Stoppelman trust plans 30,000-share Yelp sale

Yelp insider associated trust files notice to sell shares.

Accepted by SEC EDGAR 01/29/2026 - 04:01 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Yelp insider associated trust files notice to sell shares. A trust named JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 filed a Form 144 indicating an intent to sell 30,000 shares of Yelp common stock through Morgan Stanley Smith Barney LLC on or about 01/29/2026, with an aggregate market value of $820,389.00. Shares outstanding were 61,491,989 common shares at the time referenced.

The 30,000 shares were acquired on 01/29/2026 via a stock option exercise from the issuer, paid in cash. The filing also lists several prior sales over the past three months, each for 30,000 common shares by the same trust, at various gross proceeds amounts.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Yelp (YELP) shares are planned to be sold in this Form 144?

The filing shows an intended sale of 30,000 shares of Yelp common stock. These shares have an aggregate market value of $820,389.00 and are to be sold through Morgan Stanley Smith Barney LLC on or about 01/29/2026.

Who is the selling security holder in this Yelp (YELP) Form 144 filing?

The selling holder is identified as JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010. This revocable trust, listed with a San Francisco address, is the account for which the 30,000 Yelp common shares are to be sold under Rule 144.

How were the 30,000 Yelp (YELP) shares in this Form 144 acquired?

The 30,000 Yelp common shares were acquired on 01/29/2026 through a stock option exercise from the issuer. The filing states that the nature of payment was cash, meaning the option exercise price was settled in cash at that time.

What recent Yelp (YELP) share sales does the Form 144 disclose for the trust?

The document lists multiple prior sales over the past three months by the same trust. Each disclosed transaction involved 30,000 Yelp common shares sold on dates in January 2026, with individual gross proceeds amounts such as $831,750.00 and $878,643.00.

Which broker is handling the planned Yelp (YELP) share sale in this Form 144?

The planned sale will be handled by Morgan Stanley Smith Barney LLC Executive Financial Services. The broker’s address is listed as 1 New York Plaza, 8th Floor, New York, NY 10004, and the intended sale is to take place on the NYSE.

How many Yelp (YELP) shares were outstanding when this Form 144 was prepared?

The filing states that 61,491,989 shares of Yelp common stock were outstanding. This figure provides context for the 30,000-share sale notice, indicating the size of the planned sale relative to the total shares then outstanding.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001541476
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	30000	820389.00	61491989	01/29/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/29/2026	Stock Option Exercise	ISSUER			30000	01/29/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/28/2026	30000	831750.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/27/2026	30000	821835.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/26/2026	30000	853650.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/23/2026	30000	862299.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/22/2026	30000	878643.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/21/2026	30000	849099.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/20/2026	30000	842139.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/16/2026	30000	854544.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/15/2026	30000	868848.00

144: Remarks and Signature

Remarks
Date of Notice	01/29/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/19/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jeremy Stoppelman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)