Wayfair director sells 120,000 shares under plan
Wayfair Inc. director Steven Conine reported open-market sales of a total of 120,000 shares of Class A Common Stock on April 23–24, 2026, at weighted-average prices in the high-$70s per share.
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Form Type
4
Rhea-AI Filing Summary
Wayfair Inc. director Steven Conine reported open-market sales of a total of 120,000 shares of Class A Common Stock on April 23–24, 2026, at weighted-average prices in the high-$70s per share. The sales were effected under a Rule 10b5-1 trading plan adopted on May 29, 2025, indicating they were pre-arranged. Following these transactions, Conine directly holds 429,073 shares and has an additional 22,857 shares held indirectly through SK Ventures LLC, of which he is a member and may be deemed a beneficial owner.
Insider Trade Summary 10b5-1
Net Seller: 120,000 shares
Net Sell
9 txns
Insider
Conine Steven
Role
Director
Sold
120,000 shs ($9.31M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 600 | $77.54 | $47K |
| Sale | Class A Common Stock | 5,839 | $78.57 | $459K |
| Sale | Class A Common Stock | 700 | $79.26 | $55K |
| Sale | Class A Common Stock | 16,721 | $76.37 | $1.28M |
| Sale | Class A Common Stock | 52,639 | $77.25 | $4.07M |
| Sale | Class A Common Stock | 38,510 | $78.11 | $3.01M |
| Sale | Class A Common Stock | 4,240 | $79.06 | $335K |
| Sale | Class A Common Stock | 751 | $79.85 | $60K |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 429,073 shares (Direct);
Class A Common Stock — 22,857 shares (Indirect, See Footnote)
Footnotes (9)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.77 to $76.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.77 to $77.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.77 to $78.69, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.84 to $79.57, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.97, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.02 to $78.87, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.03 to $79.60, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F9. Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Key Figures
Shares sold: 120,000 shares
Direct holdings after sale: 429,073 shares
Indirect holdings: 22,857 shares
+4 more
7 metrics
Shares sold
120,000 shares
Open-market sales of Wayfair Class A Common Stock
Direct holdings after sale
429,073 shares
Directly owned by Steven Conine after April 24, 2026 trades
Indirect holdings
22,857 shares
Held by SK Ventures LLC, where Conine is a member
Sale price example
$79.85 per share
One reported weighted-average sale price on April 23, 2026
Sale price example
$77.25 per share
One reported weighted-average sale price on April 23, 2026
Price range (low)
$75.77 per share
Lower end of disclosed trade ranges in footnotes
Price range (high)
$79.60 per share
Upper end of disclosed trade ranges in footnotes
Key Terms
Rule 10b5-1 trading plan, weighted average price, Class A Common Stock, beneficial owner, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class A Common Stock financial
"security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
beneficial owner regulatory
"of which the reporting person is a member and may be deemed to be a beneficial owner"
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
indirect ownership financial
"total_shares_following_transaction: 22857.0000, direct_or_indirect: I, nature_of_ownership: See Footnote"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Steven Conine report at Wayfair (W)?
Steven Conine reported selling a total of 120,000 Wayfair Class A shares in the open market. The trades occurred over April 23–24, 2026 at weighted-average prices in the high-$70s per share under a pre-arranged Rule 10b5-1 trading plan.
Were Steven Conine’s Wayfair (W) stock sales made under a Rule 10b5-1 plan?
Yes. A footnote explains the reported sales were made under a Rule 10b5-1 trading plan adopted by Conine on May 29, 2025. Such plans allow pre-scheduled trades, reducing the significance of short-term market timing in interpreting these transactions.
What does SK Ventures LLC’s involvement mean for Wayfair (W) insider holdings?
The Form 4 notes that 22,857 shares of Wayfair Class A stock are held by SK Ventures LLC. Conine is a member of this LLC and may be deemed a beneficial owner of those shares, which are reported as indirect holdings in the filing.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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