Williams-Sonoma officer plans $664K stock sale

Planned Rule 144 resale of 3,045 WSM shares by an officer under a Rule 10b5-1(c) trading plan.

Rhea-AI Filing Summary

WILLIAMS SONOMA INC (WSM) is the issuer for a planned resale of its common stock under Rule 144 for the account of officer Jeffrey E. Howie. A notice covers the proposed sale of 3,045 shares through Goldman Sachs & Co. LLC on the NYSE, with an aggregate market value of $664,419. The shares are part of a position in a class with 117,779,173 shares outstanding and were acquired as compensation via restricted stock units. The sales are made under a selling plan dated November 21, 2025 that is intended to comply with Rule 10b5-1(c).

Key Figures

Shares to be sold: 3,045 shares Aggregate market value of shares to be sold: $664,419 Shares outstanding of this class: 117,779,173 shares +3 more

6 metrics

Shares to be sold 3,045 shares Common stock proposed to be sold for the account of Jeffrey E. Howie under Rule 144

Aggregate market value of shares to be sold $664,419 Aggregate market value of the 3,045 common shares covered by the notice

Shares outstanding of this class 117,779,173 shares Williams-Sonoma common stock shares outstanding for the class involved in the Form 144

Approximate sale date September 16, 2026 Approximate date of sale listed for the 3,045 common shares on the NYSE

Trading plan date November 21, 2025 Date of selling plan intended to comply with Rule 10b5-1(c)

Acquisition date of securities September 12, 2026 Date the shares were acquired as compensation via restricted stock units

Key Terms

Rule 144, Rule 10b5-1(c), restricted stock units, selling plan

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Rule 10b5-1(c) regulatory

"a selling plan dated 11/21/2025 that is intended to comply with Rule 10b5-1(c)."

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

restricted stock units financial

"Acquired as compensation -- Restricted Stock Units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

selling plan financial

"made in connection with a selling plan dated 11/21/2025"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing mean for WSM (WILLIAMS SONOMA INC)?

It reports a planned resale of 3,045 Williams-Sonoma common shares under Rule 144 for officer Jeffrey E. Howie, to be executed through Goldman Sachs & Co. LLC on the NYSE, with an aggregate market value of $664,419.

How many WSM shares are covered by this Form 144 notice?

The notice covers a proposed sale of 3,045 shares of Williams-Sonoma common stock, with an aggregate market value of $664,419 as stated in the filing.

Who is selling WSM shares in this Form 144 and through which broker?

The planned sale is for the account of Jeffrey E. Howie, identified as an officer, and will be executed through Goldman Sachs & Co. LLC, which is listed as the broker for the NYSE sale.

When are the WSM shares expected to be sold under this Form 144?

The filing lists an approximate sale date of September 16, 2026 for the 3,045 Williams-Sonoma common shares to be sold on the NYSE.

How were the WSM shares in this Form 144 originally acquired?

The 3,045 shares covered by the notice were acquired as compensation, specifically as restricted stock units from Williams-Sonoma Inc., according to the filing.

Is the WSM Form 144 sale under a Rule 10b5-1 trading plan?

Yes. The filing states the sales are made in connection with a selling plan dated November 21, 2025 that is intended to comply with Rule 10b5-1(c).

How many WSM shares of this class are outstanding, per the Form 144?

For the class of common stock involved, the filing reports 117,779,173 shares outstanding, providing context for the size of the planned 3,045-share sale.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/16/2026 - 05:19 PM Accepted by SEC EDGAR 09/16/2026 - 05:18 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001946355
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Williams-Sonoma, Inc.
SEC File Number	001-14077
Address of Issuer	3250 Van Ness Avenue San Francisco CALIFORNIA 94109
Phone	1-415-421-7900
Name of Person for Whose Account the Securities are To Be Sold	Jeffrey E. Howie
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	Goldman Sachs & Co. LLC 200 West Street New York NY 10282	3045	664419	117779173	09/16/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	09/12/2026	Acquired as compensation -- Restricted Stock Units	Williams Sonoma Inc.			3045	09/12/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	The sales of shares set forth herein are made in connection with a selling plan dated 11/21/2025 that is intended to comply with Rule 10b5-1(c).
Date of Notice	09/16/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/21/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Goldman Sachs & Co. LLC on behalf of Jeffrey E. Howie
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)