Yelp Insider's Regular Stock Sales Continue: What Investors Should Know

Rhea-AI Filing Summary

Form 144 Notice of Proposed Sale filed for Yelp (NYSE: YELP) indicates insider Craig Saldanha plans to sell 1,000 shares of common stock with an aggregate market value of $34,340. The proposed sale is scheduled for June 23, 2025, through Morgan Stanley Smith Barney LLC.

The securities were originally acquired as Restricted Stock from the issuer on February 20, 2023. The filing reveals a pattern of regular sales by the same insider over the past three months:

• May 23, 2025: 1,000 shares sold for $37,530
• April 23, 2025: 1,000 shares sold for $34,450
• March 24, 2025: 1,000 shares sold for $36,340

Total outstanding shares reported: 63,842,428. This planned sale represents a continuation of the insider's regular monthly selling pattern, suggesting a predetermined trading schedule possibly under Rule 10b5-1.

Positive

• None.

Negative

• Insider Craig Saldanha has established a pattern of consistent monthly sales, disposing of 4,000 shares over 4 months worth approximately $142,660, indicating ongoing selling pressure from management

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1000	34340.00	63842428	06/23/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/20/2023	Restricted Stock	ISSUER			1000	02/20/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	05/23/2025	1000	37530.00
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	04/23/2025	1000	34450.00
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	03/24/2025	1000	36340.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many YELP shares are being sold according to the Form 144 filing from June 2023?

According to the Form 144 filing, 1,000 shares of YELP common stock are proposed to be sold through Morgan Stanley Smith Barney LLC, with an aggregate market value of $34,340.00.

What is the trading history of YELP insider Craig Saldanha in the past 3 months?

Craig Saldanha has made consistent monthly sales of YELP shares: 1,000 shares for $37,530 on May 23, 2025, 1,000 shares for $34,450 on April 23, 2025, and 1,000 shares for $36,340 on March 24, 2025.

When did the YELP insider acquire the shares being sold in this Form 144?

The shares were acquired on February 20, 2023 as Restricted Stock directly from the issuer (YELP Inc.).

What is the total number of YELP shares outstanding according to the Form 144?

According to the Form 144 filing, YELP has 63,842,428 shares outstanding.

Which broker is handling the YELP share sale according to the Form 144?

The sale is being handled by Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York NY 10004.