Yelp insider reports 1,200-share sale under trading plan

Yelp Inc.'s Chief Product Officer reported a small insider stock sale.

Accepted by SEC EDGAR 01/02/2026 - 04:20 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Yelp Inc.'s Chief Product Officer reported a small insider stock sale. On 01/02/2026, the officer sold 1,200 shares of Yelp common stock at $30.43 per share in an open market transaction. After this sale, the officer beneficially owns 192,079 shares, held directly. The filing notes that the shares were sold under a duly adopted Rule 10b5-1 trading plan, which was adopted on May 14, 2025. The report is filed on behalf of one reporting person in their capacity as an officer.

Insider Trade Summary

Net Seller: 1,200 shares

Net Sell 1 txn

Insider Saldanha Craig

Role Chief Product Officer

Sold 1,200 shs ($37K)

Share of Position Sold 0.62%

Type	Security	Shares	Price	Value
Sale	Common Stock	1,200	$30.43	$37K

Holdings After Transaction: Common Stock — 192,079 shares (Direct)

Holdings Before and After: Common Stock, 193,279 to 192,079 shares (Direct)

Other Insiders: 3 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (1)

1. F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Yelp (YELP) report in this Form 4?

A Yelp Inc. Chief Product Officer reported selling 1,200 shares of Yelp common stock on 01/02/2026 at a price of $30.43 per share.

How many Yelp (YELP) shares does the insider own after the sale?

Following the reported transaction, the officer beneficially owns 192,079 shares of Yelp Inc. common stock, held in direct ownership.

Was the Yelp (YELP) insider sale made under a Rule 10b5-1 trading plan?

Yes. The filing states the 1,200 shares were sold pursuant to a duly adopted 10b5-1 trading plan adopted on May 14, 2025.

Who is the reporting person in this Yelp (YELP) Form 4 filing?

The reporting person is an officer of Yelp Inc., identified in the filing as the company's Chief Product Officer.

What type of security was involved in the Yelp (YELP) insider transaction?

The transaction involved Yelp Inc. common stock, reported in Table I for non-derivative securities.

How was the ownership form classified after the Yelp (YELP) insider sale?

The 192,079 shares beneficially owned after the sale are reported with an ownership form of Direct (D).

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Saldanha Craig

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Product Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/02/2026		S		1,200(1)	D	$30.43	192,079	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

Remarks:

	/s/ Vanessa J. Oh, Attorney-in-Fact	01/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.