Yelp executive sells 500 shares under 10b5-1 plan

Yelp Inc.'s Chief People Officer, Carmen Amara, sold 500 shares of Yelp common stock in an open-market transaction.

Rhea-AI Filing Summary

Yelp Inc.'s Chief People Officer, Carmen Amara, sold 500 shares of Yelp common stock in an open-market transaction. The shares were sold at $22.84 per share. After this sale, Amara directly holds 131,724 shares of Yelp common stock, indicating that only a small portion of her holdings was sold.

The sale was executed pursuant to a duly adopted Rule 10b5-1 trading plan, which was adopted on February 19, 2026. Such plans are pre-arranged trading programs that allow insiders to sell shares over time according to preset instructions.

Insights

Insider trading & governance analyst

Small, pre-planned insider sale with substantial holdings remaining.

Chief People Officer Carmen Amara sold 500 shares of Yelp Inc. common stock at $22.84 per share in an open-market transaction. Following the sale, she still directly owns 131,724 shares, so the transaction represents a minor change in her position.

The filing states the sale was made under a duly adopted Rule 10b5-1 trading plan dated February 19, 2026. Such pre-arranged plans typically signal routine portfolio management rather than a discretionary market-timing decision. From an investor perspective, this is a standard, low-signal insider sale.

Insider Trade Summary 10b5-1

Net Seller: 500 shares

Net Sell 1 txn

Insider Amara Carmen

Role Chief People Officer

Sold 500 shs ($11K)

Type	Security	Shares	Price	Value
Sale	Common Stock	500	$22.84	$11K

Holdings After Transaction: Common Stock — 131,724 shares (Direct)

Footnotes (1)

1. F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Key Figures

Shares sold: 500 shares Sale price: $22.84 per share Shares held after transaction: 131,724 shares +2 more

5 metrics

Shares sold 500 shares Open-market sale of Yelp common stock on June 1, 2026

Sale price $22.84 per share Price for 500 shares sold by Chief People Officer

Shares held after transaction 131,724 shares Direct holdings of Carmen Amara after the sale

Net share change -500 shares Net selling activity reported in transaction summary

Rule 10b5-1 plan adoption date February 19, 2026 Date Amara’s trading plan was adopted

Key Terms

Rule 10b5-1 trading plan, open-market sale, Form 4, Common Stock, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"Shares were sold pursuant to a duly adopted 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Chief People Officer other

""officer_title": "Chief People Officer""

A chief people officer is a senior executive responsible for overseeing a company's workforce and human resources strategies. They focus on attracting, developing, and retaining employees, ensuring a positive workplace culture, and aligning staff efforts with the company's goals. For investors, this role matters because strong leadership in managing people can drive productivity, innovation, and overall company performance.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Yelp (YELP) report for Carmen Amara?

Yelp reported that Chief People Officer Carmen Amara sold 500 shares of Yelp common stock. The open-market sale occurred at $22.84 per share, and she continues to directly hold 131,724 shares after the transaction, indicating only a small reduction in her ownership stake.

At what price did Carmen Amara sell Yelp (YELP) shares and how many?

Carmen Amara sold 500 Yelp common shares at $22.84 per share in an open-market transaction. This totaled a relatively modest dollar amount and left her with 131,724 shares directly owned following the sale, according to the reported Form 4 insider trading data.

How many Yelp (YELP) shares does Carmen Amara hold after this Form 4 sale?

After selling 500 shares, Carmen Amara directly holds 131,724 shares of Yelp common stock. This remaining balance, disclosed in the Form 4, shows that the reported transaction involved only a small fraction of her total direct ownership position in the company.

Was Carmen Amara’s Yelp (YELP) share sale under a Rule 10b5-1 plan?

Yes. The filing states the 500-share sale was executed under a duly adopted Rule 10b5-1 trading plan. That plan was adopted on February 19, 2026, indicating the transaction followed preset instructions rather than being an ad hoc trading decision by the executive.

What does the Rule 10b5-1 trading plan mean for this Yelp (YELP) insider sale?

A Rule 10b5-1 trading plan allows insiders to pre-schedule trades, helping separate routine portfolio moves from information-driven timing. For this sale, the plan adopted February 19, 2026, suggests Carmen Amara’s 500-share disposition was pre-planned rather than a reactive market trade.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/03/2026 - 04:37 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Amara Carmen

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/01/2026		S		500(1)	D	$22.84	131,724	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	06/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)