Yelp (NYSE: YELP) insider plans Rule 144 sale of 1,200 restricted shares

Rhea-AI Filing Summary

Yelp insider plans small sale of restricted stock under Rule 144. A holder of Yelp common shares filed a notice to sell 1,200 shares of common stock through Morgan Stanley Smith Barney LLC, with an aggregate market value of $34,344.00. The shares are part of a much larger base of 61,491,989 Yelp common shares outstanding and were originally acquired as restricted stock from the issuer on 02/20/2023.

Over the prior three months, the same seller, Craig Saldanha, reported three separate sales of 1,200 Yelp common shares each, on 09/02/2025, 10/01/2025, and 11/03/2025, with gross proceeds of $37,404.00, $37,116.00, and $39,576.00, respectively. The filing also includes a representation that the seller is not aware of any undisclosed material adverse information about Yelp’s current or prospective operations.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1200	34344.00	61491989	12/01/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/20/2023	Restricted Stock	Issuer			1200	02/20/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	11/03/2025	1200	39576.00
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	10/01/2025	1200	37116.00
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	09/02/2025	1200	37404.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Yelp (YELP) insider Craig Saldanha disclose in this Form 144?

The notice states that Craig Saldanha plans to sell 1,200 shares of Yelp common stock, originally acquired as restricted stock from the issuer on 02/20/2023, under Rule 144.

How many Yelp (YELP) shares are covered by the new proposed sale and what is their market value?

The proposed sale covers 1,200 Yelp common shares with an aggregate market value of $34,344.00, to be sold through Morgan Stanley Smith Barney LLC.

How many Yelp (YELP) shares are outstanding according to this notice?

The filing reports that 61,491,989 shares of Yelp common stock were outstanding, providing context for the relatively small size of the 1,200-share sale.

What recent Yelp (YELP) stock sales has Craig Saldanha reported in the last three months?

Over the past three months, Craig Saldanha reported three sales of Yelp common stock: 1,200 shares on 09/02/2025 for $37,404.00, 1,200 shares on 10/01/2025 for $37,116.00, and 1,200 shares on 11/03/2025 for $39,576.00.

Which broker is handling the planned Yelp (YELP) Form 144 sale?

The filing lists Morgan Stanley Smith Barney LLC Executive Financial Services, at 1 New York Plaza, 8th Floor, New York, NY 10004, as the broker for the planned 1,200-share sale.

What representation does the seller make about information on Yelp (YELP)?

By signing the notice, the seller represents that they do not know any material adverse information about Yelp’s current or prospective operations that has not been publicly disclosed.