Yelp insider plans sale of 1,200 shares

Yelp insider Craig Saldanha filed a notice of proposed sale of common stock under Rule 144.

Accepted by SEC EDGAR 02/02/2026 - 04:05 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Yelp insider Craig Saldanha filed a notice of proposed sale of common stock under Rule 144. The filing covers up to 1,200 common shares to be sold through Morgan Stanley Smith Barney LLC, with an aggregate market value of 32880.00, on or about 02/02/2026 on the NYSE.

The shares were originally acquired as restricted stock from the issuer on 02/20/2023. Shares outstanding were 61,491,989 common shares at the time referenced. Over the past three months, Saldanha has sold three blocks of 1,200 common shares each, with disclosed gross proceeds for each transaction.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Yelp (YELP) Form 144 filed by Craig Saldanha disclose?

The Form 144 shows Craig Saldanha plans to sell up to 1,200 Yelp common shares. The planned sale has an aggregate market value of 32880.00, to be executed through Morgan Stanley Smith Barney LLC on or about 02/02/2026 on the NYSE.

How many Yelp (YELP) shares is Craig Saldanha planning to sell?

Craig Saldanha plans to sell up to 1,200 shares of Yelp common stock. These shares are to be sold through Morgan Stanley Smith Barney LLC, with the filing listing an aggregate market value of 32880.00 for the proposed transaction.

When and how did Craig Saldanha acquire the Yelp (YELP) shares being sold?

The 1,200 Yelp common shares were acquired on 02/20/2023 as restricted stock from the issuer. The filing indicates the nature of the acquisition as “Restricted Stock,” with the date of payment matching the acquisition date and no special payment terms disclosed.

What prior Yelp (YELP) stock sales by Craig Saldanha are reported in the Form 144?

The notice lists three prior sales of 1,200 Yelp common shares each over three months. These occurred on 11/03/2025, 12/01/2025, and 01/02/2026, with gross proceeds of 39576.00, 34344.00, and 36516.00, respectively, for each transaction.

How many Yelp (YELP) shares were outstanding when the Form 144 sale was planned?

The filing reports 61,491,989 Yelp common shares outstanding. This figure provides context for the planned sale of 1,200 shares under Rule 144, helping investors understand the relative size of the proposed transaction compared to total common shares.

Which broker is handling Craig Saldanha’s planned Yelp (YELP) share sale?

The planned sale will be handled by Morgan Stanley Smith Barney LLC Executive Financial Services. The broker’s listed address is 1 New York Plaza, 8th Floor, New York, NY 10004, and the transaction is expected to take place on the NYSE around 02/02/2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001918455
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	CRAIG SALDANHA
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1200	32880.00	61491989	02/02/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/20/2023	Restricted Stock	ISSUER			1200	02/20/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	12/01/2025	1200	34344.00
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	11/03/2025	1200	39576.00
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/02/2026	1200	36516.00

144: Remarks and Signature

Remarks
Date of Notice	02/02/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/14/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Craig Saldanha
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)