88 for the first quarter of 2026, compared to 1.85 for the first quarter of 2025
Orders delivered in the first quarter of 2026 were 9.4 million, an increase of 3.3% year over year
Repeat customers placed 79.8% of total orders delivered in the first quarter of 2026, compared to 80.5% in the first quarter of 2025
Repeat customers placed 7.5 million orders in the first quarter of 2026, an increase of 2.7% year over year
Average order value was $312 in the first quarter of 2026, compared to $301 in the first quarter of 2025
64.7% of total orders delivered were placed via a mobile device in the first quarter of 2026, compared to 63.4% in the first quarter of 2025
1


Key Financial Statement and Operating Metrics
Three Months Ended March 31,
20262025
(in millions, except LTM net revenue per active customer, average order value and per share data)
Key Financial Statement Metrics:
Net revenue$2,931 $2,730 
Gross profit$880 $837 
Loss from operations$(11)$(122)
Net loss$(105)$(113)
Loss per share
Basic$(0.80)$(0.89)
Diluted$(0.80)$(0.89)
Net cash used in operating activities$(52)$(96)
Key Operating Metrics:
Active customers (1)
21.4 21.1 
LTM net revenue per active customer (2)
$591 $562 
Orders delivered (3)
9.4 9.1 
Average order value (4)
$312 $301 
Non-GAAP Financial Measures:
Adjusted Gross Profit$881 $839 
Contribution Profit$440 $391 
Adjusted EBITDA$151 $106 
Free Cash Flow$(106)$(139)
Adjusted Diluted Earnings per Share$0.26 $0.10 
(1) The number of active customers represents the total number of individual customers who have purchased at least once directly from our sites during the preceding twelve-month period. The change in active customers in a reported period captures both the inflow of new customers as well as the outflow of existing customers who have not made a purchase in the last twelve months. We view the number of active customers as a key indicator of our growth.
(2) Last twelve months (“LTM”) net revenue per active customer represents our total net revenue in the last twelve months divided by our total number of active customers for the same preceding twelve-month period. We view LTM net revenue per active customer as a key indicator of our customers’ purchasing patterns, including their initial and repeat purchase behavior.
(3) Orders delivered represent the total orders delivered in any period, inclusive of orders that may eventually be returned. As we ship a large volume of packages through multiple carriers, actual delivery dates may not always be available; in those cases, we estimate delivery dates using historical data. We recognize net revenue when an order is delivered, and therefore orders delivered, together with average order value, is an indicator of the net revenue we expect to recognize in a given period. We view orders delivered as a key indicator of our growth.
(4) We define average order value as total net revenue in a given period divided by the orders delivered in that period. We view average order value as a key indicator of the mix of products on our sites, the mix of offers and promotions and the purchasing behavior of our customers.
2


Webcast and Conference Call
Wayfair will host a conference call and webcast to discuss its first quarter 2026 financial results today at 8 a.m. (ET). Investors and participants should register for the call in advance by visiting https://events.q4inc.com/analyst/623259531?pwd=Kh3Vm6S9. After registering, instructions will be shared on how to join the call. The call will also be available via live webcast at https://events.q4inc.com/attendee/623259531. An archive of the webcast conference call will be available shortly after the call ends on Wayfair’s Investor website at investor.wayfair.com. Important information may be disseminated initially or exclusively via the Investor website; investors should consult the site to access this information.
About Wayfair
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.
The Wayfair family of brands includes:
Wayfair: Every style. Every home.
AllModern: Modern made simple.
Birch Lane: Classic style for joyful living.
Joss & Main: The ultimate style edit for home.
Perigold: The destination for luxury home.
Wayfair Professional: A one-stop Pro shop.

Media Relations Contact:
Tara Lambropoulos
PR@wayfair.com
Investor Relations Contact:
Ryan Barney
IR@wayfair.com
3


Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws. All statements other than statements of historical fact contained in this press release are forward-looking statements, including statements regarding our investment plans and anticipated returns on those investments; our plans for growth, including customer growth; our future results of operations and financial position; available liquidity and access to financing sources; anticipated cost-cutting and liability and dilution management exercises and the expected results of such exercises; our business strategy; plans and objectives of management for future operations, including regarding our physical retail stores and omni-channel strategy; investment in our logistics network; consumer activity and behaviors; developments in our technology and systems, including our use of artificial intelligence and machine learning technologies and the anticipated results of those developments; and the impact of macroeconomic events, including interest rates, tariffs and inflation, and our response to such events. In some cases, you can identify forward-looking statements by terms such as “aim,” “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “continues,” “could,” “intends,” “goals,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts” or “potential” or the negative of these terms or other similar expressions.
Forward-looking statements are based on current expectations of future events. We cannot guarantee that any forward-looking statement will be accurate, although we believe that we have been reasonable in our expectations and assumptions. Investors should realize that if underlying assumptions prove inaccurate or that known or unknown risks or uncertainties materialize, actual results could vary materially from our expectations and projections. Investors are therefore cautioned not to place undue reliance on any forward-looking statements. We believe that these risks and uncertainties include, but are not limited to, adverse macroeconomic conditions, including economic instability, changes in laws and regulations and other governmental actions or policies, including those related to taxes and new or increased tariffs, and the uncertainty surrounding potential changes in such laws and regulations or other potential governmental actions or policies; export controls, sustained higher interest rates and inflation, slower growth or the potential for recession, disruptions in the global supply chain and other conditions affecting the retail environment for products we sell, geopolitical disturbances and conflicts, or threats of such actions and related uncertainty, which could exacerbate other risks such as shipment disruptions or fuel shortages, and other matters that influence consumer spending and preferences, as well as our ability to plan for and respond to the impact of these conditions; risks relating to our liability and dilution management exercises; our ability to manage the impacts of our restructurings and workforce reductions; our ability to acquire and retain customers in a cost-effective manner; our ability to increase our net revenue per active customer; our ability to curate, market, grow and maintain strong brands; and our ability to expand our business and compete successfully, including risks relating to achieving the anticipated benefits of investments in our technology and systems, including generative AI. A further list and description of risks, uncertainties and other factors that could cause or contribute to differences in our future results include the cautionary statements herein and in our most recent Annual Report on Form 10-K and in our other filings and reports with the Securities and Exchange Commission. We qualify all of our forward-looking statements by these cautionary statements.
These forward-looking statements speak only as of the date of this press release and, except as required by applicable law, we undertake no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events or otherwise.
4


WAYFAIR INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited) 
March 31,December 31,
20262025
(in millions, except share and per share data)
Assets:  
Current assets  
Cash and cash equivalents$1,004 $1,476 
Short-term investments58 66 
Accounts receivable, net158 132 
Inventories78 71 
Prepaid expenses and other current assets270 256 
Total current assets1,568 2,001 
Operating lease right-of-use assets741 862 
Property and equipment, net502 516 
Other non-current assets59 61 
Total assets$2,870 $3,440 
Liabilities and Stockholders' Deficit:
Current liabilities
Accounts payable$1,094 $1,202 
Other current liabilities961 927 
Total current liabilities2,055 2,129 
Long-term debt2,931 3,233 
Operating lease liabilities, net of current704 835 
Other non-current liabilities22 25 
Total liabilities5,712 6,222 
Commitments and contingencies (Note 5)
Stockholders' deficit:
Convertible preferred stock, $0.001 par value per share: 10,000,000 shares authorized and none issued at March 31, 2026 and December 31, 2025— — 
Class A common stock, par value $0.001 per share, 500,000,000 shares authorized, 109,636,669 and 108,365,428 shares issued and outstanding at March 31, 2026 and December 31, 2025, respectively— — 
Class B common stock, par value $0.001 per share, 164,000,000 shares authorized, 21,978,209 and 21,978,295 shares issued and outstanding at March 31, 2026 and December 31, 2025, respectively.— — 
Additional paid-in capital2,114 2,073 
Accumulated deficit(4,928)(4,823)
Accumulated other comprehensive loss(28)(32)
Total stockholders' deficit(2,842)(2,782)
Total liabilities and stockholders' deficit$2,870 $3,440 






5


WAYFAIR INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
 Three Months Ended March 31,
 20262025
(in millions, except per share data)
Net revenue (1)
$2,931 $2,730 
Cost of goods sold (2)
2,051 1,893 
Gross profit880 837 
Operating expenses:
Customer service and merchant fees (2)
114 107 
Advertising329 344 
Selling, operations, technology, general and administrative (2)
424 429 
Impairment and other related net charges— 23 
Restructuring and other charges, net
24 56 
Total operating expenses891 959 
Loss from operations(11)(122)
Interest expense, net(39)(23)
Other (expense) income, net(11)10 
(Loss) gain on debt extinguishment, net(43)25 
Loss before income taxes(104)(110)
Provision for income taxes, net
Net loss$(105)$(113)
Loss per share
Basic$(0.80)$(0.89)
Diluted$(0.80)$(0.89)
Weighted-average number of shares of common stock outstanding used in computing per share amounts:
Basic131 127 
Diluted131 127 
(1) The following tables present net revenue attributable to our reportable segments for the periods indicated:
Three Months Ended March 31,
20262025
(in millions)
U.S. net revenue$2,612 $2,429 
International net revenue319 301 
Net revenue$2,931 $2,730 
(2) Includes equity-based compensation and related taxes as follows:
Three Months Ended March 31,
20262025
(in millions)
Cost of goods sold$$
Customer service and merchant fees
Selling, operations, technology, general and administrative68 63 
Total equity-based compensation and related taxes$71 $68 
6


WAYFAIR INC. 
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
 
 Three Months Ended March 31,
 20262025
(in millions)
Cash flows from operating activities:  
Net loss$(105)$(113)
Adjustments to reconcile net loss to net cash used in operating activities:  
Depreciation and amortization67 81 
Equity-based compensation expense67 64 
Amortization of debt discount and issuance costs
Impairment and other related net charges— 23 
Loss (gain) on debt extinguishment43 (25)
Other non-cash adjustments(9)12 
Changes in operating assets and liabilities:
Accounts receivable, net(26)16 
Inventories(7)(14)
Prepaid expenses and other assets(20)— 
Accounts payable and other liabilities(63)(143)
Net cash used in operating activities(52)(96)
Cash flows for investing activities: 
Purchase of short- and long-term investments(5)(18)
Sale and maturities of short- and long-term investments13 44 
Purchase of property and equipment(25)(5)
Site and software development costs(29)(38)
Net cash used in investing activities(46)(17)
Cash flows (for) from financing activities: 
Proceeds from issuance of debt, net of issuance costs— 691 
Payments to extinguish debt(99)(551)
Settlement of long-term debt(250)— 
Payments of taxes related to net share settlement of equity awards(29)— 
Net cash (used in) provided by financing activities(378)140 
Effect of exchange rate changes on cash and cash equivalents(9)
Net (decrease) increase in cash, cash equivalents and restricted cash(472)18 
Cash, cash equivalents and restricted cash
Beginning of period
$1,476 $1,320 
End of period
$1,004 $1,338 








7


Non-GAAP Financial Measures
To supplement our unaudited condensed consolidated financial statements presented in accordance with generally accepted accounting principles (“GAAP”), this earnings release and the accompanying tables and the related earnings conference call contain certain non-GAAP financial measures, including Adjusted Gross Profit, Adjusted Gross Margin, Contribution Profit, Contribution Margin, Adjusted EBITDA, Adjusted EBITDA Margin, Free Cash Flow, Adjusted Diluted Earnings or Loss per Share and Net Revenue Constant Currency Growth. We use these non-GAAP financial measures internally in analyzing our financial results and believe they are useful to investors, as a supplement to GAAP measures, in evaluating our core operational performance. We have provided a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measure in this earnings release.
We calculate Adjusted Gross Profit as gross profit plus equity-based compensation and related taxes included in cost of goods sold. Gross margin is defined as gross profit as a percentage of net revenue for the same period. Adjusted Gross Margin is calculated as Adjusted Gross Profit as a percentage of revenue for the same period. We disclose Adjusted Gross Profit and Adjusted Gross Margin because they are important indicators of our business performance, as they provide visibility into our underlying gross profitability by excluding the impact of non-cash equity-based compensation expense and related taxes. Accordingly, we believe these metrics provide useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and the board of directors.
We calculate Contribution Profit as Adjusted Gross Profit less customer service and merchant fees and less advertising expense, plus equity-based compensation and related taxes included in customer service and merchant fees. Contribution Margin is calculated as Contribution Profit as a percentage of revenue for the same period. We believe that these adjustments to gross profitability provide a more meaningful understanding of the economic impact of orders fulfilled through our platform, as they incorporate the direct expenses associated with generating and servicing customer demand and isolate key cost drivers. Accordingly, we believe that Contribution Profit and Contribution Margin offer useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and the board of directors.
We calculate Adjusted EBITDA as net income or loss before depreciation and amortization, equity-based compensation and related taxes, interest income or expense, net, other income or expense, net, provision for income taxes, net, non-recurring items and other items not indicative of our core operating performance. Adjusted EBITDA Margin is calculated by dividing Adjusted EBITDA by Net Revenue. We disclose Adjusted EBITDA because it is a key measure used by our management and board of directors to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, management uses Adjusted EBITDA as a measure of profitability, and our references in this earnings release and the related earnings conference call to profitability (other than references to GAAP gross profit) are references to Adjusted EBITDA. We believe the exclusion of certain expenses in calculating Adjusted EBITDA facilitates operating performance comparisons on a period-to-period basis as these costs may vary independent of business performance. For instance, we exclude the impact of equity-based compensation and related taxes as we do not consider this item to be indicative of our core operating performance. Investors should, however, understand that equity-based compensation and related taxes will be a significant recurring expense in our business and an important part of the compensation provided to our employees. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of directors.
We calculate Free Cash Flow as net cash provided by or used in operating activities less net cash used to purchase property and equipment and site and software development costs (collectively, “Capital Expenditures”). We disclose Free Cash Flow because it is an important indicator of our business performance as it measures the amount of cash we generate. Accordingly, we believe that Free Cash Flow provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management.
We calculate Adjusted Diluted Earnings or Loss per Share as net income or loss plus equity-based compensation and related taxes, provision for income taxes, net, non-recurring items, other items not indicative of our core operating performance, and, if dilutive, interest expense associated with convertible debt instruments under the if-converted method divided by the weighted-average number of shares of common stock used in the computation of diluted earnings or loss per share. Accordingly, we believe that these adjustments to our adjusted diluted net income or loss before calculating per share amounts for all periods presented provide a more meaningful comparison between our operating results from period to period.
We calculate Net Revenue Constant Currency Growth by translating the current period local currency net revenue by the currency exchange rates used to translate the financial statements in the comparable prior-year period. We disclose Net Revenue Constant Currency Growth because it is an important indicator of our operating results. Accordingly, we believe that Net Revenue Constant Currency Growth provides useful information to investors and others in understanding and evaluating trends in our operating results in the same manner as our management.
8


We calculate forward-looking non-GAAP financial measures based on internal forecasts that omit certain amounts that would be included in forward-looking GAAP financial measures. We do not attempt to provide a reconciliation of forward-looking non-GAAP financial measures to forward looking GAAP financial measures because forecasting the timing or amount of items that have not yet occurred and are out of our control is inherently uncertain and unavailable without unreasonable efforts. Further, we believe that such reconciliations would imply a degree of precision and certainty that could be confusing to investors. Such items could have a substantial impact on GAAP measures of financial performance.
The non-GAAP financial measures have limitations as analytical tools. We do not, nor do we suggest that investors should consider such non-GAAP financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Investors should also note that the non-GAAP financial measures we use may not be the same non-GAAP financial measures and may not be calculated in the same manner as that of other companies, including other companies in our industry.
The following table reflects the reconciliation of gross profit to Adjusted Gross Profit and Adjusted Gross Profit Margin for each of the periods indicated:
 Three Months Ended March 31,
 20262025
(in millions, except percentages)
Reconciliation of Adjusted Gross Profit:
Gross profit$880 $837 
Gross margin30.0 %30.7 %
Add: Equity-based compensation and related taxes included in cost of goods sold
Adjusted Gross Profit$881 $839 
Adjusted Gross Margin30.1 %30.7 %

The following table reflects the reconciliation of Adjusted Gross Profit to Contribution Profit and Contribution Profit Margin for each of the periods indicated:
 Three Months Ended March 31,
 20262025
(in millions, except percentages)
Reconciliation of Contribution Profit:
Net revenue$2,931 $2,730 
Less: Cost of goods sold2,051 1,893 
Gross profit880 837 
Gross margin30.0 %30.7 %
Add: Equity-based compensation and related taxes included in cost of goods sold
Adjusted Gross Profit881 839 
Adjusted Gross Margin30.1 %30.7 %
Less: Customer service and merchant fees114 107 
Less: Advertising329 344 
Add: Equity-based compensation and related taxes included in customer service and merchant fees
Contribution Profit$440 $391 
Contribution Margin15.0 %14.3 %




9


The following table reflects the reconciliation of net loss to Adjusted EBITDA and Adjusted EBITDA margin for each of the periods indicated:
Three Months Ended March 31,
20262025
(in millions, except percentages)
Reconciliation of Adjusted EBITDA:
Net loss$(105)$(113)
Depreciation and amortization67 81 
Equity-based compensation and related taxes71 68 
Interest expense, net39 23 
Other expense (income), net11 (10)
Provision for income taxes, net
  Other:
      Impairment and other related net charges (1)
— 23 
      Restructuring and other charges, net (2)
24 56 
      Loss (gain) on debt extinguishment (3)
43 (25)
Adjusted EBITDA$151 $106 
Net revenue$2,931 $2,730 
Net loss margin(3.6)%(4.1)%
Adjusted EBITDA Margin5.2 %3.9 %
(1)
During the three months ended March 31, 2026, we recorded no impairment or other related charges. During the three months ended March 31, 2025, we recorded net charges of $23 million, inclusive of $20 million associated with the Germany Restructuring and weakened macroeconomic conditions in connection with our German operations and, $3 million related to changes in sublease market conditions for a technology center in the U.S.
(2)
During the three months ended March 31, 2026, we incurred $24 million of charges related to a loss on termination of an operating lease for a logistics facility. During the three months ended March 31, 2025, we incurred $56 million of charges consisting primarily of one-time employee severance, benefits, relocation and transition costs. This is inclusive of $40 million related to the Germany Restructuring and $16 million related to the March 2025 workforce reduction.
(3)
During the three months ended March 31, 2026, we recorded a $43 million loss on debt extinguishment upon repurchase of $56 million in aggregate principal amount of the 2028 Notes. During the three months ended March 31, 2025, Wayfair recorded a $25 million gain on debt extinguishment upon repurchase of $578 million in aggregate principal amount of the 2026 Notes.
The following table presents Adjusted EBITDA attributable to our segments, and the reconciliation of net income or loss to Adjusted EBITDA is presented in the preceding table:
Three Months Ended March 31,
20262025
(in millions)
Segment Adjusted EBITDA:
US$161 $95 
International(10)11 
Adjusted EBITDA$151 $106 
10


The following table presents a reconciliation of net cash provided by or used in operating activities to Free Cash Flow for each of the periods indicated:
Three Months Ended March 31,
20262025
(in millions)
Net cash used in operating activities$(52)$(96)
Purchase of property and equipment(25)(5)
Site and software development costs(29)(38)
Free Cash Flow$(106)$(139)
A reconciliation of the numerator and denominator for diluted earnings or loss per share, the most directly comparable GAAP financial measure, to the numerator and denominator for Adjusted Diluted Earnings or Loss per Share, in order to calculate Adjusted Diluted Earnings or Loss per Share is as follows:
Three Months Ended March 31,
20262025
(in millions, except per share data)
Numerator:
Numerator for basic and diluted loss per share - net loss
$(105)$(113)
Adjustments to net loss
Equity-based compensation and related taxes71 68 
Provision for income taxes, net
Other:
Impairment and other related net charges— 23 
Restructuring and other charges, net
24 56 
Loss (gain) on debt extinguishment43 (25)
Numerator for Adjusted Diluted Earnings per Share - Adjusted net income
$34 $12 
Denominator:
Denominator for basic and diluted loss per share - weighted-average number of shares of common stock outstanding131 127 
Adjustments to effect of dilutive securities:
Performance stock units— 
Convertible debt instruments$— 
Denominator for Adjusted Diluted Earnings per Share - Adjusted weighted-average number of shares of common stock outstanding after the effect of dilutive securities137 127 
Diluted Loss per Share$(0.80)$(0.89)
Adjusted Diluted Earnings per Share$0.26 $0.10 
11

FAQ

How did Wayfair (W) perform financially in Q1 2026?

Wayfair reported Q1 2026 net revenue of $2.93 billion, up 7.4% year over year. Gross profit was $880 million, and the company recorded a net loss of $105 million with Adjusted EBITDA of $151 million, reflecting improved profitability.

What were Wayfair (W) profitability metrics for Q1 2026?

Wayfair’s Q1 2026 Adjusted EBITDA was $151 million, giving a margin of 5.2% versus 3.9% a year earlier. Gross profit reached $880 million at a 30.0% gross margin, while GAAP net loss narrowed slightly to $105 million compared with $113 million.

Did Wayfair (W) generate positive cash flow in Q1 2026?

Wayfair did not generate positive cash flow in Q1 2026. Net cash used in operating activities was $52 million, and Free Cash Flow was ($106) million, after $25 million of property and equipment purchases and $29 million of site and software development costs.

What were Wayfair’s (W) segment revenues in Q1 2026?

In Q1 2026, Wayfair’s U.S. net revenue was $2.61 billion, up from $2.43 billion, while international net revenue reached $319 million, up from $301 million. Combined, this produced total net revenue of $2.93 billion for the quarter.

What is Wayfair’s (W) liquidity and debt position after Q1 2026?

As of March 31, 2026, Wayfair held $1.00 billion in cash and cash equivalents plus $58 million in short‑term investments. Long‑term debt totaled $2.93 billion, and management reported total liquidity of $1.5 billion, including availability under its revolving credit facility.

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