Xcel Brands Announces Expansion of Mesa Mia by Jenny Martinez Into Consumer Food Products for Grocery Retail
Xcel Brands (XELB) announced plans to expand Mesa Mia by Jenny Martinez into consumer food products for nationwide supermarket and grocery distribution.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Xcel Brands (XELB) announced plans to expand Mesa Mia by Jenny Martinez into consumer food products for nationwide supermarket and grocery distribution.
The brand was created in partnership with chef and content creator Jenny Martinez. Initial categories are expected to include salsas, cremas, queso, refrigerated and frozen meals, and sweet and savory desserts. Products will draw inspiration from Martinez’s family recipes from Jalisco, Mexico. The announcement describes a planned expansion, rather than a completed grocery rollout.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate point. Forward-looking: it has not happened yet and may not happen.Planned Mesa Mia expansion would add consumer food products for nationwide supermarket and grocery distribution.
Negative
- None.
Key Figures
- Hispanic food category
- $25 billion
- Product category size stated in the article
- Category growth rate
- Twice the rate
- Hispanic food category compared with current grocery product
- Jenny Martinez audience
- More than 5.3 million followers
- Audience cited in support of the planned Mesa Mia expansion
Key Terms
consumer-packaged goods technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
NEW YORK, Oct. 13, 2026 (GLOBE NEWSWIRE) -- Xcel Brands, Inc a media and consumer products company with expertise in livestream shopping and social commerce, today announced plans to expand Mesa Mia by Jenny Martinez into the consumer-packaged goods (CPG) food category, bringing the brand’s authentic Mexican culinary heritage to supermarkets and grocery retailers nationwide.
The expansion represents a natural evolution for Mesa Mia, which was created in partnership with Mexican-American chef, content creator and entrepreneur Jenny Martinez. Known for sharing the traditional recipes and cooking techniques passed down through her family from Jalisco, Mexico, Martinez has built a community of more than 5.3 million followers who turn to her for approachable and authentic Mexican cooking.
“My love of cooking started with my mom and the recipes she brought with her from Chapala, Mexico.” Said chef Jenny Martinez. “Those authentic flavors and ingredients have always been at the heart of my kitchen, and now I'm so excited to share them with families everywhere.”
The Hispanic food aisle represents an approximately
“Jenny Martinez cooks for 5.3 million people every week using recipes that came directly from her family in Jalisco,” said Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands. “Despite the size and growth of the Hispanic food category, there is no national brand built around authentic heritage recipes with a trusted author behind them. We believe Mesa Mia can be that brand. Jenny brings authenticity, storytelling and a powerful connection with consumers that gives Mesa Mia the potential to stand apart in the grocery aisle.”
The planned expansion will bring the flavors and recipes at the heart of Mesa Mia into a broad portfolio of consumer food products designed for supermarket and grocery distribution. Initial product categories are expected to include salsas, cremas, queso, refrigerated and frozen meals, also sweet & savory desserts. Each product will draw inspiration from Martinez’s family recipes and culinary heritage, with the goal of making authentic Mexican flavors more accessible to consumers while maintaining the quality, authenticity and sense of tradition that define the Mesa Mia brand.
About Xcel Brands
Xcel Brands, Inc. (NASDAQ: XELB) is a media and consumer products company engaged in the design, licensing, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods, pet products and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded in 2011 with a vision to reimagine shopping, entertainment, and social media as social commerce. Xcel is an industry leader in developing influencer led brands and owns the Halston and C. Wonder brands, as well as the co-branded influencer led brands Tower Hill by Christie Brinkley, Trust. Respect. Love by Cesar Millan, GemmaMade by Gemma Stafford and OFF/DUTY by Coco Rocha brand and holds a long-term license agreement in Mesa Mia by Jenny Martinez. Xcel also owns and manages the Longaberger by Shannon Doherty brand through its controlling interest in Longaberger Licensing, LLC. Xcel is pioneering a modern consumer products sales strategy which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retailers, and e-commerce channels to be everywhere its customers’ shop. The company’s previously owned and current brands have generated more than
For further information please contact:
Xcel Brands
media@xcelbrands.com
About Jenny Martinez
Jenny Martinez is well-known across social media platforms for sharing her authentic Mexican family recipes to the delight of millions of fans on TikTok and Instagram. Jenny was born in Mexico and moved to Los Angeles at age four, yet she has never lost touch with her Mexican heritage. The traditional recipes she shares with her followers have been passed down for generations in her family. Although she later mastered her culinary arts on her own, Jenny started by learning most of her mother’s recipes at the age of thirteen. Jenny considers a well-fed family the key to a happy family and believes that dinner should be celebrated every day. Food brings people together, and Jenny’s videos and recipes convey the spirit of family and community. She lives with her family in Los Angeles, California. Jenny’s first cookbook My Mexican Mesa, Y Listo! (Simon & Schuster) debuted in Spring 2024 featuring 100 recipes ranging from breakfast, appetizers & entrees to desserts, and even cocktails! Providing family-style recipes for every occasion & beautifully photographed to capture the authentic spirit of the cuisine, the cookbook is a must-have for home cooks looking for their next delicious meal. In 2024, Jenny launched her own line of cookware and dinnerware/tabletop at over 600 department stores nationally, as well as a spice line sold in grocery stores and online.
Jenny is represented by John Frierson at The Bureau New York City. Her attorney is Phil Daniels at Ginsburg Daniels Kallis LLP.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What is Xcel Brands planning for Mesa Mia by Jenny Martinez?
Xcel Brands plans to expand Mesa Mia into consumer food products for supermarkets and grocery retailers nationwide. Initial categories are expected to include salsas, cremas, queso, refrigerated and frozen meals, and sweet and savory desserts inspired by Martinez’s family recipes.