STOCK TITAN

WPP (WPP) CEO Cindy Rose has EPSP shares vest and sells portion for tax

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

WPP plc reported that Chief Executive Officer Cindy Rose received ordinary shares through the vesting of a 2022 Executive Performance Share Plan award and sold a portion to cover taxes. On 15 June 2026, 187,341 shares vested and 88,227 shares were automatically sold at £2.816 per share under a trading plan to meet statutory withholding liabilities and costs, with the balance of vested shares retained.

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Shares vested 187,341 shares Total number of WPP ordinary shares vested for CEO Cindy Rose
Shares sold for tax 88,227 shares Sold to cover statutory withholding liabilities and costs
Sale price £2.816 per share Price for automatic sale of 88,227 ordinary shares
Transaction date 15 June 2026 Date of vesting and related automatic sale
Instrument Ordinary shares of 10 pence each Financial instrument under the 2022 Executive Performance Share Plan
Executive Performance Share Plan financial
"conditional share award under the terms of the 2022 Executive Performance Share Plan ('EPSP')"
Persons Discharging Managerial Responsibilities regulatory
"Notification of Transactions of Directors/Persons Discharging Managerial Responsibilities or their Connected Persons"
Persons Discharging Managerial Responsibilities are the key people in a company who make big decisions, like top managers or executives. Knowing who they are is important because their actions can influence the company’s success or failure, and they are often required to share information about their dealings to ensure transparency for investors and the public.
Market Abuse Regulation regulatory
"This notice is given in fulfilment of the obligation under Article 19 of the Market Abuse Regulation."
Market abuse regulation consists of laws and rules designed to prevent dishonest or manipulative practices in financial markets. It aims to ensure fair and transparent trading, so investors can trust that markets operate honestly, much like rules that keep a game fair. By reducing unfair advantages, it helps protect investor confidence and promotes healthy, efficient markets.
trading plan financial
"Automatic sale of ordinary shares pursuant to a trading plan to cover statutory withholding liabilities"
A trading plan is a written set of rules an investor follows about what to buy or sell, when to enter and exit positions, and how much risk to accept—like a travel itinerary that maps the route, stops, and budget before a trip. It matters because it helps remove emotional decisions during market swings, enforces discipline, and makes performance easier to review and improve, reducing the chance of costly impulsive moves.
ordinary shares financial
"Acquisition of ordinary shares following the vesting of a portion of a conditional share award"
Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________
 
FORM 6-K
____________________
 
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
 
For the Month of June 2026
 
Commission File Number: 001-38303
______________________
 
WPP plc
(Translation of registrant's name into English)
________________________
 
Sea Containers, 18 Upper Ground
London, United Kingdom SE1 9GL
(Address of principal executive offices)
_________________________
 
 
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
 
Form 20-F X Form 40-F ___
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ___
 
Note:  Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ___
 
Note:  Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant’s “home country”), or under the rules of the home country exchange on which the registrant’s securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant’s security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.
 
Forward-Looking Statements
 
The Company may include forward-looking statements (including as defined in the U.S. Private Securities Litigation Reform Act of 1995) in oral or written public statements issued by or on behalf of the Company. These forward-looking statements may include, among other things, plans, objectives, beliefs, intentions, strategies, projections and anticipated future economic performance based on assumptions and the like that are subject to risks and uncertainties. These statements can be identified by the fact that they do not relate strictly to historical or current facts. They use words such as ‘aim’, ‘anticipate’, ‘believe’, ‘estimate’, ‘expect’, ‘forecast’, ‘guidance’, ‘intend’, ‘may’, ‘will’, ‘should’, ‘potential’, ‘possible’, ‘predict’, ‘project’, ‘plan’, ‘target’, and other words and similar references to future periods but are not the exclusive means of identifying such statements. As such, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances that are beyond the control of the Company. Actual results or outcomes may differ materially from those discussed or implied in the forward-looking statements. Therefore, you should not rely on such forward-looking statements, which speak only as of the date they are made, as a prediction of actual results or otherwise. Important factors which may cause actual results to differ include but are not limited to: the unanticipated loss of a material client or key personnel; delays, suspensions or reductions in client advertising budgets; shifts in industry rates of compensation; regulatory compliance costs or litigation; changes in competitive factors in the industries in which we operate and demand for our products and services; changes in client advertising, marketing and corporate communications requirements; our inability to realise the future anticipated benefits of acquisitions; failure to realise our assumptions regarding goodwill and indefinite lived intangible assets; natural disasters or acts of terrorism; the Company’s ability to attract new clients; the economic and geopolitical impact of the conflicts in Ukraine and the Middle East; the risk of global economic downturn; slower growth, increasing interest rates and high and sustained inflation; tariffs and other trade barriers; supply chain issues affecting the distribution of our clients’ products; technological changes and risks to the security of IT and operational infrastructure, systems, data and information resulting from increased threat of cyber and other attacks; effectively managing the risks, challenges and efficiencies presented by using Artificial Intelligence (AI) and Generative AI technologies and partnerships in our business; risks related to our environmental, social and governance goals and initiatives, including impacts from regulators and other stakeholders, and the impact of factors outside of our control on such goals and initiatives; the Company’s exposure to changes in the values of other major currencies (because a substantial portion of its revenues are derived and costs incurred outside of the UK); and the overall level of economic activity in the Company’s major markets (which varies depending on, among other things, regional, national and international political and economic conditions and government regulations in the world’s advertising markets). In addition, you should consider the risks described in Item 3D, captioned “Risk Factors” in the Company’s most recent Annual Report on Form 20-F, which could also cause actual results to differ from forward-looking information. In light of these and other uncertainties, the forward-looking statements included in this document should not be regarded as a representation by the Company that the Company’s plans and objectives will be achieved. Neither the Company, nor any of its directors, officers or employees, provides any representation, assurance or guarantee that the occurrence of any events anticipated, expressed or implied in any forward-looking statements will actually occur. Other than in accordance with its legal or regulatory obligations (including under the Market Abuse Regulation, the UK Listing Rules and the Disclosure and Transparency Rules of the Financial Conduct Authority), the Company undertakes no obligation to update or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.
 
EXHIBIT INDEX
 
Exhibit No.
Description
 
1
Director/PDMR Shareholding dated 16 June 2026, prepared by WPP plc.


 
FOR IMMEDIATE RELEASE
16 June 2026
 
 
WPP plc ("WPP")
  
 
Vesting of Chief Executive Share Awards
 
Notification of Transactions of Directors/Persons Discharging Managerial Responsibilities or their Connected Persons
 
The Company announces that the following person discharging managerial responsibilities transacted in ordinary shares of 10 pence each in the Company due to the vesting of a conditional share award under the terms of the 2022 Executive Performance Share Plan ("EPSP").  
 
 
Name of Executive Director
Total number of shares vested
Total number of shares sold to cover statutory withholding liabilities
Date of transaction
Cindy Rose
 
187,341
88,227
15 June 2026
 
 
1.
 
Details of PDMR/person closely associated with them ('PCA')
 
a)
 
Name 
 
Cindy Rose
 
b)
 
Position/status
 
Chief Executive Officer
 
c)
 
Initial notification/amendment
 
Initial notification
 
2.
 
Details of the issuer
 
a)
 
Full name of the entity
 
WPP plc
 
b)
 
Legal Entity Identifier code
 
549300LSGBXPYHXGDT93
 
3.
 
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
 
Description of the financial instrument
 
Ordinary shares of 10 pence each ('Ordinary Shares')
 
ISIN: JE00B8KF9B49
 
Transaction 1
b)
 
Nature of the transaction 
 
Acquisition of ordinary shares following the vesting of a portion of a conditional share award under the WPP 2022 Executive Performance Share Plan
 
c)
 
Price(s) and volume(s)
 
Volume: 187,341
 
Price: n/a
 
 
d)
 
Aggregated information
 
-     Aggregated volume
 
-     Price
 
n/a
 
e)
 
Date of the transaction
 
15 June 2026
 
f)
 
Place of the transaction
 
London Stock Exchange (XLON)
 
Transaction 2
b)
Nature of the transaction
Automatic sale of ordinary shares pursuant to a trading plan to cover statutory withholding liabilities and costs following the vesting of a conditional share award under the WPP 2022 Executive Performance Share Plan
 
c)
Price(s) and volume(s)
Volume: 88,227
 
Price: £2.816
 
d)
Aggregated information
 
-     Aggregated volume
 
-     Price
 
n/a (single transaction)
e)
Date of the transaction
15 June 2026
 
 
This notice is given in fulfilment of the obligation under Article 19 of the Market Abuse Regulation.
 
Balbir Kelly-Bisla
Group Company Secretary
 
 
Further information
 
Media: press@wpp.com
Investors: irteam@wpp.com
 
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
 
 
END
 
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
WPP PLC
 
(Registrant)
 
 
Date: 16 June 2026.
By:  ______________________ 
 
          Balbir Kelly-Bisla
 
          Company Secretary

FAQ

What executive share transactions did WPP (WPP) disclose in this Form 6-K?

WPP disclosed that CEO Cindy Rose had 187,341 ordinary shares vest under the 2022 Executive Performance Share Plan. On the same date, 88,227 of those shares were automatically sold to cover statutory withholding liabilities and related costs under a pre-arranged trading plan.

How many WPP (WPP) shares did CEO Cindy Rose retain after the tax sale?

Cindy Rose had 187,341 shares vest and 88,227 sold to cover statutory liabilities. This implies she retained the remaining vested shares, which stay as part of her equity-based compensation from the 2022 Executive Performance Share Plan award that vested on 15 June 2026.

At what price were WPP (WPP) shares sold to cover CEO tax liabilities?

The 88,227 WPP ordinary shares sold to cover statutory withholding liabilities and costs were transacted at a price of £2.816 per share. These sales were automatic, executed under a trading plan, following vesting of a conditional award on 15 June 2026.

What is the nature of the WPP (WPP) 2022 Executive Performance Share Plan award?

The 2022 Executive Performance Share Plan is a conditional share award for senior management. Cindy Rose’s transaction reflects acquisition of ordinary shares upon vesting of part of this award, followed by an automatic sale of some shares to satisfy tax and related obligations.

Why did WPP (WPP) issue this notice under the Market Abuse Regulation?

The notice fulfils Article 19 of the Market Abuse Regulation, which requires disclosure of transactions by persons discharging managerial responsibilities. As CEO, Cindy Rose’s vesting and related share sale must be publicly reported to ensure transparency around insider equity transactions at WPP.