Williams Sonoma director Finucane sells 794 shares

Rhea-AI Filing Summary

Williams Sonoma Inc. (WSM) director Anne A. Finucane sold 780 shares of common stock on October 16, 2026, at a weighted-average price of $252.12 per share (transaction prices ranged from $252.02 to $252.78), and 14 shares at a weighted-average price of $253.11 per share (range $253.08 to $253.14). Both sales were made under a Rule 10b5-1 trading plan adopted July 16, 2026.

Insider Trade Summary 10b5-1

Net Seller: 794 shares

Net Sell 2 txns

Insider Finucane Anne A.

Role Director

Sold 794 shs ($200K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	780	$252.12	$197K
Sale	Common Stock F1, F3	14	$253.11	$4K

Holdings After Transaction: Common Stock — 9,404 shares (Direct)

Footnotes (3)

1. F1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 16, 2026.
2. F2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $252.02 to $252.78. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3. F3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $253.08 to $253.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Key Figures

Shares sold: 780 shares Weighted-average sale price: $252.12 per share Transaction price range: $252.02 to $252.78 per share +3 more

6 metrics

Shares sold 780 shares October 16, 2026 transaction

Weighted-average sale price $252.12 per share 780-share transaction on October 16, 2026

Transaction price range $252.02 to $252.78 per share 780-share transaction on October 16, 2026

Shares sold 14 shares October 16, 2026 transaction

Weighted-average sale price $253.11 per share 14-share transaction on October 16, 2026

Transaction price range $253.08 to $253.14 per share 14-share transaction on October 16, 2026

Key Terms

Rule 10b5-1 trading plan, weighted average price, per share transaction price

3 terms

Rule 10b5-1 trading plan regulatory

"pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"Reflects the weighted average price"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

per share transaction price financial

"The per share transaction price ranged from"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many WSM shares did Anne A. Finucane sell, and at what prices?

Anne A. Finucane sold 780 shares at a weighted-average $252.12 per share and 14 shares at a weighted-average $253.11 per share on October 16, 2026. The respective transaction price ranges were $252.02 to $252.78 and $253.08 to $253.14. Both sales were made under a Rule 10b5-1 trading plan adopted July 16, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/16/2026 - 06:04 PM EDT Accepted by SEC EDGAR 10/16/2026 - 06:04 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Finucane Anne A.

(Last) (First) (Middle)

3250 VAN NESS AVE.

(Street)

SAN FRANCISCO CALIFORNIA 94109

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/16/2026		S		780(1)	D	$252.12(2)	9,418	D
Common Stock	10/16/2026		S		14(1)	D	$253.11(3)	9,404	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 16, 2026.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $252.02 to $252.78. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $253.08 to $253.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

	/s/ David R. King, Attorney-in-Fact for Anne Finucane	10/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)