David Schwarzbach sells 13,500 YELP shares

David Schwarzbach reported a sale of 13,500 shares of Common stock.

Accepted by SEC EDGAR 03/12/2026 - 04:30 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

David Schwarzbach reported a sale of 13,500 shares of Common stock. The sale occurred on 12/16/2025 for $410,521.50, through Morgan Stanley Smith Barney LLC. The filing lists the security as Common and identifies the broker and sale date.

Insights

Equity Capital Markets Analyst

Insider sale of 13,500 shares totaling $410,521.50.

The filing documents a reported disposition of 13,500 shares on 12/16/2025 with proceeds of $410,521.50. The broker listed is Morgan Stanley Smith Barney LLC.

As a single transaction of modest scale relative to typical public floats, the sale is a routine insider disposition; subsequent filings would show any larger pattern.

Compliance & Reporting Specialist

Form 144 disclosure records an executed sale via a broker.

The form identifies the seller, transaction date, number of shares, and gross proceeds. The entry aligns with standard Section 144 reporting mechanics for restricted/performance stock dispositions.

Filing completeness appears limited to transaction facts; additional documentation (e.g., Form 4) could provide post-transaction holdings if required.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001349334
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	DAVID SCHWARZBACH
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	10000	250000.00	59517013	03/12/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/15/2023	Performance and Restricted Stock	ISSUER			10000	03/15/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
DAVID SCHWARZBACH 350 Mission Street, 10th Floor San Francisco CA 94105	Common	12/16/2025	13500	410521.50

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock and Performance Shares during the period of 03/15/2023 through 02/20/2026.
Date of Notice	03/12/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/14/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ David Alan Schwarzbach
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)