Holder plans 30,000-share Rule 144 stock sale

A holder has filed a Form 144 notice for the planned sale of 30,000 shares of common stock on the NYSE through Morgan Stanley Smith Barney LLC.

Accepted by SEC EDGAR 01/15/2026 - 04:07 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

A holder has filed a Form 144 notice for the planned sale of 30,000 shares of common stock on the NYSE through Morgan Stanley Smith Barney LLC. The shares have an indicated aggregate market value of $868,848 and are part of a class with 61,491,989 shares outstanding.

The shares to be sold were acquired on the same day as the planned sale through a stock option exercise, paid for in cash. The filing is made under Rule 144, which governs resales of restricted and certain control securities.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares are covered by this Form 144 filing for YELP?

The Form 144 notice covers the planned sale of 30,000 shares of common stock.

What is the approximate market value of the YELP shares to be sold?

The 30,000 common shares are shown with an aggregate market value of $868,848.

On which exchange are these YELP shares planned to be sold?

The common shares covered by this Form 144 are planned to be sold on the NYSE.

How and when were the YELP shares being sold under Form 144 acquired?

The 30,000 shares were acquired on 01/15/2026 through a stock option exercise paid in cash on the same date.

How many YELP shares of this class are outstanding according to the filing?

The filing reports 61,491,989 shares of this class of common stock outstanding.

Which broker is handling the planned YELP share sale under Form 144?

The planned sale is to be handled by Morgan Stanley Smith Barney LLC Executive Financial Services.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001541476
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	30000	868848.00	61491989	01/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/15/2026	Stock Option Exercise	ISSUER			30000	01/15/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	01/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/19/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jeremy Stoppelman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)