Yelp (YELP) Chief People Officer discloses 1,500-share sale in Form 4

Q: What insider transaction did Yelp (YELP) report in this Form 4?

The filing reports that Yelp's Chief People Officer sold 1,500 shares of Yelp common stock on 12/26/2025 at a price of $30.69 per share .

Q: Which Yelp (YELP) executive is involved and what is their role?

The reporting person is a Yelp officer serving as Chief People Officer , identified as an officer of the issuer in the filing.

Q: How many Yelp (YELP) shares does the insider own after this transaction?

Following the reported sale, the insider beneficially owns 74,378 shares of Yelp common stock, held in direct ownership.

Q: What transaction code is used for this Yelp (YELP) insider trade?

The transaction is coded as "S" , indicating an open market or private sale of non-derivative common stock.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Yelp Inc.'s Chief People Officer reports small share sale under 10b5-1 plan. The officer sold 1,500 shares of Yelp common stock on 12/26/2025 at a price of $30.69 per share in an open market transaction. After this sale, the reporting person beneficially owns 74,378 shares, held directly. The transaction was executed pursuant to a pre-established Rule 10b5-1 trading plan that was adopted on November 13, 2024, which is designed to allow insiders to sell shares according to a preset schedule.

Insider Trade Summary

Net Seller: 1,500 shares

Net Sell 1 txn

Insider Amara Carmen

Role Chief People Officer

Sold 1,500 shs ($46K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,500	$30.69	$46K

Holdings After Transaction: Common Stock — 74,378 shares (Direct)

Footnotes (1)

F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on November 13, 2024.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 12/29/2025 - 04:04 PM

FAQ

What insider transaction did Yelp (YELP) report in this Form 4?

The filing reports that Yelp's Chief People Officer sold 1,500 shares of Yelp common stock on 12/26/2025 at a price of $30.69 per share.

Which Yelp (YELP) executive is involved and what is their role?

The reporting person is a Yelp officer serving as Chief People Officer, identified as an officer of the issuer in the filing.

How many Yelp (YELP) shares does the insider own after this transaction?

Following the reported sale, the insider beneficially owns 74,378 shares of Yelp common stock, held in direct ownership.

Was the Yelp (YELP) insider sale made under a Rule 10b5-1 trading plan?

Yes. The filing states the shares were sold pursuant to a duly adopted Rule 10b5-1 trading plan that was adopted on November 13, 2024.

What transaction code is used for this Yelp (YELP) insider trade?

The transaction is coded as "S", indicating an open market or private sale of non-derivative common stock.

Does this Form 4 show any Yelp (YELP) derivative securities activity?

No derivative securities transactions are listed; the table for derivative securities does not show any acquired, disposed, or outstanding derivative positions.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Amara Carmen

(Last)

(First)

(Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO

94105

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief People Officer

3. Date of Earliest Transaction (Month/Day/Year)
12/26/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	12/26/2025		S		1,500⁽¹⁾	D	$30.69	74,378	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on November 13, 2024.

Remarks:

	/s/ Vanessa J. Oh, Attorney-in-Fact	12/29/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR