STOCK TITAN

[Form 4] Williams-Sonoma, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Form 4 snapshot: On 07/01/2025, Williams-Sonoma (WSM) EVP & Chief Financial Officer Jeffrey Howie sold a cumulative 4,000 common shares through a Rule 10b5-1 trading plan adopted 08/26/2024.

The shares were disposed of in nine tranches at weighted-average prices ranging from $163.16 to $172.03, generating roughly $0.67 million in gross proceeds. After the transactions, Howie directly owns 34,388 shares, down about 10% from 38,388 shares before the sale.

No derivative security activity or option exercises were reported and no purchases were disclosed.

  • Plan-based nature of the sales reduces concerns over information asymmetry.
  • Scale: 4,000 shares represent a small fraction of both the executive’s holdings and WSM’s average daily volume, limiting market impact.
  • Pricing: Executed near recent highs, indicating opportunistic but not unusual portfolio management following share-price strength.

Overall, the filing appears to be a routine insider sale rather than a strategic signal, yet investors may continue tracking insider trends for emerging patterns.

Riepilogo Form 4: Il 01/07/2025, Jeffrey Howie, EVP e Chief Financial Officer di Williams-Sonoma (WSM), ha venduto un totale di 4.000 azioni ordinarie tramite un piano di trading Rule 10b5-1 adottato il 26/08/2024.

Le azioni sono state cedute in nove tranche a prezzi medi ponderati compresi tra $163,16 e $172,03, generando circa 0,67 milioni di dollari di proventi lordi. Dopo queste operazioni, Howie detiene direttamente 34.388 azioni, in calo di circa il 10% rispetto alle 38.388 azioni possedute prima della vendita.

Non sono state segnalate attività su strumenti derivati o esercizi di opzioni, né acquisti.

  • Natura basata su piano delle vendite riduce le preoccupazioni riguardo l'asimmetria informativa.
  • Dimensioni: le 4.000 azioni rappresentano una piccola parte sia delle partecipazioni dell'esecutivo che del volume medio giornaliero di WSM, limitando l'impatto sul mercato.
  • Prezzo: eseguito vicino ai massimi recenti, indicando una gestione opportunistica ma non insolita del portafoglio dopo la forza del prezzo delle azioni.

In generale, la comunicazione sembra essere una vendita ordinaria da parte di un insider piuttosto che un segnale strategico, anche se gli investitori potrebbero continuare a monitorare le tendenze degli insider per individuare eventuali pattern emergenti.

Resumen del Formulario 4: El 01/07/2025, Jeffrey Howie, EVP y Director Financiero de Williams-Sonoma (WSM), vendió un total acumulado de 4.000 acciones comunes mediante un plan de trading bajo la regla 10b5-1 adoptado el 26/08/2024.

Las acciones se vendieron en nueve tramos a precios promedio ponderados que oscilaron entre $163.16 y $172.03, generando aproximadamente $0.67 millones en ingresos brutos. Tras estas operaciones, Howie posee directamente 34,388 acciones, lo que representa una disminución de alrededor del 10% respecto a las 38,388 acciones que tenía antes de la venta.

No se reportaron actividades con valores derivados ni ejercicios de opciones, ni se revelaron compras.

  • Naturaleza basada en plan de las ventas reduce preocupaciones sobre asimetría de información.
  • Escala: las 4.000 acciones representan una pequeña fracción tanto de las tenencias del ejecutivo como del volumen diario promedio de WSM, limitando el impacto en el mercado.
  • Precios: ejecutados cerca de máximos recientes, indicando una gestión de cartera oportunista pero no inusual tras la fortaleza del precio de las acciones.

En general, la presentación parece ser una venta rutinaria por parte de un insider más que una señal estratégica, aunque los inversores podrían seguir monitoreando las tendencias internas para detectar patrones emergentes.

Form 4 요약: 2025년 7월 1일, Williams-Sonoma(WSM)의 EVP 겸 최고재무책임자(Jeffrey Howie)가 2024년 8월 26일 채택한 Rule 10b5-1 거래 계획을 통해 누적 4,000주 보통주를 매도했습니다.

주식은 9회에 걸쳐 가중평균 가격 $163.16에서 $172.03 사이에서 처분되어 약 67만 달러의 총수익을 창출했습니다. 거래 후 Howie는 직접 34,388주를 보유하게 되었으며, 이는 매도 전 38,388주에서 약 10% 감소한 수치입니다.

파생상품 활동이나 옵션 행사 보고는 없었고, 매수도 공개되지 않았습니다.

  • 계획 기반 매도는 정보 비대칭에 대한 우려를 줄여줍니다.
  • 규모: 4,000주는 경영진 보유량과 WSM의 일평균 거래량에 비해 작은 비중으로 시장 영향이 제한적입니다.
  • 가격: 최근 고점 근처에서 실행되어 주가 강세 이후 기회주의적이지만 비정상적이지 않은 포트폴리오 관리임을 나타냅니다.

전반적으로 이번 신고는 전략적 신호라기보다는 일상적인 내부자 매도로 보이나, 투자자들은 내부자 동향을 계속 추적하여 새로운 패턴을 관찰할 수 있습니다.

Résumé du Formulaire 4 : Le 01/07/2025, Jeffrey Howie, EVP et Directeur Financier de Williams-Sonoma (WSM), a vendu un total cumulé de 4 000 actions ordinaires dans le cadre d’un plan de trading Rule 10b5-1 adopté le 26/08/2024.

Les actions ont été cédées en neuf tranches à des prix moyens pondérés allant de 163,16 $ à 172,03 $, générant environ 0,67 million de dollars de produit brut. Après ces transactions, Howie détient directement 34 388 actions, soit une baisse d’environ 10 % par rapport aux 38 388 actions détenues avant la vente.

Aucune activité sur des titres dérivés ni exercice d’options n’a été signalée, et aucun achat n’a été divulgué.

  • Nature basée sur un plan des ventes, réduisant les inquiétudes liées à l’asymétrie d’information.
  • Échelle : 4 000 actions représentent une petite fraction tant des avoirs de l’exécutif que du volume moyen quotidien de WSM, limitant l’impact sur le marché.
  • Tarification : réalisée près des plus hauts récents, indiquant une gestion opportuniste mais pas inhabituelle du portefeuille suite à la vigueur du cours de l’action.

Dans l’ensemble, le dépôt semble être une vente d’initié de routine plutôt qu’un signal stratégique, bien que les investisseurs puissent continuer à suivre les tendances des initiés pour détecter d’éventuels schémas émergents.

Form 4 Zusammenfassung: Am 01.07.2025 verkaufte Jeffrey Howie, EVP und Chief Financial Officer von Williams-Sonoma (WSM), kumulativ 4.000 Stammaktien über einen am 26.08.2024 eingeführten Rule 10b5-1 Handelsplan.

Die Aktien wurden in neun Tranchen zu gewichteten Durchschnittspreisen zwischen $163,16 und $172,03 veräußert und erzielten dabei rund 0,67 Millionen Dollar Bruttoerlös. Nach den Transaktionen besitzt Howie direkt 34.388 Aktien, was einem Rückgang von etwa 10 % gegenüber den zuvor gehaltenen 38.388 Aktien entspricht.

Es wurden keine Aktivitäten mit derivativen Wertpapieren oder Optionsausübungen gemeldet, und es gab keine Käufe.

  • Planbasierte Natur der Verkäufe mindert Bedenken hinsichtlich Informationsasymmetrien.
  • Umfang: 4.000 Aktien stellen einen kleinen Bruchteil sowohl der Bestände des Executives als auch des durchschnittlichen Tagesvolumens von WSM dar, was die Marktwirkung begrenzt.
  • Preisgestaltung: Ausgeführt nahe jüngster Höchststände, was auf eine opportunistische, aber nicht ungewöhnliche Portfoliosteuerung nach Kursanstiegen hinweist.

Insgesamt scheint die Meldung ein routinemäßiger Insider-Verkauf und kein strategisches Signal zu sein, dennoch könnten Investoren die Insider-Trends weiterhin beobachten, um aufkommende Muster zu erkennen.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: CFO’s 4k-share 10b5-1 sale (~$0.67 M) is modest and plan-driven; neutral signal with limited market impact.

Insider activity is often scrutinised, but several factors temper negative interpretation here: the sale was pre-scheduled under Rule 10b5-1; the volume is immaterial relative to float and average daily trading; and the executive still holds over 34k shares, preserving alignment with shareholders. The timing—near 52-week highs—may appear opportunistic, yet that is typical for automated diversification. Absent accompanying sales by other insiders or fundamental downgrades, I classify the filing as neutral for valuation purposes.

Riepilogo Form 4: Il 01/07/2025, Jeffrey Howie, EVP e Chief Financial Officer di Williams-Sonoma (WSM), ha venduto un totale di 4.000 azioni ordinarie tramite un piano di trading Rule 10b5-1 adottato il 26/08/2024.

Le azioni sono state cedute in nove tranche a prezzi medi ponderati compresi tra $163,16 e $172,03, generando circa 0,67 milioni di dollari di proventi lordi. Dopo queste operazioni, Howie detiene direttamente 34.388 azioni, in calo di circa il 10% rispetto alle 38.388 azioni possedute prima della vendita.

Non sono state segnalate attività su strumenti derivati o esercizi di opzioni, né acquisti.

  • Natura basata su piano delle vendite riduce le preoccupazioni riguardo l'asimmetria informativa.
  • Dimensioni: le 4.000 azioni rappresentano una piccola parte sia delle partecipazioni dell'esecutivo che del volume medio giornaliero di WSM, limitando l'impatto sul mercato.
  • Prezzo: eseguito vicino ai massimi recenti, indicando una gestione opportunistica ma non insolita del portafoglio dopo la forza del prezzo delle azioni.

In generale, la comunicazione sembra essere una vendita ordinaria da parte di un insider piuttosto che un segnale strategico, anche se gli investitori potrebbero continuare a monitorare le tendenze degli insider per individuare eventuali pattern emergenti.

Resumen del Formulario 4: El 01/07/2025, Jeffrey Howie, EVP y Director Financiero de Williams-Sonoma (WSM), vendió un total acumulado de 4.000 acciones comunes mediante un plan de trading bajo la regla 10b5-1 adoptado el 26/08/2024.

Las acciones se vendieron en nueve tramos a precios promedio ponderados que oscilaron entre $163.16 y $172.03, generando aproximadamente $0.67 millones en ingresos brutos. Tras estas operaciones, Howie posee directamente 34,388 acciones, lo que representa una disminución de alrededor del 10% respecto a las 38,388 acciones que tenía antes de la venta.

No se reportaron actividades con valores derivados ni ejercicios de opciones, ni se revelaron compras.

  • Naturaleza basada en plan de las ventas reduce preocupaciones sobre asimetría de información.
  • Escala: las 4.000 acciones representan una pequeña fracción tanto de las tenencias del ejecutivo como del volumen diario promedio de WSM, limitando el impacto en el mercado.
  • Precios: ejecutados cerca de máximos recientes, indicando una gestión de cartera oportunista pero no inusual tras la fortaleza del precio de las acciones.

En general, la presentación parece ser una venta rutinaria por parte de un insider más que una señal estratégica, aunque los inversores podrían seguir monitoreando las tendencias internas para detectar patrones emergentes.

Form 4 요약: 2025년 7월 1일, Williams-Sonoma(WSM)의 EVP 겸 최고재무책임자(Jeffrey Howie)가 2024년 8월 26일 채택한 Rule 10b5-1 거래 계획을 통해 누적 4,000주 보통주를 매도했습니다.

주식은 9회에 걸쳐 가중평균 가격 $163.16에서 $172.03 사이에서 처분되어 약 67만 달러의 총수익을 창출했습니다. 거래 후 Howie는 직접 34,388주를 보유하게 되었으며, 이는 매도 전 38,388주에서 약 10% 감소한 수치입니다.

파생상품 활동이나 옵션 행사 보고는 없었고, 매수도 공개되지 않았습니다.

  • 계획 기반 매도는 정보 비대칭에 대한 우려를 줄여줍니다.
  • 규모: 4,000주는 경영진 보유량과 WSM의 일평균 거래량에 비해 작은 비중으로 시장 영향이 제한적입니다.
  • 가격: 최근 고점 근처에서 실행되어 주가 강세 이후 기회주의적이지만 비정상적이지 않은 포트폴리오 관리임을 나타냅니다.

전반적으로 이번 신고는 전략적 신호라기보다는 일상적인 내부자 매도로 보이나, 투자자들은 내부자 동향을 계속 추적하여 새로운 패턴을 관찰할 수 있습니다.

Résumé du Formulaire 4 : Le 01/07/2025, Jeffrey Howie, EVP et Directeur Financier de Williams-Sonoma (WSM), a vendu un total cumulé de 4 000 actions ordinaires dans le cadre d’un plan de trading Rule 10b5-1 adopté le 26/08/2024.

Les actions ont été cédées en neuf tranches à des prix moyens pondérés allant de 163,16 $ à 172,03 $, générant environ 0,67 million de dollars de produit brut. Après ces transactions, Howie détient directement 34 388 actions, soit une baisse d’environ 10 % par rapport aux 38 388 actions détenues avant la vente.

Aucune activité sur des titres dérivés ni exercice d’options n’a été signalée, et aucun achat n’a été divulgué.

  • Nature basée sur un plan des ventes, réduisant les inquiétudes liées à l’asymétrie d’information.
  • Échelle : 4 000 actions représentent une petite fraction tant des avoirs de l’exécutif que du volume moyen quotidien de WSM, limitant l’impact sur le marché.
  • Tarification : réalisée près des plus hauts récents, indiquant une gestion opportuniste mais pas inhabituelle du portefeuille suite à la vigueur du cours de l’action.

Dans l’ensemble, le dépôt semble être une vente d’initié de routine plutôt qu’un signal stratégique, bien que les investisseurs puissent continuer à suivre les tendances des initiés pour détecter d’éventuels schémas émergents.

Form 4 Zusammenfassung: Am 01.07.2025 verkaufte Jeffrey Howie, EVP und Chief Financial Officer von Williams-Sonoma (WSM), kumulativ 4.000 Stammaktien über einen am 26.08.2024 eingeführten Rule 10b5-1 Handelsplan.

Die Aktien wurden in neun Tranchen zu gewichteten Durchschnittspreisen zwischen $163,16 und $172,03 veräußert und erzielten dabei rund 0,67 Millionen Dollar Bruttoerlös. Nach den Transaktionen besitzt Howie direkt 34.388 Aktien, was einem Rückgang von etwa 10 % gegenüber den zuvor gehaltenen 38.388 Aktien entspricht.

Es wurden keine Aktivitäten mit derivativen Wertpapieren oder Optionsausübungen gemeldet, und es gab keine Käufe.

  • Planbasierte Natur der Verkäufe mindert Bedenken hinsichtlich Informationsasymmetrien.
  • Umfang: 4.000 Aktien stellen einen kleinen Bruchteil sowohl der Bestände des Executives als auch des durchschnittlichen Tagesvolumens von WSM dar, was die Marktwirkung begrenzt.
  • Preisgestaltung: Ausgeführt nahe jüngster Höchststände, was auf eine opportunistische, aber nicht ungewöhnliche Portfoliosteuerung nach Kursanstiegen hinweist.

Insgesamt scheint die Meldung ein routinemäßiger Insider-Verkauf und kein strategisches Signal zu sein, dennoch könnten Investoren die Insider-Trends weiterhin beobachten, um aufkommende Muster zu erkennen.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Howie Jeffrey

(Last) (First) (Middle)
3250 VAN NESS AVE.

(Street)
SAN FRANCISCO CA 94109

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP CHIEF FINANCIAL OFFICER
3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/01/2025 S 48(1) D $163.16(2) 38,340 D
Common Stock 07/01/2025 S 250(1) D $164.59(3) 38,090 D
Common Stock 07/01/2025 S 144(1) D $165.46(4) 37,946 D
Common Stock 07/01/2025 S 327(1) D $166.48(5) 37,619 D
Common Stock 07/01/2025 S 251(1) D $167.49(6) 37,368 D
Common Stock 07/01/2025 S 739(1) D $169.18(7) 36,629 D
Common Stock 07/01/2025 S 1,634(1) D $169.79(8) 34,995 D
Common Stock 07/01/2025 S 282(1) D $170.91(9) 34,713 D
Common Stock 07/01/2025 S 325(1) D $172.03(10) 34,388 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 26, 2024.
2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $162.90 to $163.35. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $163.97 to $164.93. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $165.02 to $165.97. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $166.06 to $166.95. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $167.09 to $168.01. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
7. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $168.42 to $169.40. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
8. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $169.41 to $170.29. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
9. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $170.57 to $171.39. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
10. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $171.62 to $172.54. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
/s/ David R. King, Attorney-in-Fact for Jeffrey Howie 07/02/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many WSM shares did the CFO sell on 07/01/2025?

Jeffrey Howie sold 4,000 shares of Williams-Sonoma common stock.

What price range did the WSM insider shares sell for?

Weighted-average prices ranged from $163.16 to $172.03 per share across nine trades.

Does the CFO still own Williams-Sonoma stock after the sale?

Yes. He still holds 34,388 shares directly.

Was the WSM insider sale part of a 10b5-1 plan?

Yes, the shares were sold under a Rule 10b5-1 plan adopted on 08/26/2024.

Did the filing report any option exercises or derivative transactions?

No. The Form 4 shows no derivative security activity.

How significant is the sale relative to the CFO’s holdings?

The 4,000 shares represent about 10% of his prior direct holdings.
Williams Sonoma

NYSE:WSM

WSM Rankings

WSM Latest News

WSM Latest SEC Filings

WSM Stock Data

21.30B
118.24M
1.22%
97.26%
7.36%
Specialty Retail
Retail-home Furniture, Furnishings & Equipment Stores
Link
United States
SAN FRANCISCO