Stoppelman Trust Plans Sale of 30,000 Yelp Shares

Yelp insider trust plans another stock sale after recent disposals.

Accepted by SEC EDGAR 01/23/2026 - 04:05 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Yelp insider trust plans another stock sale after recent disposals. A Form 144 notice shows the JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 intends to sell 30,000 shares of Yelp common stock through Morgan Stanley Smith Barney LLC on the NYSE, with an aggregate market value of 862,299.00. The shares are to be sold around 01/23/2026 and were acquired the same day via a stock option exercise paid in cash.

Over the prior three months, the same trust has already sold five separate 30,000‑share blocks of Yelp common stock, each on the NYSE, with gross proceeds of 878,643.00 on 01/22/2026, 849,099.00 on 01/21/2026, 842,139.00 on 01/20/2026, 854,544.00 on 01/16/2026, and 868,848.00 on 01/15/2026.

Insights

Insider transactions analyst

Trust linked to Yelp leadership reports recurring 30,000‑share sales.

The filing shows the JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 planning to sell 30,000 Yelp common shares via Morgan Stanley Smith Barney LLC, with an indicated aggregate market value of 862,299.00. These shares come from a same‑day stock option exercise paid in cash, a common way for insiders or related entities to convert options into tradable stock.

In addition, the trust has reported five recent sales of 30,000 shares each during the past three months, with gross proceeds ranging from 842,139.00 to 878,643.00 between 01/15/2026 and 01/22/2026. The pattern indicates ongoing liquidity activity by the trust, but the filing does not provide any commentary on motivations or future plans beyond these disclosed transactions.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who is selling Yelp (YELP) shares in this Form 144 filing?

The seller is the JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010, which is identified as the person for whose account the Yelp common stock is to be sold.

How many Yelp (YELP) shares are planned to be sold and through which broker?

The notice covers a planned sale of 30,000 shares of Yelp common stock through Morgan Stanley Smith Barney LLC Executive Financial Services, with trading on the NYSE.

What is the aggregate market value of the Yelp shares covered by this Form 144?

The filing lists an aggregate market value of 862,299.00 for the 30,000 Yelp common shares to be sold.

How and when were the Yelp (YELP) shares in this notice acquired?

The 30,000 Yelp common shares were acquired on 01/23/2026 via a stock option exercise from the issuer, with the purchase price paid in cash on the same date.

What prior Yelp share sales by this trust are disclosed in the past three months?

The trust sold 30,000 Yelp common shares on each of 01/22/2026, 01/21/2026, 01/20/2026, 01/16/2026, and 01/15/2026, with gross proceeds of 878,643.00, 849,099.00, 842,139.00, 854,544.00, and 868,848.00, respectively.

On which exchange will the Yelp (YELP) shares in this Form 144 be sold?

The Form 144 specifies that the 30,000 Yelp common shares are to be sold on the New York Stock Exchange (NYSE).

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001541476
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	30000	862299.00	61491989	01/23/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/23/2026	Stock Option Exercise	ISSUER			30000	01/23/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/22/2026	30000	878643.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/21/2026	30000	849099.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/20/2026	30000	842139.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/16/2026	30000	854544.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/15/2026	30000	868848.00

144: Remarks and Signature

Remarks
Date of Notice	01/23/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/19/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jeremy Stoppelman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)