Were Jeremy Stoppelman’s January 2026 Yelp (YELP) share sales pre-planned?

Yes. The filing states that shares were sold pursuant to a duly adopted Rule 10b5-1 trading plan. This trading plan was adopted by Jeremy Stoppelman on May 19, 2025, and governs the timing and size of the reported open-market sales in January 2026.

Yelp CEO Stoppelman sells shares after option exercise

Yelp Inc. Chief Executive Officer and director Jeremy Stoppelman reported a series of option exercises and share sales over three days in late January 2026.

Accepted by SEC EDGAR 01/28/2026 - 04:57 PM EST

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Rhea-AI Filing Summary

Yelp Inc. Chief Executive Officer and director Jeremy Stoppelman reported a series of option exercises and share sales over three days in late January 2026. He exercised stock options to buy 30,000 shares of common stock at $20.47 per share on each of January 26, 27 and 28, 2026, drawing from fully vested options.

On the same dates he sold common stock in open-market transactions under a duly adopted Rule 10b5‑1 trading plan entered on May 19, 2025. Reported sales included 30,000 shares at a weighted average price of $28.455 on January 26, multiple trades totaling 30,000 shares at weighted average prices of $27.3507 and $28.1906 on January 27, and 30,000 shares at a weighted average price of $27.725 on January 28. After these transactions, Stoppelman directly owned 756,458 shares of Yelp common stock and held 156,200 stock options.

Insider Trade Summary

Exercise and Sale: 90,000 shares ($665K approx. pre-tax spread)

Exercise and Sale 10 txns

Insider Stoppelman Jeremy

Role Chief Executive Officer

Sold 90,000 shs ($2.51M)

Approx. gross sale proceeds $2.51M

Approx. exercise cost $1.84M

Approx. pre-tax spread $665K

Share of Position Sold 10.6%

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy)	30,000	$0.00	$0.00
Exercise	Common Stock	30,000	$20.47	$614K
Sale	Common Stock	30,000	$27.725	$832K
Exercise	Stock Option (Right to Buy)	30,000	$0.00	$0.00
Exercise	Common Stock	30,000	$20.47	$614K
Sale	Common Stock	28,437	$27.3507	$778K
Sale	Common Stock	1,563	$28.1906	$44K
Exercise	Stock Option (Right to Buy)	30,000	$0.00	$0.00
Exercise	Common Stock	30,000	$20.47	$614K
Sale	Common Stock	30,000	$28.455	$854K

Holdings After Transaction: Stock Option (Right to Buy) — 156,200 contracts (Direct); Common Stock — 756,458 shares (Direct)

Holdings Before and After: Stock Option (Right to Buy), 246,200 to 156,200 contracts (Direct); Common Stock, 756,458 to 756,458 shares (Direct)

Other Insiders: 2 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (6)

F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 19, 2025.
F2. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $27.86 to $28.76, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F3. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.98 to $27.94, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F4. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $28 to $28.375, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F5. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $27.355 to $27.95, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F6. Fully vested.

FAQ

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What insider transactions did Yelp (YELP) CEO Jeremy Stoppelman report?

Jeremy Stoppelman reported exercising stock options and selling Yelp common shares over three days in January 2026. He exercised 30,000 options at $20.47 per share each day and sold the resulting stock in multiple open-market transactions at weighted average prices between about $26.98 and $28.76.

How many Yelp (YELP) shares does Jeremy Stoppelman own after these Form 4 trades?

After the reported transactions, Jeremy Stoppelman directly owned 756,458 shares of Yelp common stock. He also held 156,200 vested stock options with a $20.47 exercise price, providing additional potential equity exposure beyond his current share ownership level disclosed in the filing.

At what prices did the Yelp (YELP) CEO sell shares in January 2026?

Stoppelman’s reported sales used weighted average prices for each trade date. On January 26, 2026, the average was $28.455 per share. On January 27 and 28, the weighted averages were $27.3507, $28.1906 and $27.725, with each date covering multiple trades within stated price ranges.

What stock options did the Yelp (YELP) CEO exercise in these transactions?

Stoppelman exercised stock options labeled as a “Stock Option (Right to Buy)” with a $20.47 exercise price. He exercised 30,000 options on each of January 26, 27, and 28, 2026. The options were fully vested and are scheduled to expire on March 9, 2026, per the disclosure.

Is Jeremy Stoppelman’s ownership in Yelp (YELP) only through common stock?

No. The filing shows both direct common stock holdings and derivative securities. After the reported trades, he directly held 756,458 shares of Yelp common stock and 156,200 stock options, each option representing the right to buy one additional common share at $20.47.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Stoppelman Jeremy

(Last)

(First)

(Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO

94105

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/26/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	01/26/2026		M		30,000	A	$20.47	786,458	D
Common Stock	01/26/2026		S		30,000⁽¹⁾	D	$28.455⁽²⁾	756,458	D
Common Stock	01/27/2026		M		30,000	A	$20.47	786,458	D
Common Stock	01/27/2026		S		28,437⁽¹⁾	D	$27.3507⁽³⁾	758,021	D
Common Stock	01/27/2026		S		1,563⁽¹⁾	D	$28.1906⁽⁴⁾	756,458	D
Common Stock	01/28/2026		M		30,000	A	$20.47	786,458	D
Common Stock	01/28/2026		S		30,000⁽¹⁾	D	$27.725⁽⁵⁾	756,458	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock Option (Right to Buy)	$20.47	01/26/2026		M			30,000	⁽⁶⁾	03/09/2026	Common Stock	30,000	$0	216,200	D
Stock Option (Right to Buy)	$20.47	01/27/2026		M			30,000	⁽⁶⁾	03/09/2026	Common Stock	30,000	$0	186,200	D
Stock Option (Right to Buy)	$20.47	01/28/2026		M			30,000	⁽⁶⁾	03/09/2026	Common Stock	30,000	$0	156,200	D

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 19, 2025.

2. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $27.86 to $28.76, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

3. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.98 to $27.94, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

4. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $28 to $28.375, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

5. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $27.355 to $27.95, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

6. Fully vested.

Remarks:

	/s/ Vanessa J. Oh, Attorney-in-Fact	01/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR