Yelp (YELP) COO sells 7,000 shares under Rule 10b5-1 trading plan

Rhea-AI Filing Summary

Yelp Inc. disclosed that its Chief Operating Officer, an officer of the company, sold shares of common stock in a planned transaction. On January 6, 2026, the executive sold 7,000 shares of Yelp common stock in an open-market sale, reported as a disposition. The filing states a weighted average sale price of $33.3371 for these shares, executed in multiple trades at prices ranging from $30.1 to $30.51 per share. The transaction was carried out under a duly adopted Rule 10b5-1 trading plan that was put in place on December 2, 2024, which is intended to pre-schedule trades. After this sale, the executive reported beneficial ownership of 188,880 shares of Yelp common stock, held directly.

Insider Trade Summary

Net Seller: 7,000 shares ($233,360)

Net Sell 1 txn

Insider Nachman Joseph R

Role Chief Operating Officer

Sold 7,000 shs ($233K)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,000	$33.3371	$233K

Holdings After Transaction: Common Stock — 188,880 shares (Direct)

Footnotes (1)

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on December 2, 2024. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $30.1 to $30.51, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Nachman Joseph R

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/06/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/06/2026		S		7,000(1)	D	$33.3371(2)	188,880	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on December 2, 2024.

2. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $30.1 to $30.51, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Remarks:

	/s/ Vanessa J. Oh, Attorney-in-Fact	01/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Yelp (YELP) report in this filing?

Yelp reported that its Chief Operating Officer sold 7,000 shares of Yelp common stock in an open-market transaction on January 6, 2026.

At what price were the Yelp (YELP) shares sold by the COO?

The filing reports a weighted average sale price of $33.3371 per share, with multiple trades executed at prices ranging from $30.1 to $30.51 per share.

How many Yelp (YELP) shares does the COO own after this sale?

Following the reported transaction, the Chief Operating Officer beneficially owns 188,880 shares of Yelp common stock, held directly.

Was the Yelp (YELP) COO’s stock sale under a Rule 10b5-1 trading plan?

Yes. The filing explains that the 7,000-share sale was made under a duly adopted Rule 10b5-1 trading plan, which the reporting person adopted on December 2, 2024.

Were the COO’s Yelp (YELP) share sales executed in a single trade or multiple trades?

The sale was executed in multiple transactions, with shares sold at various prices between $30.1 and $30.51 per share, according to the explanation of responses.

Who filed and signed this Yelp (YELP) insider transaction report?

The report was filed for one reporting person and signed by Vanessa J. Oh as Attorney-in-Fact on January 6, 2026.