Was Laura Alber’s WSM share sale under a Rule 10b5-1 trading plan?

Yes, the sales were made under a Rule 10b5-1 trading plan. A footnote explains the transactions followed a trading plan adopted by Laura Alber on October 2, 2025, indicating the sales were pre-arranged rather than newly timed.

How many WSM share sale transactions are reported in this Form 4?

The Form 4 reports five separate sale transactions. All involve non-derivative Common Stock sold on March 16, 2026, plus one additional entry showing indirect holdings in the Williams‑Sonoma, Inc. Stock Fund within the company’s 401(k) plan.

Williams-Sonoma (WSM) CEO Laura Alber sells 20,000 shares under 10b5-1 plan

Q: How many WSM shares does Laura Alber hold after the reported sales?

After the sales, Laura Alber directly held 786,537 shares. The filing also shows 33,799 additional shares held indirectly in the Williams‑Sonoma Stock Fund under the company 401(k) plan, based on a statement dated March 16, 2026.

Q: What indirect WSM holdings does Laura Alber report in the Form 4?

The filing lists 33,799 WSM shares held indirectly. A footnote clarifies these shares are in the Williams‑Sonoma, Inc. Stock Fund under the company’s 401(k) Plan, based on an account statement dated March 16, 2026.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Williams-Sonoma, Inc. President & CEO Laura Alber reported open-market sales of 20,000 shares of Common Stock on March 16, 2026 in multiple transactions. Reported per-share prices ranged from about $181.66 to $185.54, executed under a Rule 10b5-1 trading plan adopted on October 2, 2025.

Following these sales, she held 786,537 shares directly and 33,799 shares indirectly through the Williams‑Sonoma, Inc. Stock Fund in the company’s 401(k) plan as of March 16, 2026.

Insider Trade Summary 10b5-1

Net Seller: 20,000 shares ($3,660,837)

Net Sell 6 txns

Insider ALBER LAURA

Role PRESIDENT & CEO

Sold 20,000 shs ($3.66M)

Type	Security	Shares	Price	Value
Sale	Common Stock	5,162	$181.66	$938K
Sale	Common Stock	7,926	$182.61	$1.45M
Sale	Common Stock	1,799	$183.70	$330K
Sale	Common Stock	3,822	$184.65	$706K
Sale	Common Stock	1,291	$185.54	$240K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 801,375 shares (Direct); Common Stock — 33,799 shares (Indirect, By Managed Account)

Footnotes (1)

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $181.15 to $182.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $182.15 to $183.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $183.15 to $184.09. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $184.16 to $185.15. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $185.18 to $186.00. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated March 16, 2026.

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Form 4 Insider Transactions: What Each Field Means →

03/18/2026 - 06:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

ALBER LAURA

(Last)

(First)

(Middle)

3250 VAN NESS AVENUE

(Street)

SAN FRANCISCO

CALIFORNIA

94109

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	PRESIDENT & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	03/16/2026		S		5,162⁽¹⁾	D	$181.66⁽²⁾	801,375	D
Common Stock	03/16/2026		S		7,926⁽¹⁾	D	$182.61⁽³⁾	793,449	D
Common Stock	03/16/2026		S		1,799⁽¹⁾	D	$183.7⁽⁴⁾	791,650	D
Common Stock	03/16/2026		S		3,822⁽¹⁾	D	$184.65⁽⁵⁾	787,828	D
Common Stock	03/16/2026		S		1,291⁽¹⁾	D	$185.54⁽⁶⁾	786,537	D
Common Stock								33,799	I	By Managed Account⁽⁷⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $181.15 to $182.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $182.15 to $183.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $183.15 to $184.09. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $184.16 to $185.15. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $185.18 to $186.00. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

7. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated March 16, 2026.

	/s/ David R. King, Attorney-in-Fact for Laura Alber	03/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did WILLIAMS SONOMA INC (WSM) report for Laura Alber?

Laura Alber reported selling 20,000 Williams-Sonoma shares. The Form 4 shows multiple open-market sales of Common Stock on March 16, 2026, totaling 20,000 shares, executed across several price ranges as part of a pre-established Rule 10b5-1 trading plan.

At what prices did Laura Alber sell WSM shares in this Form 4 filing?

The reported sales occurred between roughly $181.66 and $185.54 per share. Individual line items show weighted-average prices, with detailed ranges from about $181.15 up to $186.00 across several transactions on March 16, 2026.

How many WSM shares does Laura Alber hold after the reported sales?

After the sales, Laura Alber directly held 786,537 shares. The filing also shows 33,799 additional shares held indirectly in the Williams‑Sonoma Stock Fund under the company 401(k) plan, based on a statement dated March 16, 2026.

What indirect WSM holdings does Laura Alber report in the Form 4?

The filing lists 33,799 WSM shares held indirectly. A footnote clarifies these shares are in the Williams‑Sonoma, Inc. Stock Fund under the company’s 401(k) Plan, based on an account statement dated March 16, 2026.