Yelp (NYSE: YELP) Chief Product Officer reports 1,200-share sale under 10b5-1 plan

Rhea-AI Filing Summary

Yelp Inc. reported an insider stock sale by its Chief Product Officer. On 12/01/2025, the officer sold 1,200 shares of Yelp common stock in an open market transaction at a price of $28.62 per share, as shown in the Form 4.

After this sale, the officer beneficially owned 193,279 shares of Yelp common stock, held directly. The transaction was carried out under a pre-arranged Rule 10b5-1 trading plan that the reporting person adopted on May 14, 2025, which is intended to allow trades to occur according to a preset schedule.

Insider Trade Summary

Net Seller: 1,200 shares ($34,344)

Net Sell 1 txn

Insider Saldanha Craig

Role Chief Product Officer

Sold 1,200 shs ($34K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,200	$28.62	$34K

Holdings After Transaction: Common Stock — 193,279 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Saldanha Craig

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Product Officer

3. Date of Earliest Transaction (Month/Day/Year)
12/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	12/01/2025		S		1,200(1)	D	$28.62	193,279	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

Remarks:

	/s/ Vanessa J. Oh, Attorney-in-Fact	12/01/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did YELP report in this Form 4?

Yelp Inc. reported that its Chief Product Officer sold 1,200 shares of Yelp common stock on 12/01/2025 in an open market transaction.

At what price were the YELP shares sold in this insider trade?

The Chief Product Officer sold 1,200 shares of Yelp common stock at a price of $28.62 per share.

How many YELP shares does the insider own after this transaction?

Following the reported sale, the officer beneficially owned 193,279 shares of Yelp common stock, held directly.

Was the YELP insider sale under a Rule 10b5-1 trading plan?

Yes. The filing states that the shares were sold pursuant to a Rule 10b5-1 trading plan that was duly adopted by the reporting person on May 14, 2025.

What is the reporting person’s role at Yelp Inc.?

The reporting person is an officer of Yelp Inc., serving as its Chief Product Officer.

Is this YELP Form 4 filed for one reporting person or multiple?

This Form 4 is indicated as being filed by one reporting person, not by a group.