Yelp people chief Carmen Amara sells 500 shares

Yelp’s Chief People Officer sold 500 shares under a pre-arranged Rule 10b5-1 trading plan and retained over 100,000 shares afterward.

Rhea-AI Filing Summary

YELP INC (YELP) reported that its Chief People Officer, Carmen Amara, sold 500 shares of common stock on September 1, 2026 at a price of $22.14 per share. The sale was made pursuant to a duly adopted Rule 10b5-1 trading plan that Amara adopted on February 19, 2026, and Amara continued to hold 100,536 shares directly after the transaction.

Insider Trade Summary 10b5-1

Net Seller: 500 shares

Net Sell 1 txn

Insider Amara Carmen

Role Chief People Officer

Sold 500 shs ($11K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	500	$22.14	$11K

Holdings After Transaction: Common Stock — 100,536 shares (Direct)

Footnotes (1)

1. F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Key Figures

Shares sold: 500 shares Sale price per share: $22.14 per share Total sale value: $11,070 +2 more

5 metrics

Shares sold 500 shares Sale of Yelp common stock on September 1, 2026 by Chief People Officer

Sale price per share $22.14 per share Price for the 500 shares of Yelp common stock sold on September 1, 2026

Total sale value $11,070 500 shares sold at $22.14 per share

Shares held after transaction 100,536 shares Direct holdings of Yelp common stock by Carmen Amara following the sale

10b5-1 plan adoption date February 19, 2026 Date Carmen Amara adopted the Rule 10b5-1 trading plan used for this sale

Key Terms

Rule 10b5-1 trading plan, Form 4, common stock

3 terms

Rule 10b5-1 trading plan regulatory

"Shares were sold pursuant to a duly adopted 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Form 4 regulatory

"according to the Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

common stock financial

"sold 500 shares of common stock on September 1, 2026"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

What insider transaction did YELP report for Chief People Officer Carmen Amara?

Yelp reported that Chief People Officer Carmen Amara sold 500 shares of common stock on September 1, 2026 at $22.14 per share, leaving her with 100,536 shares held directly after the sale.

Was the September 1, 2026 YELP insider sale made under a Rule 10b5-1 plan?

Yes. The 500-share sale by Yelp Chief People Officer Carmen Amara on September 1, 2026 was made pursuant to a duly adopted Rule 10b5-1 trading plan that she adopted on February 19, 2026.

How many YELP shares did the insider sell and at what price?

Chief People Officer Carmen Amara sold 500 shares of Yelp common stock at a price of $22.14 per share on September 1, 2026, according to the Form 4 filing.

How many YELP shares does the insider hold after this transaction?

After the 500-share sale on September 1, 2026, Chief People Officer Carmen Amara directly holds 100,536 shares of Yelp common stock, as reported in the Form 4.

What is the approximate value of the YELP shares sold by the insider?

Based on the reported price of $22.14 per share for 500 shares, the sale proceeds total approximately $11,070, reflecting the value of the common stock sold on September 1, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 09/03/2026 - 04:31 PM Accepted by SEC EDGAR 09/03/2026 - 04:24 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Amara Carmen

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/01/2026		S		500(1)	D	$22.14	100,536	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	09/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)