STOCK TITAN
  1. Home
  2. Sec-filings
  3. WSM
  4. [Form 4] Williams-Sonoma, Inc. Insider Trading Activity

Williams-Sonoma Form 4: CFO’s $0.67M insider sale on July 1 2025

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Form 4 snapshot: On 07/01/2025, Williams-Sonoma (WSM) EVP & Chief Financial Officer Jeffrey Howie sold a cumulative 4,000 common shares through a Rule 10b5-1 trading plan adopted 08/26/2024.

The shares were disposed of in nine tranches at weighted-average prices ranging from $163.16 to $172.03, generating roughly $0.67 million in gross proceeds. After the transactions, Howie directly owns 34,388 shares, down about 10% from 38,388 shares before the sale.

No derivative security activity or option exercises were reported and no purchases were disclosed.

  • Plan-based nature of the sales reduces concerns over information asymmetry.
  • Scale: 4,000 shares represent a small fraction of both the executive’s holdings and WSM’s average daily volume, limiting market impact.
  • Pricing: Executed near recent highs, indicating opportunistic but not unusual portfolio management following share-price strength.

Overall, the filing appears to be a routine insider sale rather than a strategic signal, yet investors may continue tracking insider trends for emerging patterns.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: CFO’s 4k-share 10b5-1 sale (~$0.67 M) is modest and plan-driven; neutral signal with limited market impact.

Insider activity is often scrutinised, but several factors temper negative interpretation here: the sale was pre-scheduled under Rule 10b5-1; the volume is immaterial relative to float and average daily trading; and the executive still holds over 34k shares, preserving alignment with shareholders. The timing—near 52-week highs—may appear opportunistic, yet that is typical for automated diversification. Absent accompanying sales by other insiders or fundamental downgrades, I classify the filing as neutral for valuation purposes.

Insider Howie Jeffrey
Role EVP CHIEF FINANCIAL OFFICER
Sold 4,000 shs ($676K)
Type Security Shares Price Value
Sale Common Stock 48 $163.16 $8K
Sale Common Stock 250 $164.59 $41K
Sale Common Stock 144 $165.46 $24K
Sale Common Stock 327 $166.48 $54K
Sale Common Stock 251 $167.49 $42K
Sale Common Stock 739 $169.18 $125K
Sale Common Stock 1,634 $169.79 $277K
Sale Common Stock 282 $170.91 $48K
Sale Common Stock 325 $172.03 $56K
Holdings After Transaction: Common Stock — 34,388 shares (Direct)
Footnotes (10)
  1. F1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 26, 2024.
  2. F2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $162.90 to $163.35. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  3. F3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $163.97 to $164.93. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  4. F4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $165.02 to $165.97. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  5. F5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $166.06 to $166.95. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  6. F6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $167.09 to $168.01. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  7. F7. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $168.42 to $169.40. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  8. F8. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $169.41 to $170.29. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  9. F9. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $170.57 to $171.39. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  10. F10. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $171.62 to $172.54. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Form 4 Insider Transactions: What Each Field Means →

FAQ

How many WSM shares did the CFO sell on 07/01/2025?
Jeffrey Howie sold 4,000 shares of Williams-Sonoma common stock.

What price range did the WSM insider shares sell for?
Weighted-average prices ranged from $163.16 to $172.03 per share across nine trades.

Does the CFO still own Williams-Sonoma stock after the sale?
Yes. He still holds 34,388 shares directly.

Was the WSM insider sale part of a 10b5-1 plan?
Yes, the shares were sold under a Rule 10b5-1 plan adopted on 08/26/2024.

Did the filing report any option exercises or derivative transactions?
No. The Form 4 shows no derivative security activity.

How significant is the sale relative to the CFO’s holdings?
The 4,000 shares represent about 10% of his prior direct holdings.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Howie Jeffrey
(Last) (First) (Middle)
3250 VAN NESS AVE.
(Street)
SAN FRANCISCO CA 94109
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP CHIEF FINANCIAL OFFICER
3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/01/2025 S 48(1) D $163.16(2) 38,340 D
Common Stock 07/01/2025 S 250(1) D $164.59(3) 38,090 D
Common Stock 07/01/2025 S 144(1) D $165.46(4) 37,946 D
Common Stock 07/01/2025 S 327(1) D $166.48(5) 37,619 D
Common Stock 07/01/2025 S 251(1) D $167.49(6) 37,368 D
Common Stock 07/01/2025 S 739(1) D $169.18(7) 36,629 D
Common Stock 07/01/2025 S 1,634(1) D $169.79(8) 34,995 D
Common Stock 07/01/2025 S 282(1) D $170.91(9) 34,713 D
Common Stock 07/01/2025 S 325(1) D $172.03(10) 34,388 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 26, 2024.
2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $162.90 to $163.35. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $163.97 to $164.93. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $165.02 to $165.97. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $166.06 to $166.95. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $167.09 to $168.01. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
7. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $168.42 to $169.40. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
8. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $169.41 to $170.29. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
9. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $170.57 to $171.39. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
10. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $171.62 to $172.54. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
/s/ David R. King, Attorney-in-Fact for Jeffrey Howie 07/02/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR