XCel Brands: Jeffrey Sanford Link reports 8% stake

The report attributes sole voting and disposition power to Link’s individual-account shares and shared power to shares held in joint accounts with his wife.

Rhea-AI Filing Summary

For XCel Brands, Inc. common stock, Jeffrey Sanford Link reported beneficial ownership of 552,758 shares, or 8.0% of the class. The percentage is based on 6,908,839 shares outstanding as of October 19, 2026. Link held 402,758 shares in an account in his name only and 150,000 shares in joint accounts with his wife.

Key Figures

Beneficially owned shares: 552,758 shares Percent of class: 8.0% Shares outstanding: 6,908,839 shares +2 more

5 metrics

Beneficially owned shares 552,758 shares Jeffrey Sanford Link's reported ownership

Percent of class 8.0% Based on shares outstanding as of October 19, 2026

Shares outstanding 6,908,839 shares As of October 19, 2026

Shares under sole voting and dispositive power 402,758 shares Jeffrey Sanford Link

Shares under shared voting and dispositive power 150,000 shares Held by Jeffrey Sanford Link and his wife in joint accounts

Key Terms

beneficially owned, Sole power to vote, Shared power to dispose

3 terms

beneficially owned financial

"Amount beneficially owned"

Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.

Sole power to vote technical

"Sole power to vote or to direct the vote"

Shared power to dispose technical

"Shared power to dispose or to direct the disposition"

FAQ

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How many XELB shares did Jeffrey Sanford Link report owning?

Jeffrey Sanford Link reported beneficial ownership of 552,758 shares of XCel Brands, Inc. common stock, or 8.0% of the class. The percentage was based on 6,908,839 shares outstanding as of October 19, 2026; 402,758 shares were in his individual account and 150,000 were held in joint accounts with his wife.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/22/2026 - 08:03 PM EDT Accepted by SEC EDGAR 10/22/2026 - 08:03 PM EDT Learn about SEC filing dates

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

Xcel Brands, Inc.

(Name of Issuer)

Common Stock, par value $0.001 per share

(Title of Class of Securities)

98400M200

(CUSIP Number)

10/16/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 98400M200

1

Names of Reporting Persons

Jeffrey Sanford Link

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 402,758.00
6	Shared Voting Power 150,000.00
7	Sole Dispositive Power 402,758.00
8	Shared Dispositive Power 150,000.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

552,758.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

8.0 %

12

Type of Reporting Person (See Instructions)

IN

Comment for Type of Reporting Person: As more fully described in Item 4 of this Statement on Schedule 13G (this "Schedule 13G"), the percentage is based on 6,908,839 shares of par value $0.001 per share, of the issuer (the "Common Stock") outstanding as of October 19, 2026, as disclosed in the issuer's Preliminary Proxy Statement on Schedule 14A, filed with the U.S. Securities and Exchange Commission on October 16, 2026 (the ''Proxy Statement'').

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Xcel Brands, Inc.
(b)	Address of issuer's principal executive offices: 550 Seventh Avenue, 11th Floor, New York, NY 10018
Item 2.
(a)	Name of person filing: Jeffrey Sanford Link ("Mr. Link").
(b)	Address or principal business office or, if none, residence: 444 Arthur Terrace, Paramus, New Jersey 07652.
(c)	Citizenship: Mr. Link is a citizen of the United States.
(d)	Title of class of securities: Common Stock, par value $0.001 per share
(e)	CUSIP Number(s): 98400M200
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: The information required by this item with respect to Mr. Link is set forth in Rows 5 through 9 and 11 of the cover page to this Schedule 13G and is incorporated herein by reference for Mr. Link. The ownership percentages reported are based on 6,908,839 shares of Common Stock outstanding as of October 19, 2026, as disclosed in the Proxy Statement. 150,000 shares of Common Stock are held by Mr. Link and his wife in joint accounts. 402,758 shares of Common Stock are held in an account under the name of Mr. Link only. Mr. Link has the power to dispose of and the power to vote the shares of Common Stock held by him.
(b)	Percent of class: 8.0 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 402,758.00
	(ii) Shared power to vote or to direct the vote: 150,000.00
	(iii) Sole power to dispose or to direct the disposition of: 402,758.00
	(iv) Shared power to dispose or to direct the disposition of: 150,000.00
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Jeffrey Sanford Link

Signature:	/s/ Jeffrey Sanford Link
Name/Title:	Jeffrey Sanford Link
Date:	10/22/2026