Zeta Global Form 144: Family Trust to Offload 758k Shares on 8/6/25

Rhea-AI Filing Summary

Zeta Global Holdings Corp. (ZETA) – Form 144 insider sale notice

A family trust plans to sell 758,207 Class A shares through Merrill Lynch on 06 Aug 2025. At the reference price used in the filing, the block is valued at $15.34 million. With 238,040,782 shares outstanding, the sale equals roughly 0.32 % of the float.

The shares stem from estate-planning transfers (585,593 shares acquired 17 Feb 2020; original position dated 01 Jan 2015). Over the last three months the same trust disposed of 11,062 shares for $218,964.

Form 144 is a notice—no operating results, guidance, or corporate actions are provided. The signer certifies that no undisclosed material adverse information exists. Investors typically view insider sales as a neutral-to-slightly negative signal; however, the size here is modest relative to total shares and appears linked to estate planning rather than operational concerns.

Positive

• None.

Negative

• Insider/trust plans to sell 758,207 shares ($15.3 mm), potentially adding short-term supply.

Insights

Equity Research Analyst

TL;DR: Small (0.32%) trust sale, estate-planning related; limited valuation impact.

The trust’s proposed $15.3 mm disposal represents only 0.32 % of outstanding shares, so supply overhang is minimal. Estate-planning language suggests a non-fundamental motive, reducing negative interpretation. Daily trading volume is not disclosed, but ZETA’s average volume (>1 mm shares) typically absorbs this size without material price pressure. No new information on revenue, margins, or outlook accompanies the filing, so fundamental valuation remains unchanged.

Corporate Governance Specialist

TL;DR: Routine Rule 144 disclosure enhances transparency; governance risk unchanged.

Rule 144 filings flag insider resales and reinforce disclosure discipline. The trustee affirms no undisclosed adverse data, mitigating information-asymmetry concerns. The modest transaction, tied to estate transfers, does not indicate board-level dissatisfaction or strategic shift. From a governance perspective, the event is neutral; continued monitoring of cumulative insider activity is advisable.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Merrill Lynch 200 Park Avenue New York NY 10016	758207	15338527.61	238040782	08/06/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	02/17/2020	Estate Planning Transfers	Acquired from the Settlor of the Trust for whose account the securities are being sold		01/01/2015	585593	01/01/2015	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Family Trust No C5 42 Beacon Hill Lane New Canaan CT 06840	Class A Common Stock	08/06/2025	11062	218964.45

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many ZETA shares are being sold under this Form 144?

The filing covers 758,207 Class A common shares.

What is the approximate market value of the proposed Zeta Global share sale?

The block is valued at $15.34 million based on the price reference in the form.

What percentage of Zeta Global’s outstanding shares does the sale represent?

Roughly 0.32 % of the 238,040,782 shares outstanding.

Who is selling the shares in this Form 144 filing for ZETA?

A family trust (address: 42 Beacon Hill Ln, New Canaan, CT) is the selling entity.

When is the planned sale date for the Zeta Global shares?

The trust indicates an approximate sale date of 06 Aug 2025.