Zeta Global to buy Marigold enterprise unit for $325M
Zeta Global Holdings Corp. has agreed to acquire the enterprise business of Marigold Group, Inc., Campaign Monitor Europe UK Ltd. and Selligent Holdings Limited for up to $325 million, in a mix of cash, newly issued Class A shares and a seller note.
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Rhea-AI Filing Summary
Zeta Global Holdings Corp. has agreed to acquire the enterprise business of Marigold Group, Inc., Campaign Monitor Europe UK Ltd. and Selligent Holdings Limited for up to $325 million, in a mix of cash, newly issued Class A shares and a seller note.
At closing, Zeta will pay $100 million in cash and deliver $100 million in newly issued Class A common stock. A seller note of up to $125 million is due within three months of closing, with up to $50 million in cash and up to $75 million in cash or additional Zeta shares at Zeta’s election.
The number of shares issued will be based on Zeta’s 30‑day volume‑weighted average price before closing or note maturity. Zeta plans to rely on private placement exemptions and has agreed to register the stock consideration for resale. The company also reaffirmed its guidance for the quarter and full year 2025 and announced a conference call to discuss the deal.
Insights
Zeta plans a sizable cash-and-stock deal with added note financing.
Zeta Global is committing up to $325 million to acquire the Sellers’ enterprise business, splitting consideration between immediate cash, newly issued equity and a seller note. This structure limits upfront cash outlay while still providing significant value to the Sellers at closing.
The mix includes $100 million cash and $100 million in Class A stock at closing, plus a seller note of up to $125 million payable within three months of Closing. Zeta may pay up to $75 million of that note in additional shares, tying total equity issuance to the 30‑day volume‑weighted average share price before Closing or note maturity.
Zeta intends to rely on Section 4(a)(2) and Rule 506 of Regulation D for issuing the stock consideration and has agreed to register those shares for resale. The company also reaffirmed guidance for the quarter and fiscal year ended on September 30, 2025, signaling that management’s expectations remain unchanged as it pursues this acquisition.
8-K Event Classification
FAQ
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