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Zebra Technologies (ZBRA) CMO reports grants, tax trades and small sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Zebra Technologies Chief Marketing Officer Robert John Armstrong Jr. reported several equity transactions in company stock. On March 3, 2026, he received a grant of 2,323 shares of Class A Common Stock, bringing his direct holdings to 8,376 shares as of that date.

Subsequently, shares were withheld to cover tax obligations, including 246 shares on March 4 and 8 shares on March 5, and he sold 9 shares in an open-market transaction on March 5. He also exercised stock appreciation rights, receiving 17 shares of Class A Common Stock. After these transactions, he directly held 8,130 shares of Class A Common Stock.

Positive

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Negative

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Armstrong Robert John Jr

(Last) (First) (Middle)
C/O ZEBRA TECHNOLOGIES CORPORATION
3 OVERLOOK POINT

(Street)
LINCOLNSHIRE IL 60069

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ZEBRA TECHNOLOGIES CORP [ ZBRA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Marketing Officer
3. Date of Earliest Transaction (Month/Day/Year)
03/03/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 6,053 D
Class A Common Stock 03/03/2026 A 2,323 A $0 8,376 D
Class A Common Stock 03/04/2026 F 246 D $231.42 8,130 D
Class A Common Stock 03/05/2026 M 17 A $205.12 8,147 D
Class A Common Stock 03/05/2026 F 8 D $229.44 8,139 D
Class A Common Stock 03/05/2026 S 9 D $229.73 8,130 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right $205.12 03/05/2026 M 166 (1) 05/02/2026 Class A Common Stock 166 $0 0 D
Stock Appreciation Right $244.97 (2) 04/30/2027 Class A Common Stock 198 198 D
Explanation of Responses:
1. These stock appreciation rights became exercisable in four equal annual installments beginning on May 2, 2020.
2. These stock appreciation rights became exercisable in four equal annual installments beginning on April 30, 2021.
Remarks:
/s/ Cristen Kogl, Attorney-In-Fact 03/05/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did ZBRA Chief Marketing Officer report?

Zebra Technologies’ Chief Marketing Officer Robert John Armstrong Jr. reported a grant of 2,323 Class A shares, tax-withholding dispositions, a 9-share open-market sale, and exercises of stock appreciation rights, ending with 8,130 directly held shares of Class A Common Stock.

How many Zebra Technologies (ZBRA) shares were granted to the CMO?

On March 3, 2026, the Chief Marketing Officer received a grant of 2,323 shares of Zebra Technologies Class A Common Stock, increasing his direct holdings to 8,376 shares as of that date before later tax-related dispositions and a small open-market sale.

Did the ZBRA CMO sell any shares in the reported Form 4?

Yes. The Chief Marketing Officer sold 9 shares of Zebra Technologies Class A Common Stock in an open-market transaction on March 5, 2026, alongside separate tax-withholding share dispositions related to equity awards and stock appreciation right activity.

What were the tax-withholding share dispositions for ZBRA’s CMO?

The filing shows tax-withholding dispositions of 246 shares of Class A Common Stock on March 4, 2026, and 8 shares on March 5, 2026, used to satisfy exercise price or tax liabilities tied to the officer’s equity compensation transactions.

How many Zebra Technologies shares does the CMO hold after these transactions?

After the reported equity award, tax-withholding dispositions, open-market sale, and stock appreciation right exercise, the Chief Marketing Officer directly holds 8,130 shares of Zebra Technologies Class A Common Stock, as disclosed as the total following the final reported transaction.

What stock appreciation right activity did the ZBRA CMO report?

The Chief Marketing Officer exercised stock appreciation rights that became exercisable in prior years, resulting in 17 shares of Class A Common Stock on March 5, 2026, and a reported balance of 198 stock appreciation rights as of March 3, 2026.
Zebra Technologies Corporation

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11.38B
48.45M
Communication Equipment
General Industrial Machinery & Equipment
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United States
LINCOLNSHIRE