[8-K] LQR House Inc. Reports Material Event

Rhea-AI Filing Summary

On August 6, 2025, LQR House Inc. appointed board member Yilin Lu as President, effective immediately. Mr. Lu, 44, joined the board in December 2024 and brings extensive industry experience: founder and CEO roles at Senchi Morgan Capital Market and Cheung On Securities, earlier investment banking positions at Goldman Sachs, China International Capital Corporation and Cantor Fitzgerald, and professional credentials as a CFA and FRM. The filing states there are no arrangements or understandings connected to his appointment, no family relationships with company officers or directors, and no related transactions exceeding the regulatory threshold.

The company also disclosed via a press release the next day a strategic collaboration with TikTok. The 8-K furnishes the press release as an exhibit but does not include financial terms or operational details, leaving the commercial and financial significance of the partnership unclear for investors.

Positive

• Appointment of an experienced industry executive: Yilin Lu brings senior investment banking and broker-dealer leadership experience and holds CFA and FRM credentials.
• Strategic collaboration announced with TikTok: The company publicly disclosed a partnership via press release, indicating potential strategic initiatives or distribution channels.
• Clear governance disclosures: The filing states no arrangements or understandings related to the appointment, no family relationships, and no related transactions exceeding regulatory thresholds.

Negative

• No financial or operational terms disclosed for the TikTok collaboration, so the commercial and valuation impact cannot be determined from this filing.
• Limited detail on the President role—the filing does not describe specific responsibilities, reporting lines, compensation or performance metrics tied to Mr. Lu’s appointment.

Insights

Corporate Governance Expert

TL;DR: Appointment strengthens executive bench with a seasoned capital markets operator, but the filing gives limited detail on role scope and incentives.

The appointment of Yilin Lu brings a senior executive with extensive capital markets and brokerage experience to the company’s leadership, which could improve strategic capital-markets execution and industry relationships. The filing explicitly denies any related-party arrangements and reports no material transactions involving Mr. Lu, which reduces immediate governance concerns. However, the document omits specifics on his executive responsibilities, reporting structure, and any compensation or equity arrangements, limiting investors’ ability to assess governance alignment and potential dilution or cost implications.

Strategic Partnerships Analyst

TL;DR: A named collaboration with TikTok may be strategically meaningful, but absent economic or operational terms the investor impact is indeterminate.

Announcing a strategic collaboration with a major platform like TikTok could offer distribution, marketing or monetization opportunities that materially affect growth prospects. The filing furnishes the press release but contains no description of the collaboration’s scope, duration, exclusivity, financial arrangements, or KPIs. Without those terms, it is not possible to assess revenue upside, cost, or execution risk, so the disclosure is noteworthy but not immediately actionable for valuation purposes.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): August 6, 2025

LQR HOUSE INC.

(Exact name of registrant as specified in its charter)

Nevada		001-41778		86-1604197
(State or other jurisdiction of incorporation)		(Commission File Number)		(I.R.S. Employer Identification Number)

6538 Collins Ave. Suite 344 Miami Beach, Florida		33141
(Address of principal executive offices)		(Zip Code)

(786) 389-9771

(Registrant’s telephone number, including area code)

N/A

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Common Stock, $0.0001 par value per share		YHC		The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(c) Appointment of President

On August 6, 2025, the Board of Directors (the “Board”) of LQR House Inc., a Nevada corporation, (the “Company”) appointed Yilin Lu, one of the members of the Board, to serve as the President of the Company effective as of August 6, 2025 until his earlier resignation or removal.

Yilin Lu, age 44, has served as a member of the Board since December 2024. Since June 2023, Mr. Lu has served as the Founder and CEO of Senchi Morgan Capital Market and Senchi Morgan Asset Management, broker dealers and asset management firms. Mr. Lu started his investment banking career at Goldman Sachs in 2006. He joined China International Capital Corporation (CICC) later and was named the responsible offer of CICC US Securities (Hong Kong) Ltd in 2011. He also held positions as managing director with Cantor Fitzgerald Capital Markets in Hong Kong, Which he left to set up his own investment bank in 2016. From July 2018 to June 2023, Mr. Lu served as a Founder and the CEO of Cheung On Securities Limited, a broker dealer and asset management firm. He has over 15 years of experience in equity investment and trading. Mr. Lu is a Chartered Financial Analyst (CFA) and a Financial Risk Manager (FRM).  

There are no arrangements or understandings between Mr. Lu and any other person pursuant to which Mr. Lu was appointed as the President of the Company. There are no family relationships between Mr. Lu and any director, executive officer of the Company, or person nominated or chosen by the Company to become a director or executive officer.

There are no transactions since the beginning of the Company’s last fiscal year, or any currently proposed transaction, in which the Company was or is to be a participant, the amount involved exceeds the lesser of $120,000 or one percent of the average of the Company’s total assets at year-end for the last two completed fiscal years, and in which Mr. Lu had, or will have, a direct or indirect material interest.

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Item 7.01. Regulation FD Disclosure.

On August 7, 2025, the Company issued a press release announcing entering into a strategic collaboration with TikTok and appointment of Yilin Lu to serve as the President of the Company, described above. A copy of the release is furnished as Exhibit 99.1 and incorporated herein by reference.

The information under Item 7.01 of this Form 8-K and the Exhibit 99.1 attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, or incorporated by reference into any of the Company’s filings under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in any such filing.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits.

Exhibit No.		Description
99.1		Press release of the Company dated August 7, 2025
104		The cover page from this Current Report on Form 8-K, formatted in Inline XBRL

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	LQR HOUSE INC.
Dated: August 12, 2025	By:	/s/ Sean Dollinger
	Name:	Sean Dollinger
	Title:	Chief Executive Officer

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FAQ

What change did LQR House (YHC) disclose in the 8-K?

The company appointed Yilin Lu as President effective August 6, 2025 and furnished a press release announcing a strategic collaboration with TikTok.

What is Yilin Lu’s background as disclosed by LQR House (YHC)?

Mr. Lu is 44, joined the board in December 2024, founded and led Senchi Morgan and Cheung On Securities, worked at Goldman Sachs, CICC and Cantor Fitzgerald, and holds CFA and FRM designations.

Does the filing disclose any related-party transactions involving Yilin Lu?

The filing states there are no arrangements or understandings related to his appointment, no family relationships with officers or directors, and no transactions since the start of the last fiscal year exceeding the regulatory threshold.

Are financial terms disclosed for the TikTok collaboration in the 8-K?

No. The 8-K furnishes a press release announcing the collaboration but does not include any financial, operational or commercial terms.

Is LQR House (YHC) listed on an exchange and is it an emerging growth company?

Yes. The filing identifies the company’s common stock trading as YHC on Nasdaq and the registrant indicated it is an emerging growth company.