Warby Parker co-CEO exercises options, sells shares
Warby Parker Inc. co-CEO Neil Blumenthal reported an exercise-and-sell transaction involving 36,300 shares of Class A Common Stock.
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Form Type
4
Rhea-AI Filing Summary
Warby Parker Inc. co-CEO Neil Blumenthal reported an exercise-and-sell transaction involving 36,300 shares of Class A Common Stock. On June 29, 2026, he exercised derivatives tied to 36,300 shares of Class B Common Stock at an exercise price of $0.00 per share, receiving the same number of Class A shares.
He then sold 36,300 Class A shares in open-market transactions at an average price of $30.04 per share, under a pre-arranged Rule 10b5-1 trading plan adopted on September 16, 2025. Following these trades, he directly holds 59,459 Class A shares, while additional Class B shares are held indirectly through several family trusts.
Insider Trade Summary 10b5-1
Exercise and Sale: 36,300 shares ($1.09M approx. pre-tax spread)
Exercise and Sale
9 txns
Insider
Blumenthal Neil Harris
Role
Co-Chief Executive Officer
Sold
36,300 shs ($1.09M)
Approx. gross sale proceeds
$1.09M
Approx. exercise cost
$0.00
Approx. pre-tax spread
$1.09M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Class B Common Stock | 36,300 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 36,300 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 36,300 | $30.04 | $1.09M |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 3,418,970 contracts (Direct);
Class A Common Stock — 59,459 shares (Direct);
Class B Common Stock — 200,000 contracts (Indirect, By Royal Blue Aries Trust);
Class B Common Stock — 200,000 contracts (Indirect, By Tiffany Blue Gemini Trust);
Class B Common Stock — 1,548,334 contracts (Indirect, By Neil H. Blumenthal 2011 Family Trust);
Class B Common Stock — 385,221 contracts (Indirect, By Teal Aquarius Trust);
Class B Common Stock — 800,000 contracts (Indirect, By Cobalt Pisces Trust);
Class B Common Stock — 722,307 contracts (Indirect, By Sky Scorpio 2 Trust)
Footnotes (5)
- F1. These share sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 16, 2025.
- F2. The price reported in Column 4 is an average execution price rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $29.99 to $30.35 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price.
- F3. The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis. The Class B Common Stock will automatically convert into shares of the Issuer's Class A Common Stock on a one-to-one basis upon the earlier of (i) transfer of Class B Common Stock to a person or entity that is not in the transferor's permitted ownership group, (ii) October 1, 2031, (iii) with respect to any Class B Common Stock held by any person or entity in Neil Blumenthal's permitted ownership group, (A) such time as Neil Blumenthal is removed or resigns from the board of directors, or otherwise ceases to serve as a director, (B) such time as Neil Blumenthal ceases to be either an employee, officer or consultant of the Company or any of its subsidiaries, or (C) the date that is 12 months after the death or disability of Neil Blumenthal,
- F4. and (iv) with respect to any Class B common stock held by any person or entity in Dave Gilboa's permitted ownership group, (A) such time as Dave Gilboa is removed or resigns from the board of directors, or otherwise ceases to serve as a director, (B) such time as Dave Gilboa ceases to be either an employee, officer or consultant of the Company or any of its subsidiaries, or (C) the date that is 12 months after the death or disability of Dave Gilboa.
- F5. Reflects the transfer of 277,693 shares of the Issuer's Class B Common Stock previously reported as held by Sky Scorpio 2 Trust to the Reporting Person, which transfer was exempt pursuant to Rule 16a-13 under the Securities Exchange Act of 1934, as amended.
Key Figures
Shares sold: 36,300 shares
Average sale price: $30.04 per share
Sale price range: $29.99–$30.35 per share
+5 more
8 metrics
Shares sold
36,300 shares
Class A Common Stock sold on June 29, 2026
Average sale price
$30.04 per share
Volume-weighted average execution price for sold shares
Sale price range
$29.99–$30.35 per share
Range of prices across multiple sale transactions
Shares exercised
36,300 shares
Derivative exercise/conversion into Class A Common Stock
Exercise price
$0.00 per share
Exercise price for Class B derivative into Class A
Direct Class A holdings
59,459 shares
Shares of Class A Common Stock held directly after transactions
Net buy/sell shares
36,300 shares net sold
Net direction across reported buy/sell activity
Rule 10b5-1 plan adoption date
September 16, 2025
Date Neil Blumenthal adopted trading plan governing these sales
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, derivative exercise/conversion, Rule 16a-13, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"These share sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 16, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis."
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
derivative exercise/conversion financial
"transaction_action": "derivative exercise/conversion""
Rule 16a-13 regulatory
"which transfer was exempt pursuant to Rule 16a-13 under the Securities Exchange Act of 1934, as amended."
permitted ownership group regulatory
"transfer of Class B Common Stock to a person or entity that is not in the transferor's permitted ownership group"
automatic conversion financial
"The Class B Common Stock will automatically convert into shares of the Issuer's Class A Common Stock on a one-to-one basis upon the earlier of (i) transfer..."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Warby Parker (WRBY) co-CEO Neil Blumenthal report?
Neil Blumenthal reported exercising derivatives for 36,300 Class A shares and selling 36,300 Class A shares. The sale occurred in open-market transactions on June 29, 2026, and reflects a routine exercise-and-sell pattern rather than a pure purchase or pure sale event.
What happened to Neil Blumenthal’s Warby Parker (WRBY) Class B holdings in this Form 4?
The report shows several indirect Class B positions linked to underlying Class A shares through family trusts. One footnote notes a transfer of 277,693 Class B shares from Sky Scorpio 2 Trust to Blumenthal, described as exempt under Rule 16a-13 of the Exchange Act.
AI-generated analysis. How Rhea-AI works. Not financial advice.
