Yelp (YELP) Chief People Officer sells 1,000 shares in Rule 10b5-1 trade

Rhea-AI Filing Summary

Yelp Inc.'s Chief People Officer, Carmen Amara, reported an open-market sale of company stock. On June 5, 2026, she sold 1,000 shares of Yelp common stock at $24.00 per share. After this transaction, she directly owned 130,724 shares of Yelp common stock. According to the filing, the sale was made under a duly adopted Rule 10b5-1 trading plan, which was adopted on February 19, 2026, indicating the trade was pre-planned rather than opportunistic.

Insights

Equity compensation and insider-trading analyst

Small, pre-planned sale by a Yelp officer under a 10b5-1 plan looks routine.

Carmen Amara, Yelp’s Chief People Officer, executed an open-market sale of 1,000 common shares at $24.00 per share. Following the trade, she directly holds 130,724 shares, so the transaction represents only a modest slice of her disclosed stake.

The filing notes the sale occurred pursuant to a Rule 10b5-1 trading plan adopted on February 19, 2026. Such plans are established in advance and can signal routine portfolio management rather than a reaction to near-term news. No derivative exercises or tax-withholding transactions were reported here.

From an investor perspective, this appears to be a routine, pre-planned disposition by a senior officer rather than a large or directional bet on Yelp’s outlook. Future company filings may provide additional context on any further transactions under the same 10b5-1 plan.

Insider Trade Summary 10b5-1

Net Seller: 1,000 shares ($24,000)

Net Sell 1 txn

Insider Amara Carmen

Role Chief People Officer

Sold 1,000 shs ($24K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,000	$24.00	$24K

Holdings After Transaction: Common Stock — 130,724 shares (Direct, null)

Footnotes (1)

1. [object Object]

Key Figures

Shares sold: 1,000 shares Sale price: $24.00 per share Shares held after sale: 130,724 shares +2 more

5 metrics

Shares sold 1,000 shares Open-market sale of Yelp common stock on June 5, 2026

Sale price $24.00 per share Price received for the 1,000 shares sold

Shares held after sale 130,724 shares Direct holdings of Yelp common stock following the transaction

Transaction code S Sale in open market or private transaction

Trading plan adoption date February 19, 2026 Adoption date of Rule 10b5-1 plan governing the sale

Key Terms

Rule 10b5-1 trading plan, open-market sale, Form 4, non-derivative, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: "open-market sale" for the 1,000 Yelp common shares sold."

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"INSIDER FILING DATA (Form 4): details the sale by Carmen Amara."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

non-derivative financial

"transaction_type: "non-derivative" indicating common stock rather than options or other derivatives."

beneficial ownership financial

"total_shares_following_transaction reflects beneficial ownership after the sale."

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Amara Carmen

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/05/2026		S		1,000(1)	D	$24	130,724	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	06/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Yelp (YELP) Chief People Officer Carmen Amara report in this Form 4?

Carmen Amara reported selling 1,000 shares of Yelp common stock. The shares were sold in an open-market transaction at $24.00 per share, and the trade was executed under a pre-established Rule 10b5-1 trading plan.

How many Yelp (YELP) shares did Carmen Amara sell and at what price?

She sold 1,000 shares of Yelp common stock at $24.00 per share. This was an open-market sale, meaning the shares were sold on the market at the stated price on the transaction date.

How many Yelp (YELP) shares does Carmen Amara hold after this transaction?

After the reported sale, Carmen Amara directly holds 130,724 shares of Yelp common stock. This figure reflects her direct ownership following the 1,000-share open-market sale disclosed in the Form 4 filing.

Was the Yelp (YELP) insider sale by Carmen Amara under a Rule 10b5-1 plan?

Yes. The filing states the 1,000-share sale was made under a duly adopted Rule 10b5-1 trading plan. The plan was adopted on February 19, 2026, indicating the transaction was pre-arranged rather than timed spontaneously.

What type of transaction did Yelp (YELP) insider Carmen Amara execute?

She executed an open-market sale of common stock, coded as “S” in the Form 4. This represents a disposition of 1,000 Yelp shares at $24.00 per share, reducing her direct holdings but leaving a substantial remaining position.

Does this Yelp (YELP) Form 4 show any option exercises or derivative transactions?

No. The Form 4 only reports a non-derivative transaction involving common stock. There are no option exercises, conversions, or other derivative transactions listed, and the derivative summary section in the data is empty.