Planned sale: Yelp (NYSE: YELP) CFO trades 7,500 shares

Rhea-AI Filing Summary

Yelp Inc. Chief Financial Officer David A. Schwarzbach reported an open-market sale of 7,500 shares of common stock at $25.00 per share. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 14, 2025. After this sale, he continues to hold 216,800 shares directly.

Insider Trade Summary 10b5-1

Net Seller: 7,500 shares ($187,500)

Net Sell 1 txn

Insider Schwarzbach David A

Role Chief Financial Officer

Sold 7,500 shs ($188K)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,500	$25.00	$188K

Holdings After Transaction: Common Stock — 216,800 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 03/25/2026 - 04:37 PM Learn about SEC filing dates

FAQ

What insider transaction did Yelp (YELP) disclose for its CFO?

Yelp disclosed that CFO David A. Schwarzbach sold 7,500 shares of common stock at $25.00 per share. The filing shows this as an open-market sale and reports that he now directly owns 216,800 Yelp shares following the transaction.

Was the Yelp (YELP) CFO’s share sale part of a trading plan?

Yes. The CFO’s 7,500-share sale was executed under a duly adopted Rule 10b5-1 trading plan. The plan was adopted on August 14, 2025, indicating the transaction timing was pre-arranged rather than an ad hoc market decision.

How many Yelp (YELP) shares does the CFO hold after the reported sale?

After selling 7,500 shares, CFO David A. Schwarzbach is reported to hold 216,800 Yelp common shares directly. This post-transaction balance is disclosed in the Form 4 and provides context for the size of the sale relative to his remaining stake.

At what price did the Yelp (YELP) CFO sell his shares?

The Form 4 states that the 7,500 Yelp common shares were sold at a price of $25.00 per share. This reflects the per-share transaction price for the open-market sale reported in the filing for Chief Financial Officer David A. Schwarzbach.

Who is the insider involved in the latest Yelp (YELP) Form 4 filing?

The insider is David A. Schwarzbach, Chief Financial Officer of Yelp Inc. He reported an open-market sale of 7,500 common shares at $25.00 per share and now directly owns 216,800 shares after completing this pre-planned transaction.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Schwarzbach David A

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/23/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/23/2026		S		7,500(1)	D	$25	216,800	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 14, 2025.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	03/25/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)