[Form 4] LQR House Inc. Insider Trading Activity

Rhea-AI Filing Summary

LQR House Inc. (YHC) – Form 4 Insider Transaction

• Director/10 % owner George Patrick Lambeth reported a sale (Code “S”) of 180,000 common shares on 07/17/2025 at an average price of $3.0351.
• After the transaction, Lambeth’s reported beneficial ownership fell to 0 shares, indicating a complete exit from YHC equity.
• No derivative securities were involved and no additional transactions were disclosed.

Large insider disposals—especially a full divestiture by a high-level insider—tend to be interpreted as a bearish signal and may pressure near-term sentiment. The filing contains no commentary on motives, financial condition, or company outlook; therefore, investors must rely solely on the size and nature of the sale for interpretation.

Positive

• None.

Negative

• Director/10 % owner sold 180,000 shares, a full divestiture signaling potential lack of confidence.
• Post-transaction ownership is zero, reducing insider alignment with shareholders.

Insights

Securities Analyst

TL;DR: 10 % owner sells entire stake; typically bearish, may weigh on stock.

The reported sale removes a meaningful insider ownership block, eliminating alignment between Lambeth and minority shareholders. At ~$3.04 the proceeds total roughly $546k. While one sale doesn’t confirm fundamentals, full liquidation by a previously major holder often precedes or coincides with softer outlooks, liquidity needs, or strategic shifts. Near-term, the market could treat this as negative unless offset by other positive catalysts.

Corporate Governance Expert

TL;DR: Complete insider exit raises governance and confidence questions.

Insider ownership is a key governance metric. A director relinquishing 100 % of his shares removes a monitoring mechanism and weakens perceived board-shareholder alignment. Investors may look for board disclosures explaining the sale and for remaining insiders’ ownership patterns to gauge residual commitment. Absence of such context heightens uncertainty.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Lambeth George Patrick

(Last) (First) (Middle)

625 KENMOOR AVE SE STE 350

(Street)

GRAND RAPIDS MI 49546

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
LQR House Inc. [ YHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/17/2025		S		180,000	D	$3.0351	0	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	George Lambeth	07/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many LQR House (YHC) shares did George Lambeth sell?

He sold 180,000 common shares on 07/17/2025.

What was the average sale price for the YHC shares?

The reported average price was $3.0351 per share.

Does George Lambeth still own any YHC shares after the sale?

No. The Form 4 shows 0 shares beneficially owned following the transaction.

Were any derivative securities involved in the transaction?

No derivative securities were reported in Table II of the filing.

Why is an insider’s complete sale considered negative?

Large insider exits often reduce alignment with shareholders and can be viewed as a bearish sentiment toward the company’s prospects.