WSM Form 144/A: Insider Plans Sale of 90,000 Shares Worth $18.0M

Rhea-AI Filing Summary

Williams‑Sonoma, Inc. insider notice of proposed sale (Form 144/A). The filing shows 90,000 shares of common stock listed with Merrill Lynch (555 California St, San Francisco) to be sold approximately on 09/15/2025 with an aggregate market value of $18,011,359.40. The securities were acquired as 135,000 RSUs on 04/16/2024 and paid in cash. The filer previously sold 30,000 shares on 07/15/2025 for gross proceeds of $5,044,278.19. The filing includes the standard insider representation that the seller is not aware of undisclosed material adverse information.

Positive

• Disclosure compliance: The filing includes broker details, acquisition date, amount, and recent sales, meeting Rule 144/A reporting elements.
• Sale sourced from RSUs: Securities were acquired as 135,000 RSUs on 04/16/2024, indicating the shares are vested equity previously granted.

Negative

• Insider sale planned: The filer intends to sell 90,000 shares on 09/15/2025, which may be interpreted by some investors as insider liquidity.
• Recent prior sale: The filer sold 30,000 shares on 07/15/2025 for $5,044,278.19, showing ongoing insider dispositions in the period.

Insights

Securities Analyst

TL;DR Insider filing discloses planned sale of vested RSUs; size is small relative to total shares outstanding.

The Form 144/A documents an intended sale of 90,000 common shares via Merrill Lynch and shows the issuer's outstanding share count as 121,790,333, implying the planned sale represents a very small fraction of outstanding stock. The securities originated from RSUs granted on 04/16/2024 and the filer also reported a recent sale of 30,000 shares on 07/15/2025. From an equity‑analysis perspective this appears to be routine liquidity activity by an insider rather than a company operational disclosure.

Compliance Officer

TL;DR Filing appears to satisfy Rule 144 disclosure requirements and includes required seller attestation.

The Form 144/A contains required broker identification, amount to be sold, acquisition details (RSU grant date and amount), and recent insider sales, and it is marked as a LIVE submission. The notice includes the statutory attestation regarding absence of undisclosed material adverse information, aligning with standard compliance practices for insider dispositions under Rule 144.

FAQ

What does the Form 144/A filed for WSM disclose?

The filing discloses a proposed sale of 90,000 Williams‑Sonoma (WSM) common shares via Merrill Lynch on 09/15/2025 with aggregate market value $18,011,359.40.

How were the shares being sold acquired according to the filing?

The shares were acquired as RSUs on 04/16/2024 (total RSUs shown as 135,000) and payment noted as cash.

Has the filer sold WSM shares recently?

Yes. The filing reports a sale of 30,000 shares on 07/15/2025 with gross proceeds of $5,044,278.19.

Who is the broker handling the proposed sale?

The broker named in the filing is Merrill Lynch located at 555 California Street, San Francisco, CA 94104.

Does the filing indicate undisclosed material information about Williams‑Sonoma?

No. The filer signs the notice representing they do not know any material adverse information about the issuer that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 09/16/2025 - 04:05 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144/A

144/A: Filer Information

Filer CIK	0001225922
Filer CCC	XXXXXXXX
Previous Accession Number Of The Filing	0001225922-25-000005
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144/A: Issuer Information

Name of Issuer	Williams Sonoma Inc
SEC File Number	001-14077
Address of Issuer	3250 Van Ness Avenue San Francisco CALIFORNIA 94109
Phone	415-421-7900
Name of Person for Whose Account the Securities are To Be Sold	Laura Alber
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144/A: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	Merrill Lynch 555 California Street San Francisco CA 94104	90000	18011359.4	121790333	09/15/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144/A: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	04/16/2024	RSU	Williams Sonoma Inc			135000	04/16/2024	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144/A: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Laura Alber C/O Williams Sonoma Inc 3250 Van Ness Ave San Francisco CA 94109	Williams Sonoma Inc	07/15/2025	30000	5044278.19

144/A: Remarks and Signature

Remarks
Date of Notice	09/16/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/10/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Laura Alber
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)