Yelp Inc. (NYSE: YELP) COO sells 4,500 shares in 10b5-1 plan

Rhea-AI Filing Summary

Yelp Inc. Chief Operating Officer Joseph R. Nachman sold 4,500 shares of common stock on August 3, 2026 at $26.91 per share in an open market or private transaction. The sale was made under a Rule 10b5-1 trading plan adopted on February 19, 2026, and he now directly holds 261,326 shares.

Insider Trade Summary 10b5-1

Net Seller: 4,500 shares

Net Sell 1 txn

Insider Nachman Joseph R

Role Chief Operating Officer

Sold 4,500 shs ($121K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	4,500	$26.91	$121K

Holdings After Transaction: Common Stock — 261,326 shares (Direct)

Footnotes (1)

1. F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Key Figures

Shares sold: 4,500 shares Sale price: $26.91 per share Shares held after transaction: 261,326 shares +1 more

4 metrics

Shares sold 4,500 shares Common stock sold on August 3, 2026

Sale price $26.91 per share Price for the 4,500 common shares sold

Shares held after transaction 261,326 shares Direct holdings following the August 3, 2026 sale

10b5-1 plan adoption date February 19, 2026 Date Joseph R. Nachman adopted the trading plan

Key Terms

Rule 10b5-1 trading plan, open market or private transaction, Common Stock

3 terms

Rule 10b5-1 trading plan regulatory

"Shares were sold pursuant to a duly adopted 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open market or private transaction financial

"Sale in open market or private transaction"

Common Stock financial

"security_title: Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/05/2026 - 04:11 PM Accepted by SEC EDGAR 08/05/2026 - 04:11 PM Learn about SEC filing dates

FAQ

What insider transaction did YELP Chief Operating Officer Joseph R. Nachman report?

Joseph R. Nachman reported selling 4,500 shares of Yelp common stock. The sale occurred on August 3, 2026 at a price of $26.91 per share in an open market or private transaction, according to the Form 4 filing.

How many YELP shares does Joseph R. Nachman hold after this Form 4 sale?

After the reported sale, Joseph R. Nachman directly holds 261,326 shares of Yelp common stock. This post-transaction holding reflects the remaining shares he owns following the disposition of 4,500 shares on August 3, 2026.

Was Joseph R. Nachman’s YELP stock sale under a Rule 10b5-1 trading plan?

Yes. The Form 4 states the 4,500-share sale was made under a Rule 10b5-1 trading plan. A footnote explains the trading plan was duly adopted by Joseph R. Nachman on February 19, 2026 before the August 3, 2026 transaction.

What was the sale price of YELP shares in Joseph R. Nachman’s reported transaction?

The reported sale price was $26.91 per share for the 4,500 shares of Yelp common stock. The transaction is characterized as a sale in an open market or private transaction, with the price disclosed on a per-share basis.

What role does Joseph R. Nachman hold at YELP in this insider filing?

Joseph R. Nachman is identified as Yelp’s Chief Operating Officer in the Form 4. He is reported as an officer of the company, not a director or 10% owner, in connection with the disclosed stock sale transaction.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Nachman Joseph R

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/03/2026		S		4,500(1)	D	$26.91	261,326	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	08/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)