Transforming Manufacturing Workflows: Zebra Technologies Unveils Machine Vision Ecosystem at Automate 2026

Key Terms

machine vision technical

Machine vision is technology that allows computers and machines to see, interpret, and analyze visual information from the world, much like how human eyes and brains work together. It enables automated systems to recognize objects, read signs, or inspect products without human help. For investors, machine vision is important because it drives advancements in automation and artificial intelligence, influencing industries and business efficiency.

rfid technical

RFID, or Radio Frequency Identification, is a technology that uses radio waves to automatically identify and track objects, animals, or people. It involves small tags or chips that emit signals when scanned, similar to a barcode but without needing direct line-of-sight. For investors, RFID enhances supply chain efficiency and inventory management, potentially reducing costs and improving business operations.

frame grabbers technical

Frame grabbers are hardware devices that capture individual images from a live video feed or camera and convert them into a digital file for analysis, storage, or display. Think of them as a camera’s clipboard that plucks and hands off single photos from a rolling video stream; for investors, they signal exposure to markets like industrial automation, medical imaging and surveillance where reliable, high-speed image capture drives sales, recurring hardware upgrades, and service opportunities.

optical character recognition (ocr) technical

Optical character recognition (OCR) is software that reads printed or handwritten text in images or scanned documents and turns it into editable, searchable digital text, like converting a photo of a receipt into spreadsheet-ready words and numbers. For investors, OCR matters because it automates extraction of numbers and disclosures from filings, press releases, reports and contracts, speeding analysis, reducing manual errors and making large volumes of document data usable for screening, valuation and compliance.

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Company debuts new high-performance machine vision camera and showcases solutions that empower connected frontline workers

CHICAGO--(BUSINESS WIRE)-- Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its participation in Automate 2026, highlighting an ecosystem of solutions that fuse the physical and digital worlds. Visitors to Booth #1825 will experience how Zebra’s portfolio of RFID, machine vision, industrial scanning and automation solutions empowers frontline workers and optimizes workflows from raw-material receiving to the final distribution of products.

Zebra debuts its new CV70 CXP machine vision camera, a high-performance solution for customers implementing high-speed, high-resolution applications.

According to Zebra’s latest Manufacturing Vision Study, 92% of manufacturing leaders cite digital transformation as a strategic priority. Zebra provides the foundation for intelligent operations, designing hardware, software, and automation solutions that help manufacturers achieve actionable visibility, optimized quality and an augmented workforce. Zebra’s booth experience presents an end-to-end modern manufacturing journey, showcasing how organizations create smarter, more efficient operations by leveraging intelligent automation and advanced asset visibility.

“We relentlessly deliver innovation to help our customers overcome their biggest operational challenges,” said Charlie Long, Vice President and General Manager, Machine Vision, Zebra Technologies. “We are eager to connect with attendees at the event to discuss how combining machine vision, data, and AI with human expertise can drive immediate efficiency gains, tailored to their unique environments.”

High-Performance Camera Optimizes Quality Control

As manufacturers look to automation to improve quality, Zebra’s study shows that 98% of those surveyed plan to use machine vision by 2029. At Automate, Zebra debuts its new CV70 CXP machine vision camera, a high-performance solution for customers implementing high-speed, high-resolution applications.

The CV70’s design accelerates demanding tasks like small parts inspection, EV battery assembly, and semiconductor inspection. With Zebra’s Aurora software, frame grabbers, and vision controllers, customers have a complete vision solution and fully tested and validated system from a single vendor to solve their most challenging machine vision needs.

Interactive Demonstrations Highlight Live Workflows

Attendees visiting Zebra’s booth will experience live demonstrations of how Zebra’s solutions create fully connected, optimized operations including the 4Sight XV7 vision controller and the Rapixo CXP Pro Octo frame grabber. Other solutions on display include:

• Machine vision hardware and software featuring 3D inspection, AI-based anomaly detection, and AI-based optical character recognition (OCR).
• An in-line, fully automated print and apply process using machine vision and RFID technology for package and label validation.
• An automated factory staging and storage setup with Zebra’s RFID solutions driving real-time tracking and workflow efficiency.
• Photoneo, now part of Zebra Technologies, is demonstrating vision-guided robotics applications for bin pick, box depalletizing, and picking parts from custom dunnage, alongside 3D volume measurement.

In addition, Charlie Long will lead a speaking session titled, “The Augmented Operator: Driving Productivity with Machine Vision and Mobile Intelligence,” which takes place on June 22 from 12:00 – 12:30 CT at the Automate Innovation Stage in Booth #19046.

KEY TAKEAWAYS

• At Automate 2026, Zebra showcases intelligent automation solutions that empower frontline workers and create smarter, end-to-end supply chain operations extending from raw material receiving to final distribution.
• Zebra launches the CV70, a new high-performance, ultra-compact machine vision camera designed to accelerate performance in high-speed and high-resolution applications.
• Visit Zebra in Booth #1825 at McCormick Place in Chicago, June 22-25, to experience an ecosystem of solutions for asset visibility and intelligent automation.

WHO IS ZEBRA TECHNOLOGIES?

Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260622743565/en/

Media Contact:
Matt Towson
Zebra Technologies
+1-773-454-5396
matt.towson@zebra.com

Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com

Source: Zebra Technologies Corporation