Williams-Sonoma officer plans 35,000-share sale

Williams-Sonoma officer Laura Alber files a Rule 144 notice to sell 35,000 WSM shares, after a similar 35,000-share sale in July 2026.

Available on EDGAR 09/16/2026 - 04:35 PM EDT Accepted by SEC EDGAR 09/16/2026 - 04:35 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

WILLIAMS SONOMA INC (WSM) officer Laura Alber filed a Rule 144 notice covering a proposed sale of 35,000 shares of common stock of Williams-Sonoma through Merrill Lynch on September 16, 2026. The notice lists an approximate 117,779,173 shares outstanding of the issuer’s common stock.

Alber reports having acquired 70,000 shares on April 15, 2025 via RSUs for cash and discloses a prior sale of 35,000 shares on July 15, 2026 for proceeds of $7,746,407.88.

Key Figures

Shares proposed for sale under Rule 144: 35,000 shares Approximate shares outstanding: 117,779,173 shares RSU shares acquired: 70,000 shares +2 more

5 metrics

Shares proposed for sale under Rule 144 35,000 shares Planned Williams-Sonoma common stock sale dated September 16, 2026

Approximate shares outstanding 117,779,173 shares Williams-Sonoma common stock outstanding used for Rule 144 calculations

RSU shares acquired 70,000 shares Williams-Sonoma shares acquired by Laura Alber via RSUs on April 15, 2025

Recent sale proceeds $7,746,407.88 Proceeds from July 15, 2026 sale of 35,000 Williams-Sonoma shares

Market value figure in securities information $7,740,578.75 Amount associated with 35,000 Williams-Sonoma shares in Rule 144 section

Key Terms

Rule 144

1 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing report for WSM?

It reports that officer Laura Alber has filed a Rule 144 notice for a proposed sale of 35,000 shares of Williams-Sonoma common stock through Merrill Lynch on September 16, 2026.

How many WSM shares does Laura Alber plan to sell under this Form 144?

Laura Alber plans to sell 35,000 shares of Williams-Sonoma common stock, as stated in the Rule 144 notice for a planned transaction dated September 16, 2026.

What recent WSM share sales by Laura Alber are disclosed?

The notice discloses that on July 15, 2026, Laura Alber sold 35,000 shares of Williams-Sonoma common stock for total proceeds of $7,746,407.88.

What Williams-Sonoma RSU-related acquisition does the Form 144 describe?

It states that on April 15, 2025, Laura Alber acquired 70,000 shares of Williams-Sonoma common stock via RSUs, with the nature of payment described as cash.

How many WSM shares are reported as outstanding in the Form 144?

The filing lists an approximate 117,779,173 shares of Williams-Sonoma common stock outstanding, used in the Rule 144 calculation context.

What is the reported market value related to Laura Alber’s WSM holdings?

The securities information section reports an amount of $7,740,578.75 associated with 35,000 shares of Williams-Sonoma common stock, reflecting a market-value figure used in the Rule 144 disclosure.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001225922
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	WILLIAM SONOMA INC
SEC File Number	001-14077
Address of Issuer	3250 VAN NESS AVE SAN FRANCISCO CALIFORNIA 94109
Phone	4154217900
Name of Person for Whose Account the Securities are To Be Sold	LAURA ALBER
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	OFFICER

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON STOCK	MERRILL 555 CALIFORNIA ST SAN FRANCISCO CA 94104	35000	7740578.75	117779173	09/16/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON STOCK	04/15/2025	RSU	WILLIAM SONOMA INC			70000	04/15/2025	CASH

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
LAURA ALBER C/O WILLIAM SONOMA INC 3250 VAN NESS AVE SAN FRANCISCO CA 94109	WILLIAM SONOMA INC	07/15/2026	35000	7746407.88

144: Remarks and Signature

Remarks
Date of Notice	09/16/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	10/02/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	LAURA ALBER
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)